UGC creator = User‑Generated Content creator.

Short definition:

• A UGC creator is someone (an individual or small team) who makes content that’s authentic, relatable, and created from a consumer’s perspective—rather than produced by a brand’s internal marketing team. That content can be photos, short videos, reviews, unboxings, tutorials, memes, or posts.

What UGC looks like:

• Product reviews, unboxing clips, “real life” demos or how‑tos
• Short-form videos (TikTok/Reels), candid photos, customer testimonials
• Before/after shots, voiceovers giving tips, and user stories

How UGC creators differ from traditional influencers:

• UGC creators often focus on simple, authentic content that’s easy for brands to reuse or scale; influencers may prioritize polished personal branding and large audiences. There’s overlap—many creators do both.

Why brands use UGC:

• Feels more trustworthy and relatable to buyers
• Usually cheaper and faster to produce than studio campaigns
• Improves engagement and conversion because it looks like a real customer experience

How UGC creators earn money:

• Sponsored posts or paid briefs from brands
• Licensing content to brands for reuse
• Affiliate sales, commissions, or discount codes
• Work with agencies or through marketplaces that match creators to brands

Quick practical tips to become a UGC creator:

1. Pick a niche (beauty, tech, fitness, food, pets, etc.).
2. Create short, authentic content showing the product in real use.
3. Keep production simple and mobile‑first — natural light, clear audio, short clips.
4. Include clear captions or CTAs when requested by brands.
5. Keep files and usage rights organized (know what you’re licensing).
6. Disclose paid partnerships when required.

If you want, I can give example UGC post scripts or a one‑week content plan for a specific niche.