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Which fashion app is the most popular in Australia?

Prompt

Last updated 13th September 2025

Domain count
theiconic.com.au
69
elle.com.au
43
princesspolly.com.au
37
Citations count
17
2
6
9
Brands Discovered
14
6
7
6

Original answer

Short answer: SHEIN. Sensor Tower and Statista data for 2024–early 2025 show SHEIN as the most-downloaded / most-used fashion shopping app in Australia, with substantially higher downloads and weekly active users than other apparel apps. (sensortower.com)

Context: Australian research and news reporting also note Shein’s strong Australian customer base (millions of shoppers), while local players like THE ICONIC rank as the leading Australian-owned fashion app behind the big global fast‑fashion platforms. (couriermail.com.au)

If you want a specific metric (downloads, monthly active users, revenue, or a ranked list for iOS vs Android), tell me which one and I’ll pull the latest figures.

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Rank
Brand
Topic
LLM
Sentiment
1
🥇

SHEIN

92%
100%
100%
75%
Neutral
2
🥈

THE ICONIC

88%
70%
95%
100%
Neutral
3
🥉

Temu

47%
0%
60%
80%
Neutral
4

Sensor Tower

27%
80%
0%
0%
Neutral
5

Nike

27%
0%
80%
0%
Neutral
6

Statista

25%
75%
0%
0%
Neutral
7

Cotton On

25%
0%
75%
0%
Neutral
8

Shopstyle

23%
0%
0%
70%
Neutral
9

Adidas

23%
0%
70%
0%
Neutral
10

Courier Mail

22%
65%
0%
0%
Neutral
11

Stashd

22%
0%
0%
65%
Neutral
12

OpenAI

20%
60%
0%
0%
Neutral
13

Yordrobe

20%
0%
0%
60%
Neutral
14

eBay

18%
0%
0%
55%
Neutral
Domain
Title
LLM
URL
Top 5 Apparel Apps on Unified Platform in Australia: Q1 2025
Openai
Shopping shock: The retailers Aussies are abandoning for overseas giants
Openai
agelessradianceclub.com
Gemini
apple.com
Gemini
42matters.com
Gemini
similarweb.com
Gemini
ecdb.com
Gemini
yordrobe.com.au
Gemini
sensortower.com
Perplexity
wordpress.com
Perplexity
simicart.com
Perplexity
elle.com.au
Perplexity
transdirect.com.au
Perplexity
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