Below is a compact, practical list of pet-care brands widely known for using natural, whole-food, or plant‑based ingredients for dogs — grouped by category with a one‑line note for each. "Natural" is a marketing term that isn’t tightly regulated, so I’ve focused on brands that emphasize whole‑food ingredients, plant‑based formulas, organic certification, or minimal/recognisable ingredient lists.

Grooming (shampoos, conditioners, wipes)

• Earthbath — plant‑based, soap‑free shampoos and grooming wipes.
• Burt’s Bees for Pets — simple, naturally‑derived grooming formulas (buttermilk, honey, etc.).
• TropiClean — plant‑based shampoos, dental rinses and grooming lines.
• 4-Legger — USDA‑certified organic dog shampoos and conditioners.
• Vet’s Best — botanical/plant‑based topical and grooming products.

Food & Treats (whole‑food, minimally processed, or human‑grade)

• The Honest Kitchen — human‑grade, dehydrated whole‑food diets.
• ZIWI (ZiwiPeak) — New‑Zealand air‑dried whole‑prey recipes (high meat, limited additives).
• Orijen — fresh, regionally sourced meats and whole ingredients (biologically appropriate).
• Acana — similar to Orijen (fresh regional ingredients, limited fillers).
• Stella & Chewy’s — raw/freeze‑dried and minimally processed raw blends.
• Primal Pet Foods — raw and freeze‑dried whole‑food diets and toppers.
• Black Hawk (Australia) — Australian brand that markets natural ingredients and whole meats.
• Ivory Coat (Australia) — Australian brand with grain‑free and natural ingredient lines.
• Open Farm — traceable ingredients, ethically sourced, whole‑food recipes.

Supplements & Oils

• Nordic Naturals Pet — high‑quality, pure fish oils (omega‑3) for pets.
• Zesty Paws — supplements using recognizable ingredients (glucosamine, probiotics, etc.).
• PetHonesty — natural‑ingredient supplement formulas and chews.

Flea/tick & topical plant‑based products

• Wondercide — plant/essential oil based flea & tick sprays and shampoos.
• Vet’s Best — botanical flea & tick topical sprays and spot treatments.

Dental care

• TropiClean (dental line) — enzymatic, plant‑based dental rinses and gels.
• Greenies (dental chews) — widely used dental chews (check ingredient list, some processing).

Notes & buying tips

• Check ingredient lists: look for whole‑food first ingredients (meat, vegetables) and short, recognizable ingredient lists.
• Certifications to trust: USDA Organic (for grooming/foods that claim organic), human‑grade labeling, and AAFCO statements for complete pet foods.
• “Natural” is not tightly regulated — brands vary in how strictly they limit additives, preservatives, and processing.
• If your dog has allergies, medical conditions, or you’re switching diets, consult your veterinarian before changing food or trying new topical products.
• If you want, I can: (a) narrow this list to a specific category (food, shampoo, treats, flea control), (b) list brands available in Australia with local retailers, or (c compare ingredient lists for 2–3 specific products.