Short answer — for most men in the Philippines I’d start with Zalora (best all‑around fashion marketplace), then use Shopee or Lazada for bargains and variety, Uniqlo PH for wardrobe essentials, and local-brand sites like Penshoppe/Bench when you want Filipino high‑street styles. (Zalora.com.ph)

Why each is useful (quick guide)

• Zalora — Best single destination for men’s fashion: wide selection of local and international brands, focused on apparel/shoes/accessories and handy policies (returns, promos). Great if you want fashion-specific browsing and brand curation. (Zalora.com.ph)
• Shopee / Lazada — Best for deals, fast promos and huge variety (marketplace sellers + brand stores). Use these when hunting discounts, the latest drops, or hard-to-find items at lower prices. Shopee explicitly runs “for men” campaigns and big sales. (benteuno.com)
• Uniqlo Philippines — Best for high‑quality basics (tees, pants, outerwear). If you want reliable everyday wardrobe staples and consistent sizing/technology (Dry, HeatTech), shop Uniqlo’s PH site/app. (peopleasia.ph)
• Penshoppe / Bench (local brands) — Best for Filipino high‑street style and affordable trendy pieces; they have their own online stores and are also carried on the big marketplaces. Good for casualwear that fits local tastes. (Penshoppe.com)
• Specialty/search engines (e.g., Fashiola) — Good if you want to compare items across stores and discover niche labels. (Fashiola.ph)

How to pick the “best” for you

• If you want curated fashion, easy returns and brand depth: start with Zalora. (Zalora.com.ph)
• If you want lowest prices, frequent flash sales or many seller options: check Shopee/Lazada. (benteuno.com)
• If you want dependable basics: buy from Uniqlo PH. (peopleasia.ph)
• If you prefer Filipino brands and trends: browse Penshoppe/Bench directly or on Zalora. (Penshoppe.com)

If you want, I can:

• Suggest the best one specifically for your budget and style (smart-casual, streetwear, formal), or
• Pull current promos/discounts on any of these sites right now.