The analysis on this page is derived from AI platform responses, providing a detailed view of brand visibility and positioning

What pet care brands market to owners looking for natural cat diets?

Prompt

Last updated 16th September 2025

Domain count
myrainbowpets.com.au
2
ivorycoat.com.au
1
ziwipetfood.com.au
1
Citations count
29
9
10
10
Brands Discovered
44
16
27
11

Original answer

Here are pet-food brands (Australian and international) that explicitly market to cat owners seeking “natural” diets — including grain‑free, high‑meat, raw, air‑dried or minimally processed options. I’ve noted what each brand emphasises and included sources showing their natural/biologically‑appropriate positioning or availability in Australia.

  • Feline Natural — New Zealand maker of high‑meat freeze‑dried and wet recipes (grass‑fed, free‑range claims; marketed as whole‑food, natural cat nutrition). (myrainbowpets.com.au)
  • Ivory Coat — Australian brand that promotes “Australian Natural Health” recipes, grain‑free formulas and “no artificial colours, flavours or preservatives.” (ivorycoat.com.au)
  • Orijen / Acana (Champion/Orijen) — biologically appropriate, high‑animal‑protein, grain‑free diets that market as mimicking a cat’s natural prey diet; widely sold in Australia. (myrainbowpets.com.au)
  • ZIWI Peak — New Zealand air‑dried and wet recipes emphasising 90%+ meat/organs/bone, minimal processing and no fillers or artificial additives. (ziwipetfood.com.au)
  • Applaws — positions itself on “natural” and limited‑ingredient recipes (high meat content, grain‑free wet and dry lines, no artificial colours/flavours). (applaws.com.au)
  • Instinct / Nature’s Variety — markets grain‑free, raw and high‑protein “Instinct” lines and raw options (Nature’s Variety is the parent company). (en.wikipedia.org)
  • Ziwi, Feline Natural, Orijen and Applaws are commonly stocked by Australian pet retailers and specialist natural/RAW sellers (shows local availability). (adspet.com.au)
  • FROZEN/RAW and Aussie raw brands (examples): Big Dog Pet Foods, Proudi, Organic Paws — market raw or minimally processed whole‑meat diets and are sold in Australian outlets. (theaustralian.com.au)
  • Wellness, Applaws, Purina ONE Natural Blends, Natural Balance, Nulo, Taste of the Wild and similar mainstream “natural” / limited‑ingredient / grain‑free lines — many global brands now offer ranges pitched at owners wanting “natural” recipes (wet, dry, grain‑free or limited‑ingredient). (wellnesspetfood.com.au)

Notes and quick tips

  • “Natural” is a marketing term with varying definitions — some brands mean “no artificial colours/flavours/preservatives,” others mean high meat content, and others promote minimally processed/raw or air‑dried approaches. Check ingredient lists and guaranteed analysis (protein/fat/carbs) for what matters to your cat.
  • If you’re considering raw feeding (frozen, fresh or freeze/air‑dried), be mindful of food‑safety and nutritional completeness; many companies sell “complete” raw patties or offer feeding guides, but veterinary guidance is recommended for diet transitions or special health needs. (en.wikipedia.org)

If you’d like, I can:

  • Filter this list to only Australian‑made brands, or only raw/freeze‑dried/air‑dried makers; or
  • Pull ingredient examples and protein percentages for any 3 brands you pick so you can compare “natural” claims side‑by‑side.

Join BrandRadar to track your LLM score

Stay ahead of the curve. Get insights, benchmarks, and personalized alerts on your brand's LLM performance.

Rank
Brand
Topic
LLM
Sentiment
1
🥇

Blue Buffalo

55%
0%
70%
95%
Neutral
2
🥈

Orijen

50%
80%
0%
70%
Neutral
3
🥉

Feline Natural

45%
90%
0%
45%
Neutral
4

Stella & Chewy's

43%
0%
85%
45%
Neutral
5

RAWZ

40%
0%
75%
45%
Neutral
6

Weruva

37%
0%
65%
45%
Neutral
7

Instinct

33%
55%
0%
45%
Neutral
8

Taste of the Wild

33%
35%
0%
65%
Neutral
9

Viva Raw

33%
0%
100%
0%
Neutral
10

Only Natural Pet

32%
0%
50%
45%
Neutral
11

Smalls

32%
0%
95%
0%
Neutral
12

Evanger's Organics

30%
0%
0%
90%
Neutral
13

Darwin’s Natural Pet

30%
0%
90%
0%
Neutral
14

Purina Beyond Organic

28%
0%
0%
85%
Neutral
15

Ivory Coat

27%
80%
0%
0%
Neutral
Domain
Title
LLM
URL
FELINE NATURAL Cat Food – Premium Aussie Feline Nutrition<title> — My Rainbow Pet Pty Ltd
Openai
Ivory Coat. Australian Natural Health(TM) Pet Food
Openai
Buy ORIJEN Original Grain-Free Cat Food – Free Shipping $69 – My Rainbow Pet Pty Ltd
Openai
Ziwi Pet Food | DOGS
Openai
Dry Cat Food | Chicken 450g | Grain & Cereal Free | Applaws
Openai
Nature's Variety
Openai
Natural Cat Food | Shop Online | ADS Pet Store
Openai
Woolworths buys stake in Big Dog Pet Foods
Openai
Natural Cat Food - Natural Dog & Cat Food | Dog & Cat Treats Wellness Pet Food Australia |
Openai
bluebuffalo.com
Gemini
cats.com
Gemini
drpashu.com
Gemini
wellnesspet.com
Gemini
onlynaturalpet.com
Gemini
cornucopiapetfoods.com
Gemini
reddit.com
Gemini
openfarmpet.com
Gemini
petfoodindustry.com
Gemini
freshpet.com
Gemini
caticles.com
Perplexity
alphia.com
Perplexity
greyb.com
Perplexity
rawznaturalpetfood.com
Perplexity
prophecymarketinsights.com
Perplexity
smalls.com
Perplexity
etailpet.io
Perplexity
innovamarketinsights.com
Perplexity
Logo© 2025 BrandRadar. All Rights Reserved.