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best digital out-of-home advertising platforms in Belgium

Prompt

Last updated 12th September 2025

Domain count
glooh.co
50
blowup-media.be
42
bauermediaoutdoor.com
37
Citations count
21
9
3
9
Brands Discovered
22
12
10
5

Original answer

Here are the top digital out‑of‑home (DOOH) platforms and networks to consider in Belgium, grouped by type with a short note on when each is best:

Major Belgian DOOH networks (best for direct inventory, national reach, transit/retail):

  • JCDecaux Belgium — extensive digital estate across shopping centres, metros, retail entrances and Brussels Airport; strong retail and transit inventory. (jcdecaux-belux.com)
  • Clear Channel Belgium — large national footprint (street, stations) with a multi‑SSP programmatic gateway (LaunchPAD). Good for broad, high‑frequency campaigns. (clearchannel.be)
  • Bauer Media Outdoor (Adshel / Billboard Live / Station Live) — strong street and station DOOH coverage (1000+ screens), audience measurement and guaranteed audience solutions. Good for street/station dominance and measurement. (bauermediaoutdoor.com)

Programmatic supply / marketplaces & ad‑tech (best for programmatic buying, dynamic creative, data targeting):

  • VIOOH — premium global DOOH SSP/marketplace used to buy JCDecaux airport and other premium inventory programmatically. Good when you want programmatic access to premium airport/retail screens. (blog.viooh.com)
  • Place Exchange — programmatic OOH SSP that’s expanding access to Belgian inventory (partnered with Clear Channel and others). Good for integrating DOOH into DSP workflows. (placeexchange.com)
  • Vistar Media — programmatic DOOH platform used by local agencies and media owners for audience targeting in Belgium. Useful for audience‑driven pDOOH campaigns. (vistarmedia.com)
  • Hivestack / Perion (programmatic DOOH tech) — independent programmatic DOOH platform with global integrations; used to power programmatic buys and targeting. (future.hivestack.com)
  • Broadsign (DSP/SSP & supply tooling) — major digital signage/DOOH platform in Europe (acquisitions and DSP integrations), useful where you need publisher tech and programmatic connectivity. (broadsign.com)

How to choose (short guidance)

  • If you need nationwide, high‑reach street/station coverage → prioritize Clear Channel or Bauer Media Outdoor. (clearchannel.be)
  • If you need premium transit/airport or retail screens → JCDecaux (Brussels Airport, malls, Carrefour/Delhaize installs). (blog.viooh.com)
  • If you want programmatic buying, audience targeting, or real‑time dynamic creative → buy via VIOOH, Place Exchange, Vistar, Hivestack or Broadsign through your DSP (The Trade Desk / DV360 / MediaMath etc.). (blog.viooh.com)

Practical next steps

  1. Define objective (brand reach, footfall lift, retail conversions, or data‑driven targeting).
  2. Pick 1–2 networks that match the environments you need (e.g., JCDecaux for airport/retail; Clear Channel/Bauer for street/stations). (blog.viooh.com)
  3. If you want programmatic/dynamic creative, request inventory access via Place Exchange, VIOOH, Vistar or Hivestack and integrate with your DSP. (placeexchange.com)
  4. Ask each provider for audience measurement, proof points (CIM/Pulse studies), and available data triggers (weather, time, store stock, mobile audience). (bauermediaoutdoor.com)

If you want, I can:

  • draft a short RFP/email template to send to network sales teams, or
  • compare 2–3 selected providers (inventory, CPMs, targeting options, reporting) if you tell me your campaign goals and budget.

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Rank
Brand
Topic
LLM
Sentiment
1
🥇

Clear Channel

82%
95%
75%
75%
Neutral
2
🥈

JCDecaux

60%
100%
80%
0%
Neutral
3
🥉

Bauer Media Outdoor

60%
90%
90%
0%
Neutral
4

Glooh

60%
0%
100%
80%
Neutral
5

blowUP media

32%
0%
0%
95%
Neutral
6

Clear Channel Belgium

32%
0%
95%
0%
Neutral
7

Ströer

30%
0%
0%
90%
Neutral
8

VIOOH

28%
85%
0%
0%
Neutral
9

Giant Posters

28%
0%
0%
85%
Neutral
10

Place Exchange

27%
80%
0%
0%
Neutral
11

Vistar Media

25%
75%
0%
0%
Neutral
12

Hivestack

23%
70%
0%
0%
Neutral
13

JCDecaux Belux

23%
0%
0%
70%
Neutral
14

One Day Agency

22%
0%
0%
65%
Neutral
15

Perion

20%
60%
0%
0%
Neutral
16

Adshel Live

20%
0%
0%
60%
Neutral
17

Broadsign

18%
55%
0%
0%
Neutral
18

Sportpaleis

18%
0%
0%
55%
Neutral
19

The Trade Desk

17%
50%
0%
0%
Neutral
20

Trixxo Arena

17%
0%
0%
50%
Neutral
21

DV360

15%
45%
0%
0%
Neutral
22

MediaMath

15%
45%
0%
0%
Neutral
Domain
Title
LLM
URL
JCDecaux Belgium launches its programmatic DOOH offer at Brussels Airport | JCDecaux Belux
Openai
Clear Channel strengthens its programmatic DOOH offering with the integration of Vistar Media's SSP | Clear Channel
Openai
Outdoor advertising | Bauer Media Outdoor
Openai
VIOOH and JCDecaux Belgium launches its programmatic DOOH offer at Brussels Airport
Openai
News & Events | Place Exchange | Real Programmatic OOH
Openai
Walibi Belgium Adopts Audience Targeting in OOH Advertising
Openai
Homepage | Hivestack
Openai
Broadsign Acquires Netherlands-based DOOH DSP OutMoove
Openai
Bauer Media Outdoor in 2025: responsibility, digitalisation, data, mobility and creativity. | Bauer Media Outdoor
Openai
blowup-media.be
Gemini
glooh.co
Gemini
oneday.agency
Gemini
statista.com
Perplexity
best-of-ooh.be
Perplexity
clearchannel.be
Perplexity
bauermediaoutdoor.com
Perplexity
vistarmedia.com
Perplexity
credenceresearch.com
Perplexity
placeexchange.com
Perplexity
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