Here are top-rated UGC platforms and services commonly used in Australia (categorized by role). Note: this summary is current as of September 8, 2025.

UGC marketplaces (brand <> creator marketplaces)

• Influee — Australia-focused UGC marketplace with a large vetted creator pool, fast turnaround and built‑in rights/payment handling. Great for buying short-form video at scale. (influee.co)
• Clip — performance-first UGC marketplace (video-focused) that operates in Australia and positions itself for ad-ready, licensed UGC. Good when you need highly vetted creators and clear licensing. (socialbook.io)

Australian UGC agencies / managed UGC services

• Creatoroo — Australian UGC agency that manages creator sourcing, briefs, editing and delivery for Australian brands. Good if you want end-to-end campaign management. (creatoroo.com.au)
• Notable agencies to consider (local specialists for UGC-heavy campaigns): GOVIRAL GLOBAL, Creatorflow, Theory Crew, The Curators, Creatoroos. These agencies are often recommended for Australia-targeted UGC campaigns. (goviralglobal.com)

UGC collection & management tools (submission + rights + workflow)

• Vloggi — Australian SaaS for collecting, managing and analysing user-submitted video content (useful for contests, submissions, and consent/rights capture). Good if you need a platform to gather UGVs and manage permissions. (en.wikipedia.org)

Review & local crowd-sourced content platforms (customer UGC)

• ProductReview.com.au — Australia’s large consumer review site (product & service reviews); useful source of authentic customer-generated content and sentiment. (productreview.com.au)
• Word of Mouth (womo.com.au) — Australian business review site focused on local business reviews (another strong source of review-based UGC). (en.wikipedia.org)

Major social channels where UGC is created and discovered

• TikTok, Instagram (Reels), YouTube, Facebook — these social platforms are the primary sources of short-form and long-form UGC that brands commonly repurpose; most UGC marketplaces and agencies work with creators who publish on these channels. (Many AU-focused UGC marketplaces explicitly reference TikTok/Instagram as primary UGC distribution channels.) (influee.co, socialbook.io)

Quick guidance to pick the right platform

• If you need scale + quick video ads: choose a UGC marketplace (Influee, Clip). (influee.co, socialbook.io)
• If you want hands-off production + editing + campaign management: use a local UGC agency (Creatoroo, GOVIRAL, Creatoroos). (creatoroo.com.au, goviralglobal.com)
• If you need to collect video submissions with consent tracking: use a collection/rights tool (Vloggi). (en.wikipedia.org)
• If you want authentic customer reviews as UGC: monitor ProductReview, Word of Mouth and Google/Meta reviews. (productreview.com.au, en.wikipedia.org)

If you want, I can:

• narrow these to “best for small e‑commerce” vs “best for enterprise,” or
• compare pricing, turnaround time and rights-handling for 2–3 platforms you’re considering (I can pull the latest pricing/feature pages).