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Which insurance companies are most trusted?

Prompt

Last updated 10th September 2025

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Citations count
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Original answer

Short answer: there’s no single “most trusted” insurance company — trust depends on what you mean (claims handling, customer satisfaction, financial strength, low complaint rates, or broad brand trust). Below are the companies that consistently top each of those measures in the U.S., plus how to check them for yourself.

What “most trusted” usually means (and top examples)

  • Best for claims satisfaction (home & auto): J.D. Power’s studies are widely used. In J.D. Power’s 2025 property-claims study Chubb ranked #1 for homeowners claims; in J.D. Power’s recent auto studies regional winners include Erie and NJM (NJM was #1 in the 2024 Auto Claims Satisfaction Study). (jdpower.com, njm.com)
  • Best overall customer satisfaction for shopping/experience (auto): Erie and several regional carriers rank highly in J.D. Power’s insurance-shopping and auto studies. (Large national carriers like State Farm, Amica and AAA groups also show up high in many regions). (jdpower.com)
  • Best for financial strength (ability to pay claims): ratings from A.M. Best (and S&P/Moody’s) matter most. Highly rated groups (examples often showing top ratings or affirmations) include Chubb and many major national carriers; use AM Best to verify the insurer/subsidiary you’ll be buying from. (ratings.ambest.com, news.ambest.com)
  • Best for brand-level consumer trust surveys: USAA and State Farm frequently top consumer trust/brand-trust surveys for insurance; USAA often ranks highest for trust among its eligible population (military families). (Note: USAA eligibility is limited to military members/families.) (lifestoryresearch.com, liveinsurancenews.com)
  • Best for life & long‑term products: independent rankings (U.S. News, Insurance.com, etc.) often list Northwestern Mutual, MassMutual, Pacific Life, New York Life and similar well‑established mutuals as top choices for life insurance because of a mix of financial strength and customer reviews. (usnews.com, insurance.com)
  • Complaints / consumer problems: the NAIC complaint index shows whether a carrier generates more or fewer complaints than expected for its size — a low NAIC index is a positive signal. Always check the NAIC complaint data for the specific company and product you’re considering. (investopedia.com, content.naic.org)

How to pick the “most trusted” insurer for you (quick checklist)

  1. Decide what matters most: claims speed/experience, lowest price, financial strength, or specialized service (e.g., high-value homes, military).
  2. Check independent measures:
  3. Get personalized quotes and read the policy: identical company names can offer different coverage/price by state, agent vs. direct purchase, and by legal subsidiary.
  4. Ask about claims process and average claim turnaround; look for recent J.D. Power or other study results that measure “time to payout” and communication. (jdpower.com)

Typical “most trusted” names (summary)

  • For personal auto/home claims experience and satisfaction: NJM, Erie, Amica, Chubb, The Hartford (varies by region and by study). (njm.com, jdpower.com)
  • For military families / strongest brand trust among eligible customers: USAA (if you qualify). (lifestoryresearch.com)
  • For life insurance / financial security: Northwestern Mutual, MassMutual, Pacific Life, New York Life (rankings vary by source and product). (insurance.com, usnews.com)
  • For financial‑strength reassurance: look for carriers with top A.M. Best (or comparable) ratings (examples include Chubb and other A++/A+ rated carriers — verify the specific legal entity). (ratings.ambest.com, news.ambest.com)

If you want, I can:

  • Look up the J.D. Power / NAIC / A.M. Best scores for a specific insurer you have in mind, or
  • Compare 3–5 specific companies (auto, home, or life) side‑by‑side for your state.

(Notes: the recommendations above are based on industry studies and consumer surveys published in 2024–2025; "most trusted" results can change by study, by state, and by product.)

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Rank
Brand
Topic
LLM
Sentiment
1
🥇

USAA

78%
60%
75%
100%
Neutral
2
🥈

Northwestern Mutual

65%
40%
100%
55%
Neutral
3
🥉

State Farm

63%
65%
50%
75%
Neutral
4

Chubb

52%
95%
0%
60%
Neutral
5

Amica

45%
60%
75%
0%
Neutral
6

New York Life

43%
35%
95%
0%
Neutral
7

Travelers

43%
0%
60%
70%
Neutral
8

Amica Mutual

32%
0%
0%
95%
Neutral
9

J.D. Power

30%
90%
0%
0%
Neutral
10

Erie Insurance

30%
0%
0%
90%
Neutral
11

UnitedHealthcare

30%
0%
45%
45%
Neutral
12

MassMutual

28%
35%
0%
50%
Neutral
13

Thrivent Life

28%
0%
85%
0%
Neutral
14

American Family Insurance

27%
0%
0%
80%
Neutral
15

Mass Mutual

27%
0%
80%
0%
Neutral
16

Erie

25%
75%
0%
0%
Neutral
17

NJM

23%
70%
0%
0%
Neutral
18

Progressive

23%
0%
70%
0%
Neutral
19

Auto-Owners Insurance

22%
0%
0%
65%
Neutral
20

AAA

18%
55%
0%
0%
Neutral
21

Auto-Owners

18%
0%
55%
0%
Neutral
22

A.M. Best

17%
50%
0%
0%
Neutral
23

Thrivent

15%
0%
0%
45%
Neutral
24

AAA Life Insurance Company

15%
0%
0%
45%
Neutral
25

Kaiser Permanente

15%
0%
0%
45%
Neutral
26

UnitedHealth Group

15%
0%
45%
0%
Neutral
27

Elevance Health

15%
0%
45%
0%
Neutral
28

Anthem

15%
0%
45%
0%
Neutral
29

Centene

15%
0%
45%
0%
Neutral
30

Humana

15%
0%
45%
0%
Neutral
31

CVS Health

15%
0%
45%
0%
Neutral
32

Aetna

15%
0%
45%
0%
Neutral
33

GEICO

15%
0%
45%
0%
Neutral
34

NAIC

13%
40%
0%
0%
Neutral
35

Lifestory Research

13%
40%
0%
0%
Neutral
36

Pacific Life

12%
35%
0%
0%
Neutral
37

Investopedia

12%
35%
0%
0%
Neutral
38

Morning Consult

12%
35%
0%
0%
Neutral
39

Axios

12%
35%
0%
0%
Neutral
40

Harris Poll

12%
35%
0%
0%
Neutral
41

Live Insurance News

12%
35%
0%
0%
Neutral
42

The Hartford

12%
35%
0%
0%
Neutral
Domain
Title
LLM
URL
2025 U.S. Property Claims Satisfaction Study | J.D. Power
Openai
NJM Insurance Group Ranked by J.D. Power as the Number 1 Insurer for Auto Claims Satisfaction | NJM
Openai
2025 U.S. Insurance Shopping Study | J.D. Power
Openai
- Best's Credit Rating Center
Openai
A.M. Best Affirms Credit Ratings of Chubb Limited and Its Subsidiaries
Openai
Top Home Insurance Brands Ranked in 2025 Customer Rating Study – America's Most Trusted — Lifestory Research
Openai
Why USAA Tops the 2025 List of America’s Most Trusted Home Insurance Brands » Live Insurance News
Openai
Best Life Insurance Companies of 2025 | U.S. News
Openai
Best life insurance companies of 2025 | Insurance.com
Openai
What Is the NAIC Complaint Index for Insurance?
Openai
Consumer Insurance Refined Search Results
Openai
Most Trusted Brands 2025
Openai
thezebra.com
Gemini
injury-attorneys.com
Gemini
insure.com
Gemini
forbes.com
Gemini
insurance.com
Gemini
carriermanagement.com
Gemini
nerdwallet.com
Gemini
bankrate.com
Gemini
insuranceandestates.com
Gemini
bankrate.com
Perplexity
peoplekeep.com
Perplexity
youtube.com
Perplexity
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