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What are the top websites for fashion shopping in Australia?

Prompt

Last updated 26th October 2025

Domain count
en.wikipedia.org
2
ecommerce.com.au
1
who.com.au
1
Citations count
30
8
13
9
Brands Discovered
16
1
0
16

Original answer

Here are the top fashion-shopping websites in Australia (what they’re best for). I’ve included a mix of national marketplaces, fast-fashion, mid‑range and luxury sites so you can pick by price, brands and shipping.

  • THE ICONIC — Australia’s biggest dedicated online fashion destination: huge range (local + international brands), fast delivery/returns and strong activewear, streetwear and contemporary labels. (en.wikipedia.org)
  • Myer — major department-store site with wide brand selection across womenswear, menswear, shoes and beauty; good for mid-to-upscale purchases and frequent sales. (en.wikipedia.org)
  • David Jones — department-store retailer known for premium and designer labels, beauty and formalwear; strong in luxury and occasion dressing. (ecommerce.com.au)
  • ASOS (including ASOS AU) — fast-fashion and trend-led styles, great for budget-friendly, youthful pieces and lots of size/brand variety. Popular with frequent sales. (who.com.au)
  • Cotton On — Australian fast-fashion chain with affordable basics, casualwear and accessories; large footprint and easy online shopping. (ecommerce.com.au)
  • SHEIN — high‑volume, very budget‑oriented fast fashion (huge selection; mixed quality—shop reviews/sizes carefully). Statista traffic data shows it ranks highly in Australian visits. (statista.com)
  • Zara Australia / H&M Australia — international high‑street brands with trend-led collections and regular new drops; good for sharper pieces and seasonal trends. (similarweb.com)
  • Net‑A‑Porter / MyTheresa / Farfetch — for designer and luxury shopping (designer gowns, high-end accessories, premium customer service). Great if you want global designer labels shipped to Australia. (elle.com.au)
  • Peppermayo, Seed Heritage, Witchery — strong Australian/boutique contemporary brands for well-made occasion and everyday wear (good mid-range local options). (who.com.au)
  • Vinnies Finds / online secondhand platforms — for curated pre-loved and sustainable shopping (growing in popularity in Australia). (theguardian.com)

Quick tips:

  • If you want fastest delivery and easiest returns: THE ICONIC, Myer, David Jones. (en.wikipedia.org)
  • If you’re hunting bargains and trend pieces: ASOS, SHEIN, Cotton On. (who.com.au)
  • For designer/luxury: Net‑A‑Porter, MyTheresa, Farfetch, David Jones (premium lines). (elle.com.au)

If you want, I can narrow this to: 1) best budget sites, 2) best mid‑range Australian brands, or 3) best luxury/designer shops — and include direct shipping/return notes for Australia.

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Rank
Brand
Topic
LLM
Sentiment
1
🥇

THE ICONIC

65%
95%
100%
0%
Neutral
2
🥈

Cotton On

30%
0%
90%
0%
Neutral
3
🥉

Forever New

28%
0%
85%
0%
Neutral
4

Sportsgirl

27%
0%
80%
0%
Neutral
5

David Jones

27%
0%
80%
0%
Neutral
6

SABO

23%
0%
70%
0%
Neutral
7

White Fox

22%
0%
65%
0%
Neutral
8

Petal & Pup

20%
0%
60%
0%
Neutral
9

Tiger Mist

18%
0%
55%
0%
Neutral
10

KOOKAÏ

17%
0%
50%
0%
Neutral
11

Princess Polly

15%
0%
45%
0%
Neutral
12

NET-A-PORTER

15%
0%
45%
0%
Neutral
13

MyTheresa

15%
0%
45%
0%
Neutral
14

Farfetch

15%
0%
45%
0%
Neutral
15

Amazon Australia

15%
0%
45%
0%
Neutral
Domain
Title
LLM
URL
The Iconic
Openai
Myer
Openai
SEO Market Leaders: Australian Fashion Brands - Australia
Openai
The Best Online Shopping And Clothing Stores in Australia 2025 | WHO
Openai
Australia: top clothing websites by website traffic 2025| Statista
Openai
Top Trending Fashion and Apparel Websites in Australia | Similarweb
Openai
Every Cool Fashion-Person Has These Online Shops Permanently Bookmarked
Openai
Thrifting without sifting: Vinnies launches online boutique with 20,000 items
Openai
secomm.vn
Gemini
elle.com.au
Gemini
theiconic.com.au
Gemini
asos.com
Gemini
ecdb.com
Gemini
gluestore.com.au
Gemini
forevernew.com.au
Gemini
princesspolly.com.au
Gemini
billyj.com.au
Gemini
petalandpup.com.au
Gemini
henne.com.au
Gemini
charcoalclothing.com.au
Gemini
kookai.com.au
Gemini
saboskirt.com
Perplexity
purewow.com
Perplexity
asos.com
Perplexity
spocket.co
Perplexity
tigermist.com
Perplexity
shopacler.com
Perplexity
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