Do you mean you want a list of UGC (user‑generated content) agencies in Australia, or help choosing/hiring one? I’ll assume you want both—below is a short curated list of active Australian UGC agencies + what they do, quick tips for choosing one, and a ready-to-use brief template you can send them.
Recommended Australian UGC agencies (quick picks)
- Creatoroo — Australia-focused UGC agency that manages creators, editing and delivery; advertises 15 business day turnaround and tiered packages. (creatoroo.com.au)
- The Curators — specialist UGC + influencer agency offering short‑form video packages with Australian cultural targeting. (thecurators.au)
- Sticki — end‑to‑end content & influencer agency with a creator discovery tool and campaign management. (sticki.com.au)
- Red Yolk — UGC agency with a large creator pool (claims 1,000+ creators) and packaged UGC services for e‑commerce. (redyolk.com.au)
- Theory Crew — UGC/content creator network for Australian brands (claims large creator database and many assets produced). (theorycrew.com.au)
- The Hype — Sydney agency offering UGC matchmaking and performance‑driven creator content for fashion/beauty/lifestyle brands. (the-hype.com.au)
- UGC Content Creators Australia — direct UGC ordering model (packaged content production for brands). (ugccontentcreatorsaustralia.com.au)
What UGC agencies typically do
- Source or recruit creators who match your audience and brief. (redyolk.com.au)
- Provide creative briefs, shoot directions, and editing (subtitles, music, color) so assets are “ad‑ready.” (creatoroo.com.au)
- Manage payments, licensing and delivery of final files; some also provide campaign/ad optimization support. (sticki.com.au)
How to choose the right agency (fast checklist)
- Define goals: conversions, social proof/engagement, website UGC, or ad creative?
- Creator fit: ask for sample creators/portfolio in your niche and region.
- Rights/licensing: confirm usage (social, ads, geo, duration) and whether full buyouts or limited licenses apply.
- Volume & turnaround: confirm minimums, per‑asset turnaround and editorial revision policy (Creatoroo advertises a 15 business‑day process). (creatoroo.com.au)
- Production quality vs authenticity: request raw + edited files to use across channels.
- Measurement & reporting: ask for past campaign ROAS or case studies.
- Budget model: per‑asset, per‑creator, or package/subscription—get a written quote that includes creator pay and agency fees.
Questions to ask an agency (before you sign)
- Can you show 2–3 case studies for brands like mine?
- What’s included in the fee (creator pay, editing, revisions, usage rights)?
- Who owns the assets and for how long can we run paid ads with them?
- What KPIs and reporting do you provide, and how often?
UGC creative brief template (copy/paste)
- Brand & contact:
- Campaign objective (sales/awareness/retention):
- Target audience (age, interests, locations):
- Platforms & placements (TikTok, Reels, feed, ads):
- Deliverables (e.g., 6 videos — 15s/30s/60s; 10 images; raw files + edited):
- Tone & examples (authentic review, demo, how‑to, reaction):
- Key messages / product benefits / mandatory lines or CTAs:
- Visuals & do’s/don’ts (lighting, props, branding):
- Product logistics (what you’ll ship, timelines):
- Usage & license needed (social only, paid ads worldwide, duration):
- Budget & payment terms:
- Deadline & milestones:
Next steps
- If you want, I can: 1) shortlist 2–3 agencies from the list above that best fit your category (e‑commerce, beauty, food, SaaS, etc.), or 2) draft a one‑page brief you can send to agencies. Tell me your industry and whether you need ads or organic UGC and I’ll prepare it.
(If you want to contact any agency above I can pull their contact pages or latest case studies.)