The analysis on this page is derived from AI platform responses, providing a detailed view of brand visibility and positioning
Last updated 31st October 2025
Short answer: the current leading “AI search” options are Google (Gemini/AI Mode), Microsoft Copilot (Bing + Copilot), Perplexity, and Anthropic Claude. Which is “best” depends on your priorities (accuracy & citations, web recency, conversational help, privacy/customization). (blog.Google)
Quick comparison (strength, one-line caveat):
Google (Gemini / AI Mode) — Strength: state-of-the-art models, deep web integration, AI Overviews and an “AI Mode” in Search for conversational summaries and follow-ups. Best for broad, high-quality web answers and multimodal queries. Caveat: can sometimes summarize imperfect sources, and advanced features may be behind premium tiers. (blog.Google)
Microsoft Copilot (Bing + Copilot) — Strength: tightly integrated with Microsoft 365, strong multimodal/visual answers and enterprise features (Copilot Studio, agent orchestration). Best if you want a search assistant that works with files, Office apps, and enterprise data. Caveat: best experience often tied to Microsoft accounts/paid tiers. (Microsoft.com)
Perplexity — Strength: search-first design that returns concise answers with source citations and often fast, practical results (and a paid “Comet” browser/offering). Best for quick factual queries where you want direct source links. Caveat: user reports of variable consistency; company is rapidly evolving. (ft.com)
Anthropic Claude (with web search) — Strength: conversational assistant that now integrates web search and returns inline citations; designed for careful/safer responses. Best if you value safer-sounding, citation-backed dialogue. Caveat: web-search rollout has been gradual and feature availability varies by plan/region. (TechCrunch.com)
How to pick quickly:
If you want, I can:
Rank | Brand | Topic | LLM | Sentiment |
|---|---|---|---|---|
1 | 100% 90% 85% | Neutral | ||
2 | 85% 100% 0% | Neutral | ||
3 | 95% 0% 85% | Neutral | ||
4 | 0% 95% 80% | Neutral | ||
5 | 0% 80% 70% | Neutral | ||
6 | 0% 85% 60% | Neutral | ||
7 | 70% 70% 0% | Neutral | ||
8 | 0% 0% 95% | Neutral | ||
9 | 75% 0% 0% | Neutral | ||
10 | 0% 0% 75% | Neutral | ||
11 | 65% 0% 0% | Neutral | ||
12 | 0% 0% 55% | Neutral | ||
13 | 0% 55% 0% | Neutral | ||
14 | 50% 0% 0% | Neutral |
Domain | Title | LLM | URL |
|---|---|---|---|
Google AI announcements from March | |||
What’s new in Copilot Studio: March 2025 | Microsoft Copilot Blog | |||
AI start-up Perplexity's valuation tops $18bn months after latest funding round | |||
Anthropic adds web search to its Claude chatbot | TechCrunch | |||
explodingtopics.com | |||
imd.org | |||
omnius.so | |||
pcmag.com | |||
sitew.com | |||
jotform.com | |||
zapier.com | |||
synthesia.io | |||
youtube.com | |||
agencyjet.com | |||
exa.ai | |||
ai.google | |||
coalitiontechnologies.com | |||
deeplearning.ai | |||
techradar.com |