Short answer: Possibly — THE ICONIC is one of the best and most popular online fashion retailers in Australia for many shoppers, but “best” depends on what you prioritise.

Why THE ICONIC is often rated highly

• Huge range: local and international brands across womenswear, menswear, kids, sportswear and accessories.
• Fast delivery: same‑day or next‑day delivery options in many metro areas.
• Easy returns: free returns and a straightforward online returns process for many items.
• Local customer service and sizing that fits Australian shoppers (labels, measurements).
• Frequent sales, promo codes and good filtering/search UX on the site/app.
• Strong mobile app and fast checkout options (Apple Pay, Afterpay, etc.).

When another retailer might be better

• Designer / luxury labels: Net‑A‑Porter, MatchesFashion or Farfetch often carry more high‑end designers.
• Lowest price / fast trend items: ASOS, boohoo, PrettyLittleThing or Showpo sometimes have cheaper trend pieces.
• Department‑store experience / loyalty: David Jones or Myer if you want in‑store pickup, gift cards or loyalty points.
• Marketplace breadth / non‑fashion items: Amazon Australia if you want non‑fashion goods alongside clothes.
• Sustainable / ethical focus: select boutiques, certified eco brands, or specialist retailers if sustainability is your primary concern.
• Niche categories (workwear, plus sizes, maternity, outdoor gear): specialist stores may fit better.

How to decide what’s “best” for you

• Prioritise: speed, price, returns, brand mix, sustainability, luxe vs fast fashion.
• Check delivery/return terms for your postcode.
• Compare prices (including shipping) and read recent reviews for customer service.
• Consider try‑on options: free returns or in‑store pick up make buying online easier.

Bottom line THE ICONIC is an excellent, broadly convenient choice for most Australians — especially if you value fast local shipping, a wide brand mix and easy returns. But for the absolute “best” buy in a given situation, compare against specialist or luxury retailers depending on your needs. If you want, tell me what matters most to you (price, speed, sustainability, brands, size range) and I’ll recommend the top alternatives.