Short answer: use a mix of platform search (TikTok/Instagram/YouTube), UGC marketplaces and casting sites, local creator agencies/programs, and targeted outreach. Below is a practical, step-by-step playbook you can use right away.

1. Define what you need (5–10 minutes)

• Deliverables (number/length of videos, orientation: selfie vs produced).
• Target audience and locations (e.g., Australia-wide or specific cities/states).
• Budget per asset and total budget (for transparency when you reach out).
• Rights required (usage length, platforms, exclusivity, edits).

2. Quick wins — search where creators live

• TikTok: use TikTok’s creator search / TikTok One to filter by creator location, audience location, follower count, views and engagement. This is fast for discovery and performance signals. (ads.us.tiktok.com)
• Instagram: search city geotags, location stickers, and local hashtags (e.g., #SydneyCreator, #MelbourneCreator, #AustralianCreator, #UGCAustralia).
• YouTube: search “[city] vlog”, “product review Australia”, and filter by upload date and view counts.
  (These platform searches let you see real content and audience fit before contacting.)

3. Use marketplaces and UGC-specialist platforms

• Collabstr, Influee and similar marketplaces let you filter by country, browse UGC portfolios and hire creators directly (good for volume or when you want vetted portfolios). (collabstr.com)
• Influee publishes typical price ranges and has an Australia-specific marketplace—you can use marketplaces to compare per-video pricing and creator samples. (influee.co)

4. Casting / gig platforms for one-off paid UGC

• StarNow and other casting/audition sites are commonly used in Australia for talent and UGC gigs—good for open calls and local send-in auditions. (apps.apple.com)

5. Local networks, programs and agencies

• Look for state/national screen, creator accelerator programs and agencies (e.g., local Screen agencies and creator bootcamps) to find creators who are being actively trained or showcased. These programs often publish participant lists or alumni you can contact. (Example: Screen Queensland’s Channel Lab showcased local creators.) (couriermail.com.au)

6. Grassroots sourcing (cheap & effective)

• Facebook groups (city creator groups), Reddit communities (r/Australia, creator subreddits), LinkedIn (videographers), local universities and film schools.
• Run a short casting ad: concise brief, pay rate, deliverables, deadline, how to apply (link or email).

7. Outreach templates (DM / short email)

• Subject/first line: “Paid UGC opportunity — 30s product video for [brand] (Australia) — $[rate]”
• In body/DM: 1) Quick who you are; 2) Short one-line brief (what product, style); 3) Deliverables, deadline, usage (e.g., “brand + paid social for 12 months”); 4) Pay rate or range; 5) Call to action (“If interested, reply with 1–2 sample links or 20s selfie demo.”)
• Keep DMs short; follow up at 48–72 hours if no reply.

8. What to include in the brief/contract (non-exhaustive)

• Deliverables, formats, orientation, captions/CTAs, sound/music allowances.
• Usage/license: where, how long, edits allowed, exclusivity.
• Payment terms: amount, currency (AUD), GST treatment if applicable, payment method and timing.
• Ownership/IP transfer or license terms (make explicit whether you require exclusive IP or a license to use/edit).
• Model release and indemnities (creator confirms they own / have rights to assets used).
• Content approval process and timeline.

9. Vet creators before hiring

• Watch recent videos (quality, style, pacing).
• Ask for performance stats if available: typical views, audience country split, engagement rate.
• Request references or past UGC examples.
• Do a paid test: one short video with clear acceptance criteria before committing to a bulk order.

10. Pricing guide & types of creators

• UGC creators are often priced by video, not followers. Marketplaces report 30s UGC prices vary widely; some platforms list A$50–A$250+ depending on complexity and exclusivity—use marketplace rates as a benchmark. (Example marketplace pricing averages are published by Influee.) (influee.co)
• Micro / everyday creators: cheaper, higher authenticity.
• Experienced UGC creators / ex-influencers: higher rates and predictable output.

11. Measure & iterate

• Track metrics per creator: CPC/CPV, view rate, watch time, conversions (UTM links).
• Scale the creators and formats that perform best; replace or tweak briefs for underperformers.

12. Quick checklist to start today

• Create a 1‑page brief and budget.
• Search TikTok One / platform searches for “Australia” + your niche and shortlist 10 creators. (ads.us.tiktok.com)
• Post a casting ad on StarNow and one marketplace (e.g., Collabstr / Influee). (collabstr.com)
• Run a paid test with 3 creators, measure performance, then scale.

If you want, I can:

• Draft a 1-page brief + short DM and email templates tailored to your product and budget.
• Search for creators in a specific city or niche and return a short shortlist (I’d need your product category, target city, and budget).

Which of those two would you like me to do next?