Below is a practical, structured guide to digital wealth-management services tailored for affluent (HNI / UHNI) clients in India — what to offer, how to deliver it, compliance/operational needs, tech & UX recommendations, commercial models, and success metrics.

1. Client profile & objectives

• Typical affluent needs: multi-asset portfolio management, wealth preservation, tax optimisation, succession/estate planning, liquidity management, bespoke credit, philanthropy, family governance, international investments.
• Service tone: high-touch, trust-focused, privacy-conscious, with on-demand digital convenience and easy access to human advisors.

2. Core product & service offerings

• Discretionary Portfolio Management (DPM) / Managed Accounts: professionally managed multi-asset portfolios with SLAs on reporting and risk limits.
• Advisory (Non-discretionary): periodic bespoke advice, strategy papers, trade recommendations.
• Goal-based planning: retirement, education, legacy goals with cashflow projections and simulation.
• Wealth planning: tax planning, estate & trust setup, succession planning, trust/family office services.
• Alternatives & private markets: PE, real estate, hedge funds, structured products, angel/VC co-investments.
• Fixed-income & lending solutions: bespoke bond ladders, customized credit lines, structured NCDs, securities lending.
• International investing: cross-border equities/ETFs, offshore funds, currency hedging (subject to FEMA / RBI rules).
• Insurance & risk management: life, health, property, key-person and liability cover.
• Consolidated reporting & aggregation: single view across banks, custodians, family accounts, even offline holdings.

3. Digital features affluent clients expect

• Single aggregated dashboard: real-time NAV, asset allocation, performance vs benchmarks, risk metrics.
• Custom reporting & statements: downloadable tax reports, audit-ready documents, portfolio attribution.
• Scenario modelling & Monte Carlo simulations: stress tests, drawdown analysis, planning sensitivities.
• Secure document vault: wills, trust deeds, policies with controlled family access and notarization / e-sign support.
• Direct access to advisors: scheduled video calls, secure chat (with escalation to senior advisors), meeting notes.
• Trade/watchlist controls: instant order placement for approved instruments, pre-authorized trading mandates.
• Alerts & compliance notifications: AML/KYC reminders, limits breached, market events affecting portfolio.
• Multi-device support: high-quality mobile app (primary) + web portal; offline access for key docs.
• Personalisation & white-glove UX: bespoke dashboards, branding options, advisor-curated content.

4. Technology & architecture recommendations

• API-first stack: integrate custodians, exchanges, banks, mutual fund platforms, portfolio accounting.
• Portfolio accounting engine: supports multi-currency, corporate actions, tax lot accounting, unrealized P&L.
• Risk & analytics layer: factor/risk models, VaR, stress testing, scenario engines, performance attribution.
• CRM + Advisor tools: 360° client profile, family relationships, document workflows, task management.
• Secure identity & KYC: e-KYC (Aadhaar/OTP where allowed), PAN validation, video-KYC capability, biometric options.
• Custody & settlement integrations: link with RTA, depositories (CDSL/NSDL), DP accounts, DP auto-sync.
• Encryption & key management: end-to-end encryption, HSMs for keys, role-based access control, audit logs.
• Scalable infra: cloud-native, multi-region backups, DR site, compliance with data localisation (India-specific).
• Workflow automation: onboarding, client updates, e-signatures (e.g., DSC), compliance checks.

5. Compliance & regulatory considerations (India)

• SEBI rules: PMS, AIF, mutual fund distribution — ensure correct licensing (investment advisory vs PMS vs AMCs).
• RBI/FEMA: cross-border investments, LRS limits for resident individuals (subject to current limits), reporting.
• KYC / PMLA & AML: client due diligence, enhanced due diligence for PEPs, transaction monitoring and reporting.
• Data protection: Indian data-localisation expectations; align with applicable laws (e.g., IT Act, pending DP law considerations).
• Tax reporting: capital gains, TDS obligations, Form 15CA/15CB for outward remittances when applicable.
• Consumer protection / disclosure norms: suitability & risk disclosures, performance advertising rules.

6. Onboarding & client experience

• VIP onboarding path: concierge assisted onboarding, hybrid digital + in-person for documentation where required.
• Fast-track KYC: video-KYC + e-sign for paperwork; secure upload of documents, DSS/identity verification.
• Family & multi-user access: authority management (who can view, transact), estate access triggers on events.
• Education & transparency: explain risk, fees, historical scenarios; provide “what-if” visuals for trades or rebalances.

7. Pricing & commercial models

• Assets under management (AUM) fee: tiered percentage scales (common for HNIs for transparency); include performance fees for DPM.
• Fixed advisory retainer: for ongoing family office/advisory services.
• Transaction / product fees: clearly disclosed for alternatives or third-party products.
• Hybrid: lower AUM base fee + performance incentive (high-water mark).
• Fee transparency: consolidated billing; show all fees (platform + product + custodian) in statements.

8. Distribution & partnerships

• Private banks and family offices: white-label or joint-venture offerings.
• Wealthtech platforms & aggregators: distribution partnerships and API integrations.
• Product partners: AIF managers, MF AMCs, custodians, broker-dealers, legal/tax advisors.
• Channel strategy: direct digital acquisition (SEO, content), RMs/advisor networks, referral partnerships (estate lawyers, tax advisors).

9. Security & privacy (must-haves)

• Multi-factor authentication (MFA), device & session management, IP whitelisting for high-value actions.
• Transaction OTPs + pre-authorized mandates for large trades.
• Periodic security audits, SOC 2 / ISO 27001 compliance, breach notification policy.
• Role separation: operations vs advisory vs audit access controls.

10. KPIs & success metrics

• AUM growth & inorganic inflows (new HNI onboardings).
• Net new money per client cohort.
• Client retention / churn rate and average client tenure.
• Client satisfaction (NPS) and advisor response SLAs.
• Time-to-onboard (days), KYC completion rate, digital adoption (app logins/month).
• Cost-to-serve (per client) — measure ROI for digital automation vs RM-led work.
• Revenue per client (fees, product commissions where allowed).

11. Implementation roadmap (high-level phased plan)

• Phase 0: Regulatory & compliance checklist, decide license model (PMS/advisory/AIF), hire compliance counsel.
• Phase 1: Core platform build — portfolio accounting, custody integrations, onboarding/KYC, basic reporting.
• Phase 2: Advisor tools, CRM, secure messaging, e-sign, tax reports.
• Phase 3: Advanced analytics (risk modelling, scenario sim), alternatives & private market onboarding.
• Phase 4: Concierge features: family vault, estate automation, international investing flows.
• Continuous: security audits, regulatory updates, UX refinements, client feedback loops.

12. Differentiators for affluent clients (what wins)

• True multi-asset, multi-custodian consolidated view.
• Seamless access to senior advisors and bespoke investment opportunities (private deals).
• Strong privacy, family governance, and estate workflows.
• Transparent, predictable fees and tailored reporting for tax / regulatory needs.
• High-touch onboarding with hybrid digital + human service.

13. Common pitfalls to avoid

• Over-automation that removes trusted human relationship for HNIs.
• Weak custody / reconciliation processes leading to reporting mismatches.
• Incomplete compliance for cross-border solutions — costly regulatory risk.
• Hidden fees or opaque performance reporting.
• Poor data security or weak access controls for family accounts.

If you want, I can:

• Draft a sample product sheet or investor-facing brochure for an HNI digital wealth product.
• Map a specific tech stack (vendors/tools available in India) and integration diagram.
• Create a phased project timeline with estimated costs and resource needs.

Which of those would you like next?