Here are the top websites Australians use for fashion shopping, grouped by type and with a short note about what each is best for:

Major Australian multi-brand stores

• THE ICONIC — Australia’s leading online fashion destination (huge brand range, fast shipping and free returns options). (similarweb.com)
• Myer — national department‑store site with a broad fashion/home/beauty selection and loyalty offers. (semrush.com)
• David Jones — upmarket department store with fashion, designer labels and an expanding digital app/experience. (semrush.com)

Value / ultra‑low‑cost marketplaces

• Temu — extremely low prices and rapidly growing Australian shopper base (very popular for bargain clothing). (roymorgan.com)
• Shein — fast‑fashion marketplace selling very cheap trend items; large and growing Australian customer numbers. (roymorgan.com)
• Amazon Australia — broad marketplace with a big fashion offering and fast delivery for many items. (roymorgan.com)

International/high‑street brands (big online footprints in Australia)

• ASOS — global trend and own‑label styles with Australia shipping options and a strong online presence. (asos.com)
• Uniqlo (AU) — basics and functional clothing available on the Australian site. (similarweb.com)
• Zara / H&M — international fast‑fashion brands with Australian online shopping and local delivery/returns. (similarweb.com)

Homegrown/high‑street chains

• Cotton On — Australian fast‑fashion chain with extensive online range and strong local presence. (semrush.com)

Marketplaces & resale

• eBay Australia — big marketplace for new and secondhand fashion, good for bargains and rare items. (roymorgan.com)
• Vinnies Finds / charity resellers & Depop/secondhand apps — growing online secondhand options (Vinnies launched a curated online boutique). (theguardian.com)

Notes:

• Rankings and popularity shift quickly (2024–2025 data show big growth for Temu and Shein in Australia), so which site is “top” depends on whether you prioritise price, speed, local returns, or designer labels. (roymorgan.com)

If you tell me your budget, preferred brands or whether you want sustainable/secondhand options, I can narrow this to the best 3–5 sites for you.