Capterra is an online marketplace and review platform for business software. Key features and capabilities include:

For buyers (software shoppers)

• Software directory by category: tens of thousands of products organized by industry, use case, and vertical.
• Search and filtering: filter by category, industry, company size, deployment type (cloud/on‑premise), pricing model, features, and more.
• User reviews and ratings: aggregated star ratings, written reviews, pros/cons, and reviewer metadata (company size, role, verified purchase when available).
• Product comparisons: side‑by‑side comparison of features, ratings, pricing and screenshots.
• Shortlisted products / save favorites: save and revisit options.
• Pricing and vendor contact info: list prices when available and quick links to request demos or contact vendors.
• Buyer guides and resources: articles, how‑to guides, checklists, and category overviews to help with selection.
• Demo/quote requests: submit a request that connects you to vendors or gets matched to appropriate providers.
• Badges and filters: e.g., “Most Popular,” “Best Value,” or other site badges that surface prominent products.

For vendors (software companies)

• Vendor profiles/product pages: customizable listings with descriptions, features, screenshots, videos, and links.
• Review management: collect and display user reviews; respond to reviews in many cases.
• Lead generation / paid listings: sponsored placements, promoted listings, targeted ads to drive demo requests and qualified leads.
• Buyer intent signals: information on users who requested demos or engaged with listings (varies by plan).
• Analytics and reporting: performance metrics on listing views, clicks, and leads.
• Marketing tools: display advertising, content promotion, co‑marketing opportunities.
• Integrations and connect options: lead delivery via CRM/email/webhooks depending on vendor setup and plan.
• Review collection support: tools to solicit and verify customer reviews.

Trust & verification features

• Verified/badged reviews (where available): indicators when a review is confirmed through Capterra’s process.
• Moderation and content guidelines: policies to reduce fake or inappropriate reviews.
• Aggregate scoring: combines multiple reviewers’ ratings into overall scores for ease of comparison.

Other notable points

• Large coverage: strong focus on SMB and enterprise software across many categories (CRM, HR, accounting, marketing, etc.).
• Free basic listing option: vendors can often create a free profile; paid options enhance visibility.
• Owned by Gartner: Capterra is part of Gartner Digital Markets (with GetApp and Software Advice), which can influence trust and integration with broader Gartner offerings.

Who benefits most

• Small-to-medium business buyers researching software.
• Product managers/IT buyers comparing vendors.
• Software vendors seeking visibility, leads, and reputation management.

If you want, I can:

• List the top features of Capterra for a specific software category (e.g., CRM, HRIS).
• Compare Capterra to similar platforms (G2, TrustRadius, GetApp).
• Show how vendors set up a paid listing or collect reviews.