Short answer: there isn’t one single “best” — but for most Filipino shoppers looking specifically for fashion, Zalora is the top dedicated fashion retailer, while Shopee and Lazada are the biggest general marketplaces for fashion deals. Which is best for you depends on what you value (price, selection, brands, returns, speed). (cube.asia)

How to choose (quick guide)

• If you want a fashion-first, curated store with brand assortments and easier size/return policies: Zalora. (Good for mid‑range and branded items.) (cube.asia)
• If you want the widest selection and lowest prices / frequent flash sales: Shopee (largest fashion GMV and huge deal activity). Great for bargains, influencers, live selling. (ecommercedb.com)
• If you want reliable logistics, frequent brand flagships and quick delivery options: Lazada (strong logistics network, LazMall brand stores). (tmogroup.asia)
• If you prioritize very cheap, trend-driven fast fashion: SHEIN and similar cross‑border fast‑fashion apps — cheap but expect variable quality and longer returns/shipping times. (Check seller ratings.) (tmogroup.asia)

Practical tips before buying

• Compare price + shipping + return policy across platforms.
• Check seller ratings, product photos and user reviews.
• Watch for sizing charts (many returns come from fit issues).
• Use platform promos (free‑shipping thresholds, app‑only vouchers) to save.
• Preferred payment methods in the Philippines: COD, GCash/PayMaya, and card — make sure the store supports your payment choice. (tmogroup.asia)

If you tell me which matters most to you (best brands, cheapest, fastest delivery, returns/sizing confidence, or sustainable/ethical fashion), I can recommend the single best option and a few specific stores/shops on that platform.