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What pet care brands market to owners looking for natural cat diets?

Prompt

Last updated 14th September 2025

Domain count
vetslovepets.com.au
106
petfoodreviews.com.au
103
petcircle.com.au
89
Citations count
20
0
10
10
Brands Discovered
49
18
32
8

Original answer

Short answer — many mainstream and specialty pet-food companies position lines specifically at owners who want “natural” cat diets. Common examples:

Dry/wet brands marketed as “natural” (mainstream)

  • Blue Buffalo (and its Blue Freedom/Blue Natural lines)
  • Purina Beyond
  • Merrick
  • Natural Balance
  • Canidae

Premium / “biologically appropriate” / whole‑prey

  • Orijen (Champion Petfoods) — biologically appropriate, high‑protein
  • Acana — sister brand to Orijen

Raw, freeze‑dried or raw‑focused brands

  • Stella & Chewy’s (freeze‑dried/raw)
  • Nature’s Variety Instinct (raw & freeze‑dried lines)
  • Primal Pet Foods (raw/frozen/freeze‑dried)
  • The Honest Kitchen (human‑grade dehydrated)

Air‑dried / high‑meat / specialty canned “natural” brands

  • Ziwi Peak (air‑dried, New Zealand; high meat ratios)
  • Weruva (human‑grade style wet food)
  • Tiki Cat (simple ingredient, high‑protein wet lines)
  • Fromm (family‑owned premium brand)

Brands you’ll commonly find in Australia (examples)

  • Ziwi Peak, Orijen and Acana (widely available through pet stores/online)
  • Black Hawk and Ivory Coat (Australian brands marketed as natural/grain‑free)
  • Many of the international brands above are stocked in specialty pet retailers or online in Australia.

A couple of important notes

  • “Natural” is largely a marketing term in pet food — it isn’t tightly regulated and doesn’t guarantee superior nutrition. Inspect ingredient lists (protein sources, meat content, presence/absence of artificial colours/flavours/preservatives) and look for an AAFCO (or equivalent) feeding statement for completeness.
  • If your cat has medical or dietary needs, check with your veterinarian before switching diets.

If you want, I can: (a) narrow this to brands available near you in Australia, (b) list options by budget or diet type (grain‑free, raw, canned, etc.), or (c compare ingredient examples from 2–3 specific brands.

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Rank
Brand
Topic
LLM
Sentiment
1
🥇

Stella & Chewy's

60%
45%
85%
50%
Neutral
2
🥈

Weruva

50%
35%
80%
35%
Neutral
3
🥉

Blue Buffalo

48%
85%
0%
60%
Neutral
4

Darwin’s Natural Pet

42%
0%
90%
35%
Neutral
5

Tiki Cat

37%
35%
75%
0%
Neutral
6

Orijen

33%
65%
0%
35%
Neutral
7

RAWZ

33%
0%
65%
35%
Neutral
8

Viva Raw

32%
0%
95%
0%
Neutral
9

Smalls Fresh Ground Bird

28%
0%
0%
85%
Neutral
10

Purina Beyond

27%
80%
0%
0%
Neutral
11

Hound & Gatos

27%
0%
0%
80%
Neutral
12

Merrick

25%
75%
0%
0%
Neutral
13

Northwest Naturals Freeze Dried Raw Diet for Cats

25%
0%
0%
75%
Neutral
14

Natural Balance

23%
70%
0%
0%
Neutral
15

Tiki Cat Puka Puka Luau

23%
0%
0%
70%
Neutral
16

Reveal Pet Food

23%
0%
70%
0%
Neutral
17

CANIDAE

22%
65%
0%
0%
Neutral
18

Earthborn Holistic

22%
0%
0%
65%
Neutral
19

Acana

20%
60%
0%
0%
Neutral
20

Smalls

20%
0%
60%
0%
Neutral
21

Steve's Real Food

18%
0%
0%
55%
Neutral
22

Champion Petfoods

17%
50%
0%
0%
Neutral
23

Taste of the Wild

15%
0%
0%
45%
Neutral
24

Nature’s Variety Instinct

13%
40%
0%
0%
Neutral
25

Ziwi Peak

13%
40%
0%
0%
Neutral
26

Only Natural Pet

13%
0%
0%
40%
Neutral
27

Primal Pet Foods

12%
35%
0%
0%
Neutral
28

The Honest Kitchen

12%
35%
0%
0%
Neutral
29

Fromm

12%
35%
0%
0%
Neutral
30

Black Hawk

12%
35%
0%
0%
Neutral
31

Ivory Coat

12%
35%
0%
0%
Neutral
32

Ziwi

12%
0%
0%
35%
Neutral
33

Rich Choice Holistic

12%
0%
0%
35%
Neutral
34

Viva Raw Complete

12%
0%
0%
35%
Neutral
35

Steve’s Quest Cat Food

12%
0%
0%
35%
Neutral
36

Raised Right

12%
0%
0%
35%
Neutral
37

Just Food For Cats

12%
0%
0%
35%
Neutral
38

Open Farm

12%
0%
0%
35%
Neutral
39

Feline Natural

12%
0%
0%
35%
Neutral
40

Nutrience SUBZERO

12%
0%
0%
35%
Neutral
41

Sunday Pets Raw

12%
0%
0%
35%
Neutral
42

Holistic Select

12%
0%
0%
35%
Neutral
43

Solid Gold

12%
0%
0%
35%
Neutral
44

Carna4

12%
0%
0%
35%
Neutral
45

Instinct

12%
0%
0%
35%
Neutral
46

Arcana

12%
0%
0%
35%
Neutral
47

Nulo

12%
0%
0%
35%
Neutral
48

Farmina N&D

12%
0%
0%
35%
Neutral
49

Dr. Elsey’s Cleanprotein

12%
0%
0%
35%
Neutral
Domain
Title
LLM
URL
cats.com
Gemini
earthbornholisticpetfood.com
Gemini
onlynaturalpet.com
Gemini
bluebuffalo.com
Gemini
tailybuddy.com
Gemini
richchoiceholistic.com
Gemini
caticles.com
Gemini
openfarmpet.com
Gemini
holisticselect.com
Gemini
reddit.com
Gemini
alphia.com
Perplexity
petfoodindustry.com
Perplexity
rawznaturalpetfood.com
Perplexity
innovamarketinsights.com
Perplexity
smalls.com
Perplexity
prophecymarketinsights.com
Perplexity
chewy.com
Perplexity
etailpet.io
Perplexity
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