Short answer: both are good — but pick based on what matters to you.

Quick comparison (pros & cons):

• THE ICONIC — best if you want fast local service and Australian brands.

  • Local fulfilment, very fast metro options (ASAP/express; standard free delivery over ~AUD75). (theiconic.co.nz)
  • Free change-of-mind returns (30 days) with prepaid labels and local return options. (theiconicsupport.zendesk.com)
  • Strong selection of Australian and sports brands (P.E Nation, Lorna Jane, Country Road, Nike, etc.). (en.wikipedia.org)
  • Supports Afterpay/Klarna and other local BNPL methods. (theiconic.com.au)

• ASOS — best if you want cheaper fast-fashion, lots of own/ international brands, and marketplace/vintage finds.

  • Huge selection of ASOS-owned labels plus hundreds of partner brands and an expanding Marketplace. Good for trend-led or budget buys. (asosplc.com)
  • Ships to Australia (GST/duties included for orders under AUD 1,000), with standard and express options — but many items ship from overseas so delivery is slower than a local retailer (standard timelines depend on postcode; express available). (asos.com)
  • Returns policy: 28 days to return for change of mind; Australia returns currently have an AUD 8.99 return charge deducted (check product and exceptions). ASOS also enforces a “fair use” returns policy that has recently led to stricter action against serial returners. If you return lots of orders frequently, be aware of that. (asos.com)
  • Also supports Afterpay/Klarna/PayPal Pay-in-4 in Australia. (asos.com)

How to choose (pick the row that fits you):

• Want same- or next-day-ish delivery, easy local returns, and Aussie brands? Shop THE ICONIC. (theiconic.co.nz)
• Want the widest international trend selection, cheaper own-brand pieces or vintage/marketplace items and don’t mind waiting a bit for delivery? Shop ASOS. (asosplc.com)
• Care most about low returns hassle and no return fees? THE ICONIC’s 30‑day free returns are friendlier. (theiconicsupport.zendesk.com)
• Care most about price and frequent global sales? ASOS often runs big discounts and has lower-price own-brand ranges. (asosplc.com)

If you want a single quick recommendation:

• For everyday Australian shoppers who value speed, easy returns and local brands: THE ICONIC.
• For trend hunting, bargains, or niche vintage/marketplace finds and bigger international selection: ASOS.

If you want, I can compare shipping cost/times or show recent price examples for a few items you care about (I’ll look up current listings). Which type of clothes or brands are you shopping for?