Here’s a concise guide to self‑service digital out‑of‑home (DOOH) advertising platforms — what they are, how they differ, and the leading options you can try.

What “self‑service DOOH” means

• Platforms that let advertisers plan, target, buy and (often) upload creative and launch DOOH campaigns without long manual RFPs or agency intermediation. They include direct self‑serve marketplaces for digital billboards, programmatic DSPs that buy DOOH inventory, and SSPs/marketplaces that let buyers transact programmatically. (adquick.com)

Notable self‑service DOOH platforms (quick one‑line summaries)

• Adomni — consumer‑facing self‑serve programmatic DOOH platform with an online booking flow and AI tools for fast campaign setup. (adomni.com)
• AdQuick (AdQuick Go) — map‑based, instant book self‑serve OOH (billboards + DOOH) for local and distributed teams; supports creative proofing and payments in‑platform. (adquick.com)
• Blip — pay‑per‑play, self‑serve digital billboard marketplace aimed at small businesses (choose locations, set budget, upload creative). (blipbillboards.com)
• Vistar Media — programmatic DOOH marketplace and tools (offers self‑service capabilities; integrated programmatic features and dynamic creative). Note: Vistar was announced for acquisition by T‑Mobile (Jan 13, 2025). (vistarmedia.com)
• Broadsign — global OOH platform used by media owners and buyers for programmatic and curated inventory; powers large networks and has direct booking/programmatic integrations. (broadsign.com)
• VIOOH — premium programmatic DOOH supply platform (SSP) that exposes inventory to buyers and connects to many DSPs globally. (viooh.com)
• Hivestack — programmatic DOOH stack / SSP with global partnerships and DSP integrations for automated buys. (hivestack.com)
• Place Exchange — programmatic OOH SSP that integrates with DSPs and publishers to make DOOH inventory available programmatically. (placeexchange.com)
• StackAdapt & The Trade Desk (DSPs) — major self‑serve DSPs that now offer DOOH buying via integrations/partnerships with DOOH SSPs and supply partners (useful if you want omnichannel programmatic buys including DOOH). (businesswire.com)

Types of self‑service flows you’ll encounter

• Direct self‑serve marketplaces: pick specific locations, book slots, upload creative, pay by card (e.g., Blip, AdQuick Go). (blipbillboards.com)
• Programmatic self‑serve (DSP + SSP): set audience/targeting, bid programmatically across many screens in real time (Adomni, StackAdapt + Place Exchange, Broadsign/VIOOH integrations). (adomni.com)
• Hybrid/managed options: platforms that offer both self‑serve and managed services (Adomni, AdQuick, others). (adomni.com)

Key features to look for

• Inventory coverage: national vs local networks, transit/retail/place‑based screens, premium billboards. (adquick.com)
• Booking model & minimums: pay‑per‑play vs CPM vs minimum spend and billing options (credit card vs invoicing). (blipbillboards.com)
• Targeting & data: geo‑targeting, dayparting, audience/behavioral targeting, retargeting integrations. (thetradedesk.com)
• Dynamic creative & real‑time triggers: weather, time, store inventory, live data feeds for more relevant creative. (vistarmedia.com)
• Measurement & attribution: reporting dashboards, impression counts, foot‑traffic/store‑visit measurement and omnichannel attribution integrations. (thetradedesk.com)

Typical pricing models

• Pay‑per‑play (per display), CPM, or fixed rental for a run; programmatic buys often use bidding/auction models. Expect variability by location and time. (blipbillboards.com)

Practical tips for choosing and launching

• Start with goals: brand awareness vs store visits vs event promotion — that determines inventory and measurement needs.
• Map coverage first: verify the actual screens in your target DMAs and impressions available. (adquick.com)
• Test small: run a short flight on a few high‑relevance screens to validate creative and tracking before scaling.
• Ask about reporting granularity, privacy/compliance, and what measurement partners they support (location analytics, panel studies, pixel/omnichannel ties). (thetradedesk.com)

Next steps (actionable)

1. Pick 2–3 platforms above that match your scale (local: Blip/AdQuick; regional/national or programmatic: Adomni, Broadsign, VIOOH/Hivestack). (blipbillboards.com)
2. Create accounts or request demos; check real‑time inventory maps and minimums. (adquick.com)
3. Run a short test campaign (1–2 weeks), measure impressions and any offline lift (store visits, search lift), then optimize. (thetradedesk.com)

If you want, I can:

• Narrow these to platforms best for a specific city, budget or use case (local shop vs national brand).
• Draft a 2‑week test plan (targeting, creative specs, KPIs) for one platform you pick.

(References used above: Adomni, AdQuick/AdQuick Go, Blip, Vistar Media, Broadsign, VIOOH, Hivestack, Place Exchange, StackAdapt, The Trade Desk.) (adomni.com)