Here’s a practical, step-by-step guide to creating SEO-friendly content that ranks and converts.

1. Start with clear goals and user intent

• Define the page’s goal: inform, answer a question, compare products, capture leads, sell.
• Identify the search intent for your target keyword (informational, navigational, transactional, or commercial investigation). Match content to that intent.

2. Do keyword research (not just one keyword)

• Find a primary keyword with decent volume and attainable competition.
• Identify related/secondary keywords, long‑tail phrases, and common questions people ask.
• Prioritize keywords that match user intent and business goals.

3. Plan a content brief / outline

• Target keyword + 2–6 secondary keywords.
• Search intent and desired call-to-action.
• Suggested word-count range (based on competitor analysis) and key sections/headings.
• Required elements: data, quotes, images, CTAs, internal links, sources.

4. Write high‑quality, useful content

• Solve the user’s problem completely and clearly — don’t write for search engines only.
• Lead with a strong introduction that answers the query in the first 1–2 paragraphs.
• Be original, accurate, and cite trustworthy sources when needed.
• Use clear language, short paragraphs, bullet lists, and descriptive headings for scannability.
• Include examples, visuals, and data to increase value and shareability.
• Keep E‑E‑A‑T in mind: experience, expertise, authoritativeness, trustworthiness.

5. On‑page optimization (do these essentials)

• Title tag: include primary keyword, keep ~50–60 characters, make it compelling.
• Meta description: 120–160 chars, summarizes benefit and includes keyword + CTA.
• H1: one H1 that contains or strongly aligns with main keyword/intent.
• Subheads (H2/H3): use secondary keywords and improve structure.
• URL: short, readable, include main keyword.
• Images: descriptive filenames, optimized alt text, compressed for speed.
• Internal links: point to relevant pages using natural anchor text.
• External links: link to high-quality authoritative sources when appropriate.
• Use semantic/LSI terms naturally — search engines understand related concepts.

6. Technical & UX factors

• Mobile-first responsive design.
• Fast page speed (compress images, minimize scripts).
• Use structured data/schema (e.g., Article, FAQ, Product) to enable rich results.
• Ensure proper indexation (noindex for thin pages; canonical tags for duplicates).
• Accessible markup (alt text, headings order).

7. Add elements that increase SERP visibility

• FAQ sections that answer common questions (can be marked up with FAQ schema).
• How-to steps, lists, comparison tables, or quick summaries.
• Feature snippets: include concise answers or bullet lists near the top.

8. Promote and build authority

• Share on social channels, newsletters, and relevant communities.
• Outreach for backlinks to pages that genuinely add value.
• Use internal linking to surface the page from other high-authority pages on your site.

9. Measure, test, and iterate

• Track performance: impressions, clicks, CTR, average position, organic sessions, conversions.
• Use data to refine title/meta (A/B testing), content depth, and keyword targeting.
• Update content regularly to keep it fresh and accurate.

Quick checklist (before publishing)

• [ ] Target keyword and intent defined
• [ ] Compelling title tag + meta description
• [ ] H1 and logical subhead structure
• [ ] Primary and secondary keywords included naturally
• [ ] Images optimized with alt text and compressed
• [ ] Internal and external links added
• [ ] Mobile & speed checks passed
• [ ] Schema added where applicable
• [ ] Published with measurable CTA and analytics tracking

Example micro‑template

• Target keyword: “best ergonomic office chair”
• Title: Best Ergonomic Office Chairs 2025 — Top Picks & Buyer’s Guide
• Meta: Find the best ergonomic office chairs for posture & comfort. Compare features, price, and what to look for. Read our top picks.
• H1: Best Ergonomic Office Chairs (2025 Buyer’s Guide)
• Sections: Quick answer + Top picks + How we chose + Buying considerations + FAQ

If you want, I can:

• Create a content brief/template for a specific keyword or topic.
• Audit one of your existing pages and give prioritized recommendations.