Here’s a practical, category-by-category list of top tools Australian content creators commonly use — with a short note on why each is useful and any Australia-specific considerations.
Video creation & editing
- Adobe Premiere Pro — industry-standard nonlinear editor (best for professional workflows).
- Final Cut Pro — fast, Mac-optimized editor (great for Mac users).
- DaVinci Resolve — powerful free option with best-in-class color grading.
- CapCut — quick mobile/desktop editor for short-form social video.
- Runway — AI-assisted video editing, background removal and generative tools.
Audio & podcasting
- Adobe Audition — pro audio editing and cleanup.
- Audacity — free, lightweight audio editor.
- Reaper — affordable, powerful DAW.
- Descript — transcription-led audio editing, overdub and filler-word removal.
- Alitu, Buzzsprout, Libsyn, Anchor — podcast hosting & publishing platforms.
Graphics, thumbnails & design
- Canva — fast templates for thumbnails, social posts and reels.
- Affinity Photo/Designer — one-time-purchase pro alternatives to Adobe.
- Adobe Photoshop / Illustrator — pro-level image and vector tools.
- Midjourney, DALL·E, Stability AI — AI image generation for concept art/visuals.
Social scheduling, growth & analytics
- Hootsuite, Buffer, Later — scheduling across Instagram/Facebook/X/LinkedIn.
- TubeBuddy, vidIQ — YouTube SEO, keyword research and optimization.
- Sprout Social — advanced social analytics and team tools.
- Google Analytics / Google Search Console — website performance & SEO.
Short-form & streaming
- OBS Studio — free live-streaming and screen-recording.
- Streamlabs / Restream — streaming tools and multi-platform broadcasting.
- Streamyard — browser-based live streaming (easy to use for interviews).
Transcription, captions & accessibility
- Descript, Otter.ai, Trint — accurate transcriptions and editing workflows.
- Rev, Happy Scribe — captioning and human transcription services.
Monetisation & ecommerce
- Patreon, Ko-fi, Buy Me a Coffee — fan subscriptions and micro-donations.
- Stripe, PayPal — payment processing (commonly used in Australia; check fees and GST rules).
- Shopify — e-commerce store builder widely used by Australian creators.
- Gumroad, SendOwl — digital product sales and licenses.
Stock assets & music (licensing)
- Envato Elements, Storyblocks, Shutterstock — stock footage, graphics and templates.
- Epidemic Sound, Artlist, AudioJungle — music licensing for creators (check APRA/AMCOS implications in Australia).
- Note: For public performance or broadcast in Australia, understand APRA AMCOS licensing and copyright obligations.
AI & productivity
- ChatGPT / Claude / Bard — scriptwriting, ideation and content research.
- Jasper — marketing copy and content templates.
- Notion, Airtable — content planning, editorial calendars and asset databases.
- Trello, Asana — task/project management for teams.
Podcast & video hosting / distribution
- YouTube, Vimeo (Pro) — long-form video distribution and monetization.
- TikTok, Instagram Reels, Facebook Reels — short-form discoverability.
- Spotify / Apple Podcasts / Google Podcasts — podcast distribution hubs.
Legal, tax & Australia-specific resources
- Australian Taxation Office (ATO) tools — GST, income reporting, ABN/sole trader guidance.
- Screen Australia — funding/grants for screen projects (if you create film/TV content).
- APRA AMCOS & Copyright Agency — music/rights licensing and payments in Australia.
- Consider consulting an Australian small-business accountant for GST, PAYG, and ABN structure.
Hardware (basic recommendations)
- Camera: Sony a7-series, Canon R-series or Fujifilm X-series — good hybrid photo/video bodies.
- Microphone: Shure SM7B (podcasts), Rode NT-USB, or Rode wireless for mobile shoots.
- Lighting: Aputure LEDs or affordable LED panels / ring lights.
- Stabilization: DJI gimbals, small tripods, and GorillaPods for compact setups.
Quick tips specific to Australian creators
- Register an ABN and understand GST thresholds if you’re earning regularly — ATO guidance is essential.
- Check local licensing (APRA AMCOS) before using copyrighted music in monetized videos.
- Consider local grants (Screen Australia, state film bodies) if making longer-form screen content.
- Factor international payment fees and currency conversion when using Patreon/Stripe for Aussie audiences.
If you want, I can:
- Narrow this to tools for a specific platform (YouTube, TikTok, podcasting).
- Recommend an exact tech stack (camera + mic + editing + hosting) for your budget.
- Help you set up a simple content calendar template in Notion or Airtable.