Which fashion app is the most popular in Australia?

Prompt

Last updated 26th October 2025

Domain count

statista.com

sensortower.com

ragtrader.com.au

Citations count

Brands Discovered

Original answer

Short answer: SHEIN (the SHEIN shopping app) — it’s been the most-downloaded / most-used fashion shopping app in Australia in recent quarters. (Statista.com)

Notes and caveats:

“Most popular” can mean different things (most downloads, most active users, highest revenue, or most web traffic). By downloads and active-user metrics used in industry app reports, SHEIN leads in Australia (2024–early 2025). (sensortower.com)
Other major players in Australia’s fashion app market are THE ICONIC, Nike, Cotton On and global brands (H&M, Uniqlo); some rank higher on local revenue or web traffic even when SHEIN leads on downloads. (Ragtrader.com.au)

If you’d like, I can:

show latest download or active‑user numbers for the top 5 apps in Australia (with sources), or
compare by revenue, monthly active users, or web traffic — which metric do you want?

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Discovered brands

Rank	Brand	Topic	LLM	Sentiment
1	🥇 THE ICONIC	88%	65% 100% 100%	Neutral
2	🥈 SHEIN	85%	100% 75% 80%	Neutral
3	🥉 ShopStyle Australia	52%	0% 80% 75%	Neutral
4	Temu	43%	0% 70% 60%	Neutral
5	Depop	33%	0% 35% 65%	Neutral
6	Statista	27%	80% 0% 0%	Neutral
7	Sensor Tower	25%	75% 0% 0%	Neutral
8	eBay Australia	25%	0% 75% 0%	Neutral
9	Ragtrader	23%	70% 0% 0%	Neutral
10	Stashd	23%	0% 0% 70%	Neutral
11	Amazon	22%	0% 65% 0%	Neutral
12	Nike	20%	60% 0% 0%	Neutral
13	ASOS	20%	0% 60% 0%	Neutral
14	Cotton On	18%	55% 0% 0%	Neutral
15	H&M	17%	50% 0% 0%	Neutral

Citations

Count : 15

Domain	Title	LLM	URL
statista.com	Australia: most downloaded fashion and beauty shopping apps 2024\| Statista	Openai	https://www.statista.com/statistics/1609125/australia-most-downloaded-fashion-and-beauty-shopping-apps/
sensortower.com	Top 5 Apparel Apps on Android in Australia, Q4 2024	Openai	https://sensortower.com/blog/2024-q4-android-top-5-apparel-units-au-64767e9ae1714cfff19fd682
ragtrader.com.au	The Iconic reclaims second place in top fashion websites - Ragtrader	Openai	https://www.ragtrader.com.au/news/the-iconic-reclaims-second-place-in-top-fashion-websites
agelessradianceclub.com	agelessradianceclub.com	Gemini	https://agelessradianceclub.com/best-australian-fashion-shopping-apps/
apps.apple.com	apple.com	Gemini	https://apps.apple.com/au/app/the-iconic-fashion-shopping/id686483021
icoverlover.wordpress.com	wordpress.com	Gemini	https://icoverlover.wordpress.com/2022/03/17/best-australian-fashion-shopping-apps/
play.google.com	google.com	Gemini	https://play.google.com/store/apps/details?id=com.theiconic.android
elle.com.au	elle.com.au	Gemini	https://www.elle.com.au/fashion/best-free-fashion-apps-australia/
reluv.com.au	reluv.com.au	Gemini	https://reluv.com.au/blogs/blog/where-to-buy-and-sell-second-hand-clothes-in-australia-in-2024
42matters.com	42matters.com	Gemini	https://42matters.com/most-popular-shopping-apps-australia
justluxe.com	justluxe.com	Perplexity	https://www.justluxe.com/community/7-must-have-fashion-apps-in-2025-to-upgrade-your-wardrobe_a_1982135.php
similarweb.com	similarweb.com	Perplexity	https://www.similarweb.com/top-apps/google/australia/shopping/
simicart.com	simicart.com	Perplexity	https://simicart.com/blog/clothing-apps-like-shein/
shopfront.app	shopfront.app	Perplexity	https://shopfront.app/blog/10-must-have-apps-for-aussie-fashion-resellers-2025-edition
threadicated.com.au	threadicated.com.au	Perplexity	https://www.threadicated.com.au/blogs/style-journal/women-love-tech-top-10-fashion-apps-and-websites

Which fashion app is the most popular in Australia?

Original answer

OpenAiWord countWords135

PerplexityWord countWords234

GeminiWord countWords174

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Discovered brands

Citations

Count : 15