Short answer: it depends on what you want — for on-trend designer modestwear buy from Malaysian labels (Naelofar, dUCk) and mall boutiques in KL; for traditional fabrics and custom baju kurung go to Jakel or Jalan Masjid India; for convenience and variety use Zalora / Shopee / Lazada online. (naelofar.com)

More detail and quick picks

• Designer / fashion-forward modestwear (ready-to-wear, scarves, accessories): Naelofar and dUCk are two of Malaysia’s most popular home-grown modest labels with official stores and mall counters in Kuala Lumpur. Good if you want modern, branded pieces. (naelofar.com)

• Traditional fabrics & tailor-made outfits (baju kurung, songket, kain): Jakel is Malaysia’s largest textile retailer (many branches and an online shop) — excellent for songket, satin, printed silks and ready-to-wear baju kurung. For bargain fabric-hunting and street stalls, Jalan Masjid India / Jalan Tuanku Abdul Rahman is the historic textile bazaar in KL. (jakel.my)

• Malls and neighbourhood boutiques (one-stop shopping): Bangsar (independent Muslimah boutiques), Pavilion KL, Mid Valley Megamall, One Utama and Isetan/SOGO carry a wide range from mid-range brands to luxury modest pieces and are easy if you prefer trying on in-store. (Many local modest labels have counters in these malls.) (afuncouple.com)

• Online marketplaces (best for selection, deals, and delivery across Malaysia): ZALORA (dedicated Muslimah/modestwear sections and holiday pop-ups), Shopee, Lazada and TikTok Shop host both official brands and many small hijab/baju sellers — great for price-comparison and fast shopping. Watch seller ratings, return policies and fabric photos. (zalora.com.my)

Quick shopping tips

• If you want custom/bridal or exact traditional fabrics, go in-person (Jakel or Jalan Masjid India) so you can feel the fabric and negotiate. (jakel.my)
• For branded modestwear, check official stores or the brand’s authorised marketplace listings to avoid fakes (Naelofar/dUCk official sites and counters). (naelofar.com)
• Big Raya / Ramadan sales (Zaloraya, mall promotions) are when stock and discounts peak — plan around those if you need many pieces. (hype.my)

If you tell me which city (Kuala Lumpur, Penang, Johor, etc.) or whether you want budget, mid-range or designer pieces, I can give a short curated list of specific shops/addresses and online store links.