Great — below is a ready-to-use UGC kit for Australian e‑commerce brands: legal summary, creator brief templates, 25 caption/snippet examples, short video scripts, repost/release language, platform specs, measurement KPIs and a weekly content cadence you can copy/paste.

Legal / compliance (short, must-read)

• Paid/gifted/incentivised posts must be clearly disclosed so consumers immediately know the post is advertising. Vague tags like #spon or burying disclosure in a long caption or in the last hashtags is not acceptable. Brands and creators share responsibility for compliance. (accc.gov.au)
• The AANA Code of Ethics requires influencer/affiliate relationships to be “clear, obvious and upfront” (e.g., #ad, #advert, Paid Partnership). Use plain language. (aana.com.au)
• The ACCC has actively reviewed influencer posts and warns brands/influencers to avoid misleading claims and hidden advertising — make disclosures prominent and don’t make unprovable claims. (accc.gov.au)

How to disclose (contract language to include)

• Caption requirement (example for briefs/agreements): “All posts must include a clear disclosure such as ‘#ad’ or ‘Paid partnership with [Brand]’ in the first line of the caption, or spoken/visible in the first 3 seconds of the video. Do NOT use ambiguous tags such as #spon, #gifted or bury disclosures in fine print or hashtag-only sections.”
• Require creators to provide a screenshot of the live post and raw video files for audit.

Creator brief (one-line + deliverables)

• Campaign headline: “Summer Linen Drop — launch awareness”
• Deliverables: 1 x 15–30s Reel/TikTok (portrait), 1 x 10–15s Instagram Story (with tag and swipe-up/product sticker or product link), 1 x static Instagram feed image.
• Key message: “Lightweight linen, breathes all day, perfect for Aussie summers — available AU-wide.”
• Mandatory lines: “Include SKU #LND-001 in caption. Say: ‘I’m wearing [product] from [Brand]. Link in bio.’”
• Compliance: “Include #ad or ‘Paid partnership with [Brand]’ in the first line. No exaggerated claims. Show product in real use.”
• Rights: “Brand may repost and use content in paid ads for 12 months worldwide (or state term). Creator retains credit.”

Quick UGC production checklist (for creators)

• Hook within 0–3 sec.
• Show product being used, not just posed.
• 3–5 product benefits — show one visually.
• Include brand tag/handle on-screen and spoken.
• Add clear disclosure up-front (#ad / Paid partnership).
• Provide caption with CTA + link instructions.
• Upload highest-quality file; keep originals.

Short video scripts / TikTok + Reels (fill-in templates)

1. Unboxing (15–20s)

• Hook: “Finally tried the [Brand] linen shirt everyone’s raving about…”
• Show box, pull out, try on. One quick benefit line: “So light — perfect for 30°C days.”
• CTA: “Shop via the link — I’ve got a discount code: SAVE15.”
• Disclosure: Start with on-screen text “#ad” or say “Paid partnership with [Brand].”

2. Before / After (15s)

• Hook: “Before: sweaty commute. After: [Brand] top.”
• Quick cut to benefit (moisture-wicking, holds shape).
• Callout: “Real test — washed twice, still perfect.”
• CTA + disclosure.

3. 3 Product Hacks (30s)

• Hook: “3 ways I use [product] at home.”
• Show three short clips with text overlays.
• End with brand tag, link, disclosure.

4. Testimonial POV (15–25s)

• Hook: “I got gifted [product] and honestly — it’s changed my morning.”
• Close-up of product in use, one authentic detail.
• CTA + disclosure.

Platform specs & best practices

• TikTok / Reels: 9:16 vertical, 1080x1920, captions visible in first 3s, keep important text inside safe zone. Use captions (subtitles) for accessibility. Hook fast.
• Instagram feed (static): 1:1 or 4:5 crop, high-res image, authentic lifestyle shots.
• Instagram Stories: 1080x1920, add product sticker or link. Put disclosure as text overlay on first Story frame.
• YouTube Shorts: 9:16 vertical, same hook rule. Include disclosure text and spoken disclosure early.
• Web product pages / email: get permission to repurpose creator UGC with credit. Offer creators the option to include product links/affiliates.

25 Ready-to-use captions / CTAs (tailored for AU ecommerce) Fashion / Apparel

1. “Finally: linen that breathes. Wearing size S — link in bio. #ad”
2. “Weekend staple sorted. Shop the look — free shipping Australia-wide. #PaidPartnership”
3. “Outfit that survived a full day of errands — no creases. Use code [CODE]. #advert”

Beauty / Skincare 4) “Tried this serum for 2 weeks — skin is actually calmer. #ad”
5) “No filter, just [Brand] — morning routine must-have. Shop: link in bio. #PaidPartnership”

Homewares 6) “This diffuser smells like my favourite cafe — love it. #ad”
7) “Quick decor update: new linen cushions. Link to shop in bio. #advert”

Food / FMCG 8) “Snack hack: mix [product] into yoghurt for crunch. Available AU-wide. #ad”
9) “Gifted these cookies & they vanished — 10/10. #PaidPartnership”

Outdoors / Active 10) “Hike-tested, sweat-approved. Gear I actually recommend. #ad”
11) “Beach day essential: SPF + this hat = game changer. #advert”

Electronics / Gadgets 12) “Small, punchy speaker for weekend gatherings. Shop it now. #ad”
13) “Quick demo — Bluetooth setup took 30s. Use my link for 10% off. #PaidPartnership”

General lifestyle / Multi-category 14) “Real review: received this as a gift and it lived up to the hype. #ad”
15) “How I style [product] three ways — full video on my Reel. #advert”
16) “Support small Aussie business: I’m loving these pieces. #paid”
17) “From wash to wear: still perfect. Link in bio to shop. #ad”
18) “Gift idea sorted — I got these for mum and she loved them. #PaidPartnership”
19) “This saved me so much time in the morning. Honest review. #ad”
20) “Limited drops — snag one before they sell out. #advert”
21) “Behind-the-scenes: packaging, unboxing + my first impressions. #ad”
22) “Day-to-night with one easy throw-on. Link in bio. #PaidPartnership”
23) “If you live in Australia and love [category], try this. #ad”
24) “Not sponsored but I was gifted — full thoughts below. #PaidPartnership” (note: still use clear paid disclosure even for gifted items)
25) “Love supporting Aussie brands — check out [@brand] for x, y, z. #ad”

Hashtag ideas (AU-focused)

• #Ad #PaidPartnership #PaidPromotion #Australia #AussieMade #SmallBusinessAU #Afterpay #ShopLocal #FreeShippingAU #EcoFriendly

Sample UGC captions with disclosure (copy/paste)

• “#ad Loving this linen tee from @Brand — breathable, lightweight and perfect for Melbourne summer. Wearing size M. Link in bio.”
• “Paid partnership with @Brand. I tried the new Vitamin C serum for 2 weeks — skin is brighter and less red. Honest review in my Reel.”

UGC release / repost language (example clause)

• “Creator grants [Brand] a non-exclusive, worldwide, royalty-free licence to use, reproduce, publish and modify Creator Content for promotional, advertising and social purposes for [12 months / perpetual] from date of posting. Brand will credit the Creator where practicable. Creator warrants they have the right to grant these uses and any paid/gifted arrangements are clearly disclosed as required by Australian law.”

Performance KPIs to track (UGC campaigns)

• Views / Impressions (awareness)
• Engagement rate (likes+comments+shares / views or followers)
• Click-through rate (from post to product page)
• Add-to-cart rate and conversion rate (attributed to UGC)
• Cost per acquisition (if using paid amplification)
• UGC reuse rate (how often content is repurposed into ads)

Simple weekly content cadence for small brands (example)

• Monday: Repost 1 creator Reel to Instagram + product tag (with permission).
• Wednesday: New creator Reel on TikTok + boosted ad for 3 days.
• Friday: Carousel of 3 UGC images on Instagram with link in bio.
• Weekend: Stories — polls + UGC testimonial clip.

10 quick prompts to give creators (use in briefs)

• “Show the product in your daily routine and say one thing you love.”
• “Unbox and react — say what surprised you most.”
• “Compare with your old product and tell us why you’d switch.”
• “Show a ‘how-to’ or hack using the product.”
• “Film the product being used in real weather / real conditions.”
• “Share your honest first impressions after 48 hours.”
• “Style this item three ways for work/weekend.”
• “A micro-review: 3 pros, 1 con.”
• “Show packaging + sustainable features.”
• “Make a 10-second ‘why I recommend this’ clip.”

Accessibility & creative tips

• Always add subtitles for short-form video.
• Keep logos and disclosure text high-contrast and readable for mobile.
• Use natural light and close-ups to show texture/details.
• Encourage creators to be honest and specific (specifics build trust).

When to escalate to legal or compliance

• If a creator makes product claims that are unprovable (health, performance, medical), get legal sign-off.
• If a creator fails to include disclosure, request immediate edit and repost; document fixes.

Want these as deliverables you can copy-paste?

• I can produce: (A) 10 full creator briefs tailored to a specific product category (fashion / beauty / home / food / outdoors), (B) a ready-to-send influencer contract disclosure clause, or (C) 30-day UGC calendar with caption copy for each post. Tell me which and I’ll create it now.