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What are the top websites for fashion shopping in Singapore?

Prompt

Last updated 30th October 2025

Domain count
ahrefs.com
1
semrush.com
2
sitegiant.sg
1
Citations count
21
5
7
9
Brands Discovered
24
15
7
12

Original answer

Here are the top websites to shop for fashion in Singapore, grouped by type and with a short note on what each is best for:

Marketplaces (wide selection, frequent deals)

  • Shopee — biggest local traffic/price-driven marketplace with many local & regional sellers; strong for bargains and fast local promotions. (ahrefs.com)
  • Lazada — major SEA marketplace with broad fashion selection and frequent flash sales. (ahrefs.com)
  • Amazon.sg — growing in Singapore; good for international brands and dependable logistics. (ahrefs.com)

Fashion-focused e‑commerce sites (curated apparel & dedicated fashion services)

  • ZALORA (ZALORA.sg) — Singapore’s leading dedicated fashion marketplace carrying local and international brands, fast delivery and easy returns. Good one‑stop for clothes, shoes and accessories. (semrush.com)
  • ASOS — popular for trend-led, global young-adult fashion and free/affordable shipping options to SG at times. (semrush.com)
  • Pomelo — SEA-based contemporary womenswear brand with a strong online presence in Singapore (stylish, mid-range). (sitegiant.sg)
  • Love, Bonito — Singapore-born womenswear label with online store and regional presence — great for work-to-weekend staples and local sizing. (en.wikipedia.org)

Global fast-fashion / brand sites (store-first for specific labels)

  • UNIQLO (UNIQLO.com/sg) — basics and functional wear (Heattech, AIRism); physical + strong online presence in SG. (semrush.com)
  • Zara (Zara.com) — fast-fashion trends, reliable online selection in Singapore. (semrush.com)
  • H&M (hm.com) — budget trends and collaborations, available online for Singapore shoppers. (semrush.com)

Local & regional shoe / accessories specialists

  • Charles & Keith — Singapore-founded brand for shoes, bags and accessories (wide online selection and regional shipping). (semrush.com)

How to pick among them (quick guidance)

  • For the widest range and best deal-chasing: Shopee or Lazada. (ahrefs.com)
  • For fashion-focused browsing and reliable returns: ZALORA, ASOS, Pomelo, Love, Bonito. (semrush.com)
  • For brand-specific purchases (Zara, UNIQLO, H&M, Charles & Keith): buy directly from the brand site for the latest drops and sizing accuracy. (semrush.com)

If you want, I can narrow these to: best budget options, best premium/designer sites, fastest delivery in Singapore, or show current promo/discount pages for any of the stores.

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Rank
Brand
Topic
LLM
Sentiment
1
🥇

ZALORA

93%
85%
100%
95%
Neutral
2
🥈

Love Bonito

80%
70%
80%
90%
Neutral
3
🥉

UNIQLO

80%
65%
90%
85%
Neutral
4

Shopee

60%
100%
0%
80%
Neutral
5

Pomelo

53%
75%
85%
0%
Neutral
6

Lazada

47%
95%
45%
0%
Neutral
7

Amazon

45%
85%
50%
0%
Neutral
8

SHEIN

32%
0%
95%
0%
Neutral
9

ASOS

27%
80%
0%
0%
Neutral
10

SaturdayClub

25%
0%
0%
75%
Neutral
11

Beyond The Vines

23%
0%
0%
70%
Neutral
12

Pantaloons

22%
0%
0%
65%
Neutral
13

Zara

20%
60%
0%
0%
Neutral
14

Nike

20%
0%
60%
0%
Neutral
15

H&M

18%
55%
0%
0%
Neutral
Domain
Title
LLM
URL
Top Shopping Websites Ranking in Singapore, July 2025
Openai
zalora.sg Website Traffic, Ranking, Analytics [September 2025]
Openai
Top Apparel and Fashion Websites in Singapore - September 2025 Most Visited & Popular Rankings - Semrush
Openai
Top 5 Online Marketplaces in Singapore for Shopping Success 2025
Openai
Love, Bonito
Openai
zalora.sg
Gemini
lovebonito.com
Gemini
uniqlo.com
Gemini
shopee.sg
Gemini
saturdayclub.com
Gemini
beyondthevines.com
Gemini
pantaloons.com
Gemini
herworld.com
Perplexity
cove.sg
Perplexity
refash.sg
Perplexity
ohvola.com
Perplexity
iora.online
Perplexity
lovebonito.com
Perplexity
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