Here are curated examples of boutique hotel websites that are widely regarded as well designed — with a short note about what each site does especially well (visual storytelling, booking UX, brand voice, accessibility, etc.). I’ve linked each example to a reputable source so you can inspect the live sites and the design details.

Examples

• The Hoxton — clean, neighborhood-driven editorial layout with strong photography and an obvious booking flow that scales across locations. (thehoxton.com)
• Ace Hotel (e.g., Ace Palm Springs) — bold, personality-first homepage, strong events/calendar integration and clear local programming. (acehotelpalmsprings.com, seminarsonly.com)
• The LINE Hotels — immersive property pages, strong neighborhood guides and an integrated booking widget that keeps UX consistent. (thelinehotel.com, wordpress.org)
• Mama Shelter — playful, brand-forward visuals and easy calls-to-action for rooms, restaurants and events. (mamashelter.com)
• The Greenwich Hotel — craft-led storytelling, high‑quality imagery/video and a refined, editorial presentation that matches the physical property. (thegreenwichhotel.com, drxlr.com)
• Hotel Saint Cecilia (Austin) — tightly curated micro‑site feel (limited rooms), strong mood photography and a distinct “members/guest-only” tone that reinforces exclusivity. (bunkhousehotels.com, cntraveler.com)
• Basecamp Hotels — theme-driven UX (adventure/outdoor) with accessible site features and on‑brand microcopy that sets guest expectations early. (basecamphotels.com)
• Casa Angelina (Amalfi Coast) — minimalist, high-impact photography and cinematic views that sell the location as the primary experience. (booking.positano.com, it.lhw.com)
• Kimpton (brand site) — exemplary enterprise boutique‑hotel site: strong conversion-focused booking flow, editorial content and responsive performance. (wearefine.com, ihg.com)
• The NoMad (NY) — luxurious, design-forward visuals and rich editorial content that emphasize dining & public spaces as part of the stay. (dwell.com, wallpaper.com)

Quick design takeaways (what to copy)

• Lead with an immersive hero (photo or short video) + a clear primary CTA (book now). Good examples: Casa Angelina, The Hoxton. (booking.positano.com, thehoxton.com)
• Make location & experiences part of the site (neighborhood guides, events, restaurant booking) so the site tells the full trip story (The LINE, Ace). (thelinehotel.com, acehotelpalmsprings.com)
• Keep booking flows frictionless and consistent across devices — Kimpton’s redesign is a useful case study in conversion-first design. (wearefine.com)
• Use brand voice and editorial content to differentiate (Mama Shelter, NoMad). (mamashelter.com, dwell.com)
• Prioritize accessibility and useful UX tools (readability controls, keyboard navigation, clear contrast); Basecamp’s site documents accessibility practices as an example. (basecamphotels.com)

If you want, I can:

• Pull screenshots and note specific UI patterns you can reuse (navigation, booking widgets, gallery layouts).
• Group examples by strength (best for photography, best for booking UX, best for accessibility, etc.), or
• Create a one‑page moodboard (visual & UX notes) for a boutique hotel site you’re designing.

Which of those would be most helpful?