Here are practical, prioritized strategies you can use to raise Average Order Value (AOV) in online stores, plus concrete implementation tips, sample copy, and measurement advice.

Quick definitions

• AOV = Total revenue ÷ Number of orders.
• Always track AOV alongside conversion rate and customer lifetime value (LTV)—uplifting AOV at the cost of conversion can be counterproductive.

Quick wins (easy to implement, fast impact)

1. Free-shipping threshold
   • Offer free shipping over a basket value slightly above current AOV. Example: if AOV = $45, set free shipping at $60. That nudges customers to add ~33% more to qualify.
   • Tip: Show progress bar (“$28 away from FREE shipping”) site-wide.
2. Product bundles / “frequently bought together”
   • Pre-pack related items at a small discount vs buying separately (perceived savings 10–25%).
   • Tip: Show savings in dollars and percentage.
3. One-click post-purchase upsell (order bump)
   • Offer a low-friction add-on during checkout (e.g., expedited shipping, gift wrap, warranty, sample-size product).
   • Keep price point low relative to order (5–25% of typical order).
4. Cross-sell on product pages
   • “Complete the look” or “Customers also bought” with clear CTAs and images.
5. Minimum purchase for gift / bonus
   • Offer a free gift or bonus when customers spend $X (use a margin-friendly freebie).

High-impact strategies (require more setup/ops) 6. Tiered pricing / volume discounts

• “Buy 2 get 10% off, Buy 3 get 20% off” encourages multiple-unit buys (great for consumables).

7. Subscription & replenishment options
   • Offer discounts for subscription/auto-replenish; show lifetime savings and convenience.
8. Bundling by use-case / curated kits
   • Create bundles around customer goals (Starter Kit, Travel Kit); price to look like a deal vs single-item purchases.
9. Personalized recommendations
   • Use browsing/purchase history to surface high-relevance add-ons (in cart, checkout, and emails).
10. Price anchoring / product tiers
    • Offer a “Good / Better / Best” tier so the middle or high tier looks like a better value; highlight best-seller or most popular.
11. Limited-time, quantity-limited offers
    • Time-limited bundle or limited-stock add-on creates urgency to buy more now.
12. Financing / BNPL for higher-ticket items
    • Make big purchases accessible (split payments) and show monthly payment amounts to reduce friction.
13. Gift packaging / premium options
    • Offer gift wrap, premium boxes, messaging service — good margin and perceived value.

Behavioral nudges & conversion-focused tactics 14. Order bumps with clear value (during checkout) - “Add protection plan for $9.99” — present benefits and short guarantee. 15. Smart pop-ups (exit-intent or cart pop-up) - Offer a small discount or bundle option if cart value below free-shipping threshold. 16. Loyalty points on order value - Extra points for orders over $X to encourage incremental spend. 17. Social proof & scarcity cues - “X people have this in their cart” or low-stock badges next to high-margin add-ons. 18. Easy returns + satisfaction guarantees - Reduces risk for customers to add extras or higher-value items. 19. Dynamic product recommendations in email flows - Post-purchase and cart-abandon emails suggesting complementary items.

Operational & analytics best practices 20. A/B test everything - Test free-shipping thresholds, bundle pricing, checkout placement, copy, and button colors. Only roll out winners. 21. Track metrics and guardrails - Monitor AOV, conversion rate, average items per order, margin per order, and return rates. Watch for increased returns or lower conversion. 22. Segment-based offers - High-intent or repeat customers get different upsell offers than first-time visitors. 23. Optimize checkout UX - Reduce friction so when customers add more, they don’t abandon at checkout.

Practical implementation examples & sample copy

• Free-shipping bar: “Free shipping on orders $60+ — only $28 away!”
• Order bump checkbox: “Add 2-year protection for $9.99 — covers drops & spills. Add to my order.”
• Bundle label: “Starter Pack — Save $12 (20% off)”
• Post-purchase upsell: “Thanks for your order! Complete your kit with this exclusive add-on for $14.95 (limited time).”
• Cart pop-up: “Add any item under $12 to qualify for FREE shipping.”

Testing plan (simple A/B test)

1. Pick one lever (e.g., free-shipping threshold).
2. Hypothesis: Raising free-shipping threshold to $60 will increase AOV by 15% without hurting conversion >5%.
3. Run A/B test for at least 2 weeks and until statistical significance (or a minimum sample size).
4. Key metrics: AOV, conversion rate, revenue per visitor (RPV), margin per order.
5. Roll out if uplift in RPV and margin is positive.

Examples of quick math to set thresholds

• Current AOV = $45. Free shipping at $60 requires +$15 (33% increase).
• If conversion drops slightly but RPV increases, that can still be positive:
  • Control: 1,000 visitors, 5% conv → 50 orders × $45 = $2,250; RPV = $2.25
  • Variant: 1,000 visitors, 4.8% conv → 48 orders × $55 = $2,640; RPV = $2.64 (positive)

Common pitfalls to avoid

• Raising AOV by using large discounts that cut margins too much.
• Creating complexity that increases checkout abandonment.
• Offering incentives that cannibalize future purchases (e.g., making customers wait for buy-more deals).
• Not measuring post-sale effects (returns, cancellations, or increased support costs from larger orders).

Priority roadmap (what to try, in sequence)

1. Add free-shipping progress bar + set threshold (~10–30% above AOV).
2. Implement product page “frequently bought together” + one-click add.
3. Add order bumps (warranty, expedited shipping, small add-on).
4. Build 2–3 curated bundles and test pricing.
5. Start subscription options for consumables.
6. Personalize recommendations and run A/B tests on placement and copy.
7. Evaluate BNPL for high-ticket items.

If you want, I can:

• Draft exact A/B test setups (sample size, significance thresholds).
• Write specific bundle names and price points tailored to your product line.
• Create sample checkout/order-bump copy for your store.

Which of those would you like me to build next?