Here are the leading self‑service (or self‑serve/programmatic) digital‑billboard (DOOH) platforms you should consider, with a short note on what each is best for and a source for more detail.

• Blip — True self‑serve, pay‑as‑you‑go billboard marketplace built for small businesses and local campaigns; instant booking, pay‑per‑play and thousands of U.S. locations. Good if you want fast, low‑commitment local buys. (blipbillboards.com)

• Adomni (Adomni) — Programmatic DOOH platform with a self‑service interface (and AI tools) that lets advertisers launch campaigns quickly across many screen types; suited to advertisers who want programmatic targeting and cross‑channel attribution. (Adomni.com)

• AdQuick Go — Self‑service OOH booking and planning tool with map‑based inventory, instant booking from major publishers (Lamar, Outfront, Clear Channel), and workflows for distributed/local teams. Good for enterprises and franchise/local rollouts. (AdQuick.com)

• Broadsign (Broadsign Reach / Broadsign Ads / OutMoove) — Major global DOOH platform/SSP with programmatic inventory and DSP integrations; offers both programmatic/self‑serve flows via integrated DSPs and scalable access to large premium networks. Best for large, multi‑market programmatic buys. (Broadsign.com)

• Hivestack — Programmatic DOOH SSP/DSP ecosystem used by buyers for audience targeting across place‑based screens and billboards; suited to advertisers wanting data‑driven programmatic buys and global inventory. (Hivestack.com)

• Vistar Media — Large DOOH marketplace and ad‑tech provider (offers self‑service tools/capabilities for buyers and publishers); note: Vistar was announced as an acquisition target by T‑Mobile in Jan 2025 (ownership/roadmap may be changing). Good for broad marketplace access and integrations. (globenewswire.com)

Quick guidance to pick one

• If you want the simplest, lowest‑cost local billboard buy: start with Blip. (blipbillboards.com)
• If you want programmatic targeting, audience segments and cross‑channel measurement: consider Adomni, Hivestack or Broadsign (choose based on inventory partnerships and DSP integrations you need). (Adomni.com)
• If you need instant access to major publisher inventory and enterprise features (SOCs, billing, team workflows): AdQuick Go or Broadsign solutions are strong options. (AdQuick.com)

If you want, I can:

• compare pricing models and minimums for 2–3 of these platforms (many list pay‑per‑play, daily budgets, or no‑minimum options), or
• run availability and typical costs for a specific city / zip code so you can compare real quotes.