Below is a practical, operational playbook you can use to scale video content production with Australian creators — covering strategy, sourcing, workflow, tooling, legal/payments, and measurement. Pick the parts that fit your budget and goals.

High-level approach (9 steps)

1. Set clear goals & KPIs

   • Primary objective: brand awareness, leads, sales, community growth, or retail conversions.
   • Channel + format targets: e.g., TikTok short-form (15–45s), Reels (15–60s), YouTube Long (5–12min).
   • KPIs: views, watch-through rate, engagement rate, click-through, conversion rate, CPL/CPA.

2. Define a repeatable content strategy

   • Content pillars: education, product demo, social proof, behind-the-scenes, trends.
   • Idea bank + evergreen library for repurposing.
   • Target cadence: e.g., 3 short videos/week per creator; 1 long video/month.

3. Build a scalable creator pipeline

   • Tier definitions: micro (1–50k), mid (50–500k), macro (500k+). Use different budgets and expectations per tier.
   • Source creators via: platform discovery (TikTok/Instagram/YouTube), local communities (Sydney, Melbourne hubs), talent marketplaces, agencies, universities.
   • Vetting criteria: content quality, audience fit, engagement rate, tone, past brand work.

4. Standardise briefs & playbooks

   • Create a concise creator brief template (see below).
   • Provide a brand playbook with do’s/don’ts, tone, mandatory assets (logos, CTAs), and legal/disclosure requirements.
   • Offer creative frameworks (hooks, 3-act story, product demo formula) creators can adapt.

5. Batch production + repurposing pipeline

   • Batch shoots: schedule multiple creators or multiple pieces per creator in 1–2 days to reduce overhead.
   • Capture for multiple formats: vertical, horizontal, raw B-roll, close-ups for thumbnails.
   • Repurpose long-form into 6–12 short clips and posts, plus captions and audiograms.

6. Centralised assets, review & editing

   • Central DAM (Google Drive, Dropbox, or a proper DAM) and video review tool (Frame.io, Vimeo Review).
   • Use an edit checklist: branding, captions, subtitles, aspect ratios, thumbnail.
   • Define SLAs for reviews and revisions (e.g., initial review 48 hours, final delivery within 7 days).

7. Payments, contracts & IP

   • Use simple written agreements: deliverables, payment amount, payment schedule, usage rights, exclusivity, termination, confidentiality, and disclosure obligations.
   • Preferred payment terms: Net 7–30; offer instant payment options for faster onboarding.
   • Decide licensing model: full buyout (company owns assets) vs. time-limited license vs. non-exclusive. Be explicit in contracts.

8. Measurement & optimisation loop

   • Run A/B tests (hooks, thumbnails, CTAs) and funnel metrics per creator.
   • Weekly performance reviews and fortnightly creative refreshes.
   • Scale spend with creators who hit ROI thresholds.

9. Scale operations & relationships

   • Hire a Creator Manager or Producer to run onboarding, briefs and relationships.
   • Create an ambassador program for long-term collaborators (retainer + performance bonus).
   • Document processes and train creators with onboarding webinars and templates.

Practical templates (short & usable)

• Creator brief (one page)

  • Campaign objective, target audience, brand tone, required lines/hashtags, mandatory CTAs, examples to emulate, deliverables (format/duration/aspect ratio), deadlines, payment terms, approval contacts.

• Shot list (for a 1-day batch)

  • Intro hook 0–3s (3 variants)
  • Problem statement 3–8s
  • Product/demo 8–25s (close-ups)
  • Social proof/testimonial 25–35s
  • CTA + end-frame 35–45s
  • B-roll: product close-ups, packaging, lifestyle shots (10–15 clips)

• Edit checklist

  • Aspect ratios exported (9:16, 1:1, 16:9)
  • Captions and SRT files
  • Branding intro/outro (5s)
  • Audio levels normalized, music licensed
  • Thumbnail still exported

Team & roles for scale

• Creator/Influencer Manager: scouting, contracting, relations.
• Producer/Project Manager: booking, logistics, batch shoot oversight.
• Editor(s): fast-turnaround edits and repurposing.
• Social Strategist: briefs, posting strategy, paid distribution.
• QA & Compliance: ensures brand and legal requirements are met.
• Ops/Finance: invoicing, payments, reporting.

Tooling & automation suggestions

• Discovery & outreach: manual platform search + influencer marketplaces.
• Project management: Asana, Trello, Monday.
• File sharing + reviews: Google Drive/Dropbox + Frame.io or Vimeo Review.
• Editing: Premiere Pro, Final Cut, DaVinci Resolve; fast repurpose tools: Descript, CapCut.
• Automation: Zapier/Make to trigger workflows (Uploader → Slack → Editor).
• Creator CRM: simple spreadsheet or Airtable to track contacts, rates, briefs, performance.

Budgeting guidance (illustrative)

• Micro creators: lower fees, higher volume, strong for niche authenticity.
• Mid-tier creators: higher reach and polish; good for scalable campaign performance.
• Consider blended compensation: base fee + performance bonus + product.
• Batch shoot efficiencies: one producer + one editor can produce many more assets per dollar.

Legal, compliance & payments (practical advice)

• Always use a written agreement that covers deliverables, timelines, fees, and clear usage/licensing.
• Require creators to include platform-appropriate disclosure for paid partnerships (e.g., “ad”, “paid partnership”) and to follow platform rules.
• Accept creator invoices and set consistent payment timing; consider fast-pay options to secure top talent.
• Don’t give legal or tax advice — consult a lawyer/accountant for IP transfers, GST, ABN/invoicing rules and employment vs contractor classification.

Scaling tactics that work

• Creator cohorts: onboard groups of creators with the same brief to test variations quickly.
• Evergreen-first: build a library of evergreen assets you can repurpose for months.
• Creator training: give creators quick creative toolkits and paid trial briefs to align quality.
• Performance-based scaling: double spend on creators hitting your ROI thresholds.
• Localise content for Australian moments (local holidays, events, slang) to increase resonance.

KPIs to track (short list)

• Views, watch time, view-through rate (VTR)
• Engagement rate (likes/comments/shares)
• Click-through rate (CTR) to landing pages
• Conversion rate / CPA
• Cost per view / cost per engagement (paid distribution)
• Creator-level ROI (revenue or leads per dollar paid)

Quick rollout plan (first 90 days)

• Week 1–2: Define goals, create brief & playbook, hire a Creator Manager.
• Week 3–4: Scout 10–20 creators, run paid trials with 3 top picks.
• Month 2: Batch produce with 5–10 creators, start publishing & A/B testing.
• Month 3: Evaluate KPIs, scale top performers, refine workflows and contracts.

Final checklist before scaling

• Have a one-page creative brief and brand playbook.
• Standard contract template with clear licensing.
• Single source of truth for assets + review tool.
• Editor(s) and a repurposing workflow.
• Measurement dashboard and SLAs for reviews/payments.

If you want, I can:

• Draft a one-page creator brief tailored to your product and channel.
• Create a sample 1-day batch shoot schedule that maps to expected deliverables.
• Suggest a shortlist of tools (by budget tier) for discovery, review, and editing.

Which follow-up would you like me to do?