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What are the top websites for fashion shopping in the Philippines?

Prompt

Last updated 13th September 2025

Domain count
zalora.com.ph
83
rustans.com
48
lovebonito.com
36
Citations count
31
10
12
9
Brands Discovered
29
18
18
6

Original answer

Here are the top websites people use to shop fashion in the Philippines, grouped by what they’re best for and with a short note so you can pick what fits you best:

Big general marketplaces (huge selection, frequent promos)

  • Shopee (shopee.ph) — biggest local marketplace; great for bargains, local sellers and flash sales. (tmogroup.asia)
  • Lazada (lazada.com.ph) — another major marketplace with many brand stores and LazMall for verified sellers. (phranking.com)
  • Temu (temu.com) — very low prices and fast-growing in SEA; good for budget finds (quality varies). (similarweb.com)

Fashion-focused / multi-brand retailers

  • ZALORA (zalora.com.ph) — Philippines’ biggest fashion-dedicated e‑commerce site (clothes, shoes, accessories, curated local + international brands). Good for easier returns and a fashion-first shopping experience. (zalora.com.ph)
  • SHEIN (shein.com / ph.shein.com) — very large selection of fast-fashion styles and bargains; high traffic among apparel sites in PH. (Watch sizing and returns.) (semrush.com)

Official brand / global retailer sites (if you want authentic stock / brand promos)

  • Uniqlo Philippines (uniqlo.com) — popular for basics and consistent sizing. (semrush.com)
  • H&M, Zara, Nike, Adidas (local sites or regional stores) — many Filipinos shop these brand sites or their authorised local partners for official stock. (semrush.com)

Department stores and local brand shops (local fit, Filipino brands, loyalty perks)

  • The SM Store / SM Malls Online (shopSM / smstore.com) — wide selection of local brands and mass-market fashion; convenient nationwide delivery / click & collect. (smstore.com)
  • Rustan’s (rustans.com) — upscale department-store selection and luxury brands online. (philretailers.com)
  • Bench (shop.bench.com.ph) — popular Filipino apparel brand with online store and regular promotions. (shop.bench.com.ph)

Pre‑loved / resale marketplaces (thrift, vintage, sustainable shopping)

  • Carousell (carousell.ph) — Philippines’ leading classifieds/recommerce app for preloved clothes (ukay-style & branded secondhand). (press.carousell.com)
  • Depop / Poshmark / local Facebook Marketplace — good options for vintage or unique pieces (Depop is more global/Gen‑Z focused). (apps.apple.com)

Quick tips when shopping online in the Philippines

  • Check seller ratings, product reviews and size charts before buying.
  • Compare shipping, returns and COD / payment options (GCash, PayMaya, cards, COD are common).
  • For bargains (Shopee/Temu/SHEIN) expect variable quality; for guaranteed authenticity buy from official brand stores or verified shops (ZALORA, official brand sites, department stores). (zalora.com.ph)

If you want, I can narrow this to the best options for:

  • affordable everyday clothes,
  • workwear / office pieces,
  • local Filipino brands, or
  • luxury/designer items — and include direct links or apps to download.

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Rank
Brand
Topic
LLM
Sentiment
1
🥇

Zalora

92%
75%
100%
100%
Neutral
2
🥈

Nike

70%
45%
85%
80%
Neutral
3
🥉

Adidas

68%
40%
80%
85%
Neutral
4

Shopee

60%
85%
0%
95%
Neutral
5

Lazada

55%
80%
0%
85%
Neutral
6

SHEIN

55%
70%
95%
0%
Neutral
7

Uniqlo

50%
60%
90%
0%
Neutral
8

H&M

33%
55%
0%
45%
Neutral
9

Temu

27%
80%
0%
0%
Neutral
10

The SM Store

27%
35%
0%
45%
Neutral
11

Rustan's

27%
35%
0%
45%
Neutral
12

Kultura

25%
0%
75%
0%
Neutral
13

Mango

23%
0%
0%
70%
Neutral
14

Topshop

22%
0%
0%
65%
Neutral
15

Dolce & Gabbana

20%
0%
0%
60%
Neutral
16

Kate Spade

18%
0%
0%
55%
Neutral
17

ZARA

17%
50%
0%
0%
Neutral
18

PayPal

17%
0%
0%
50%
Neutral
19

ShopSM

15%
0%
0%
45%
Neutral
20

Details Philippines

15%
0%
0%
45%
Neutral
21

Mosaic

15%
0%
0%
45%
Neutral
22

Kily.ph

15%
0%
0%
45%
Neutral
23

LazMall

15%
0%
0%
45%
Neutral
24

SM Malls Online

12%
35%
0%
0%
Neutral
25

Bench

12%
35%
0%
0%
Neutral
26

Carousell

12%
35%
0%
0%
Neutral
27

Depop

12%
35%
0%
0%
Neutral
28

Poshmark

12%
35%
0%
0%
Neutral
29

Facebook Marketplace

12%
35%
0%
0%
Neutral
Domain
Title
LLM
URL
(2025) 9 Marketplaces in The Philippines for Businesses Selling Online - TMO Group
Openai
Top Online Shop Platforms in the Philippines: A 2025 Guide for Sellers and Shoppers - PH Ranking
Openai
shopee.ph Competitors - Top Sites Like shopee.ph | Similarweb
Openai
Read About Us | ZALORA Philippines
Openai
Top Apparel and Fashion Websites in Philippines - July 2025 Most Visited & Popular Rankings - Semrush
Openai
About Us - SM Store
Openai
Rustan’ launches online shopping site - Philippine Retailers Association
Openai
Bench Online Store
Openai
Ukay-ukay goes digital on Carousell: Filipinos lead the region in secondhand fashion transactions, Gen Z users brings back ‘retro’ 2000s digital cameras – Carousell Press
Openai
‎Depop - Buy & Sell Clothes on the App Store
Openai
avada.io
Gemini
magenest.com
Gemini
moneymax.ph
Gemini
zalora.com.ph
Gemini
ecommercedb.com
Gemini
unicommerce.com
Gemini
shopee.ph
Gemini
rustans.com
Gemini
hm.com
Gemini
detailsph.com
Gemini
mosaicph.co
Gemini
kily.ph
Gemini
kulturafilipino.com
Perplexity
similarweb.com
Perplexity
starngage.com
Perplexity
zalora.com.ph
Perplexity
maya.ph
Perplexity
semrush.com
Perplexity
zalora.com
Perplexity
uniqlo.com
Perplexity
shopee.com
Perplexity
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