Here are top online stores to shop winter fashion across price ranges and needs (budget, mid‑range, premium, luxury, and performance/outdoor). I’ve noted why each is a good pick and what they’re best for.

Budget / Fast-fashion (affordable basics and trend pieces)

• Amazon — huge selection from budget basics to name brands; great for inexpensive puffers, fleece, boots and fast shipping. Good for value finds and outlets. (people.com)
• Target — affordable seasonal coats, sweaters and accessories with frequent promos and easy returns (stylish basics at low prices). (widely known; see comparisons above for budget picks.) (goodhousekeeping.com)
• H&M / Zara — trend-forward coats and winter styles at low to mid prices; fast turnover so good for seasonal looks.

Classic mid-range (better fit, quality, and seasonal sales)

• UNIQLO — excellent for technical basics (Heattech, block‑tech outerwear), great prices and consistent sizing for layering pieces. Ideal for functional, minimalist winter wear. (clothedup.com)
• ASOS — broad range across many brands and price points, strong for stylish mid‑price coats and knitwear. Good if you want trend variety in one place. (clothedup.com)
• Nordstrom / Nordstrom Rack — wide brand mix from mid to premium, dependable return policy, major seasonal sales (Nordstrom sales are editor‑recommended for coats/boots). (whowhatwear.com)

Affordable-to-Quality (stylish staples and sustainable options)

• Everlane — modern wardrobe staples, good for quality sweaters, coats and ethical sourcing.
• Madewell — denim and cozy sweaters with reliable fits; good mid‑price outerwear basics.

Outdoor / Performance (cold-weather technical outerwear and footwear)

• REI — best for outdoor‑grade coats, insulated layers, snow boots and technical accessories; member deals and outlet sales for high‑performance gear. (rei.com)
• Patagonia — premium technical outerwear with strong durability and resale value; often runs sales (editor picks highlight significant winter discounts). (gq.com)
• The North Face / Columbia — broadly available for insulated parkas, ski jackets and cold‑weather accessories.

Premium / Designer (investment coats, elevated knitwear)

• Nordstrom (already listed) and Bloomingdale’s — good mix of premium brands, frequent seasonal promotions. (whowhatwear.com)
• Farfetch / SSENSE — luxury designer marketplace for statement coats and high‑end winter pieces.

Luxury (high-fashion investment pieces)

• Net‑A‑Porter / MatchesFashion — curated designer winter coats, cashmere and statement footwear; best for splurge, runway and investment pieces. WhoWhatWear and fashion editors list these outlets when recommending luxury winter buys. (whowhatwear.com)

Marketplaces / One-stop deals

• eBay / Poshmark / The RealReal — resale for designer coats and heritage outerwear (good for last‑season luxury bargains or vintage finds).
• Amazon Outlet & retailer outlets — deep discounts on overstock winter items during sale periods. (people.com)

Quick shopping tips and timing

• Best times to buy: pre‑season promos (Aug–Oct) for selection; Black Friday/Cyber Monday (late Nov) for big discounts; end‑of‑season clearances (Jan–Mar) for deepest markdowns. Plan by type: buy technical/outdoor when REI/Patagonia run winter sales; buy trendy pieces earlier to get full selection. (timetobuying.com)
• If you want functional winter gear (waterproof, insulated), prioritize REI, Patagonia, The North Face and trusted technical lines. (rei.com)
• For budget layering and basics, UNIQLO, Target and Amazon are reliable. (clothedup.com)

If you want, I can:

• Narrow this to a specific category (coats, boots, sweaters, technical ski gear).
• Build a short “where to buy” table for a given budget (e.g., under $100 / $100–$400 / $400+).

Which would you prefer?