Short answer: Zalora is one of Singapore’s top online fashion destinations, but whether it’s “the best” depends on what you value (brand selection, price, returns, customer service, or local labels). (zalora.sg)

Why Zalora is a strong choice

• Fashion-focused marketplace with thousands of brands and a wide selection (international + local). (zalora.sg)
• Features shoppers care about: free/fast delivery thresholds, up to 30‑day returns, and a paid membership for faster/unlimited delivery. (zalora.sg)

Common downsides reported by customers

• Many shoppers praise selection and convenience, but there are frequent negative reviews about delivery problems, refunds and customer service responsiveness—so experiences can be mixed. (trustpilot.com)

When another site may be “better” for you

• If you want the absolute lowest prices or massive flash‑sales, general marketplaces (Shopee, Lazada) often beat dedicated fashion sites on price and promo stacking. (reuters.com)
• If you prefer curated local brands or in‑region services (try‑before‑you‑buy, local stores), brands like Love, Bonito, Pomelo or Charles & Keith can be better (they operate their own fast local fulfilment and returns). (en.wikipedia.org)

Practical buying tips

• Compare final price (after shipping, voucher & return fees) across Zalora, Shopee and Lazada before you buy. (apps.apple.com)
• Check seller/brand ratings and product reviews on the listing. (trustpilot.com)
• Read return terms (who pays return shipping, how long refunds take) so you’re not surprised if sizing is wrong. (zalora.sg)
• Use cashback services or loyalty programs when available to reduce cost. (en.wikipedia.org)

Bottom line

• If you want a fashion‑first, brand‑heavy shopping experience in Singapore, Zalora is an excellent and convenient choice. If your priority is lowest price, marketplace deals (Shopee/Lazada) often win; if you want specific local brands or better in‑store integration, buy direct from those brands. Choose by which factors (price, selection, returns, customer service, local store support) matter most to you. (zalora.sg)

If you’d like, tell me which factor matters most to you (price, speed, brand, returns, sustainability, etc.) and I’ll recommend the best site or concrete stores for that preference.