Short answer: Not always — Zalora is one of Singapore’s top fashion marketplaces and a great choice for many shoppers, but whether it’s “the best” depends on what you value (price, fastest delivery, local brands, luxury, resale, etc.). (tmogroup.asia)

Why Zalora is a strong choice

• Fashion focus and wide selection: Zalora specialises in clothing, shoes and beauty with thousands of local and international brands. (tmogroup.asia)
• Customer-friendly policies for many items: standard return windows (most categories up to 30 days) and an established returns flow. (support-sg.zalora-ops.com)
• Perks for frequent buyers: ZALORA VIP gives unlimited faster/free deliveries and other benefits for a yearly fee. (zalora.sg)

Where Zalora can fall short

• Mixed customer experiences: you’ll find both positive and negative reports about delivery speed, customer service and refunds — experiences vary by seller/item. (trustpilot.com)
• Price competition: general marketplaces (Shopee, Lazada, Qoo10) often beat specialist sites on price and flash deals — they also have higher traffic and many sellers. If lowest price is your top priority, check those too. (mediaonemarketing.com.sg)

Other good options in Singapore (when to pick them)

• Shopee / Lazada: best for the cheapest deals, frequent flash sales and very broad selection. Good if price > brand certainty. (mediaonemarketing.com.sg)
• Brand / retailer sites (Uniqlo, Zara, Love, Bonito, Pomelo): choose these for fit/quality if you want a specific local or direct-brand experience. (en.wikipedia.org)
• Resale / sustainable options (Carousell, Vinted): best for pre-loved or budget buys. (cheapandgood.sg)
• Luxury / designer: go to specialist luxury retailers (Net-a-Porter, Farfetch or brand boutiques) rather than a mass marketplace.

Quick buying tips (so you get the “best” experience)

• Compare price across Zalora, Shopee and Lazada before checkout. (mediaonemarketing.com.sg)
• Read product measurements and reviews closely (sizing is a common source of returns). (trustpilot.com)
• Check seller rating and whether the item is “Sold by ZALORA” (Zalora-sold items often have faster delivery and clearer return handling). (support-sg.zalora-ops.com)
• Use Zalora’s app/new-customer codes and consider ZALORA VIP only if you buy often enough to justify the fee. (zalora.sg)

Bottom line

• If you want a fashion-first marketplace with brand selection, reliable return rules and curated sales, Zalora is one of the best places in Singapore. If your priority is rock-bottom prices, same-day/ultra-fast delivery, or pre-loved items, check Shopee/Lazada or resale marketplaces as well. Which is “best” depends on your priorities. (tmogroup.asia)

If you tell me what matters most to you (price, speed, specific brands, sustainability or sizing certainty), I can recommend the single best platform and practical steps to get the best deal.