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Best guided tour companies

Prompt

Last updated 10th September 2025

Domain count
youtube.com
29
pcmag.com
17
techradar.com
15
Citations count
27
14
8
5
Brands Discovered
28
15
16
8

Original answer

Here are highly regarded guided‑tour companies, grouped by travel style so you can pick the type that fits you best. I’ve included one short note about what each is known for and a source you can check.

Small‑group / responsible adventure

  • Intrepid Travel — small‑group adventure operator known for strong sustainability credentials and B‑Corp certification. (intrepidtravel.com)
  • G Adventures — budget‑to‑midrange small‑group adventure tours with a strong focus on community projects and experiential travel. (gadventures.com, en.wikipedia.org)

Expert‑led city & walking tours

  • Context Travel — expert‑led, small private walking and museum tours (scholars, curators, chefs) in 50+ cities. (contexttravel.com)
  • Rick Steves’ Europe — U.S.‑focused, Europe‑only small‑group itineraries geared to American travelers who want cultural, well‑paced tours. (ricksteves.com)

Marketplaces / last‑minute & single‑day activities

  • Viator (Tripadvisor) — huge searchable catalogue of bookable tours, excursions and shore‑excursions worldwide. Good for one‑off activities. (tripadvisor.mediaroom.com)
  • GetYourGuide — large global marketplace for activities, tickets and guided experiences with many instant‑book options. (en.wikipedia.org)

Luxury, tailor‑made and high‑service operators

  • Abercrombie & Kent — long‑established luxury operator (safaris, private journeys, expedition cruising) with boutique service. (abercrombiekent.com)
  • Tauck — premium escorted tours, river cruises and family/heritage programs with decades of experience. (tauck.com)

Expedition & wildlife specialists

Private local guides & fully customizable local tours

  • ToursByLocals — marketplace that connects you to vetted local private guides for fully customizable private tours worldwide. (toursbylocals.com, en.wikipedia.org)

Quick tips for choosing the right operator

  • Decide style first (small‑group, private guide, luxury, expedition, day tours) and compare group size, itinerary detail, inclusions and cancellation policy.
  • If sustainability or community impact matters to you, look for B‑Corp, GSTC or clear responsible‑tourism policies and ask what local partners/charities they support. (intrepidtravel.com, lonelyplanet.com)
  • Read recent traveler reviews (Tripadvisor/Trustpilot) and check the operator’s on‑the‑ground support/contact policy.

If you want, I can narrow this list to the best options for a specific destination, travel dates, budget or travel style (luxury, family, active, food‑focused, safari, river cruise, Antarctica, etc.) — tell me the destination and your priorities and I’ll give a short, tailored shortlist with links and booking tips.

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Rank
Brand
Topic
LLM
Sentiment
1
🥇

Intrepid Travel

92%
90%
95%
90%
Neutral
2
🥈

G Adventures

77%
80%
80%
70%
Neutral
3
🥉

Insight Vacations

60%
0%
100%
80%
Neutral
4

Trafalgar

58%
0%
90%
85%
Neutral
5

Globus

47%
0%
75%
65%
Neutral
6

Adventures by Disney

43%
0%
85%
45%
Neutral
7

Grand Circle Travel

38%
0%
70%
45%
Neutral
8

Tauck

33%
50%
0%
50%
Neutral
9

Exodus Adventure Travels

32%
0%
0%
95%
Neutral
10

National Geographic

28%
40%
0%
45%
Neutral
11

Context Travel

25%
75%
0%
0%
Neutral
12

Luxury Gold

25%
0%
0%
75%
Neutral
13

Rick Steves’ Europe

23%
70%
0%
0%
Neutral
14

Viator

22%
65%
0%
0%
Neutral
15

National Geographic Expeditions

22%
0%
65%
0%
Neutral
16

GetYourGuide

20%
60%
0%
0%
Neutral
17

Collette

20%
0%
0%
60%
Neutral
18

Abercrombie & Kent

18%
55%
0%
0%
Neutral
19

Contiki

18%
0%
0%
55%
Neutral
20

Lindblad Expeditions

15%
45%
0%
0%
Neutral
21

Kensington Tours

15%
0%
0%
45%
Neutral
22

Road Scholar

15%
0%
0%
45%
Neutral
23

CIE Tours

15%
0%
0%
45%
Neutral
24

Tripadvisor

13%
40%
0%
0%
Neutral
25

Wikipedia

13%
40%
0%
0%
Neutral
26

ToursByLocals

12%
35%
0%
0%
Neutral
27

Trustpilot

12%
35%
0%
0%
Neutral
28

Lonely Planet

12%
35%
0%
0%
Neutral
Domain
Title
LLM
URL
B Corp Certification | Intrepid Travel US
Openai
G Adventures Awards and Recognition | G Adventures
Openai
G Adventures
Openai
Context Travel: Unscripted Private Walking Tours with Expert Guides
Openai
Europe Tours & Vacation Packages 2025 & 2026 | Rick Steves' Europe
Openai
TripAdvisor Finalizes the Acquisition of Viator - Aug 11, 2014
Openai
GetYourGuide
Openai
Abercrombie & Kent | Luxury Travel & Luxury Vacations Worldwide Since 1962
Openai
Awards
Openai
Awards and Honors | Lindblad Expeditions
Openai
Lindblad Expeditions and National Geographic Extend and Expand Strategic Relationship Through 2040
Openai
Book Authentic Private Tours with Local Tour Guides | Guided Tours by ToursByLocals
Openai
ToursByLocals
Openai
How to choose a responsible tour operator – Lonely Planet - Lonely Planet
Openai
travelstride.com
Gemini
travelclubreview.com
Gemini
travelfreak.com
Gemini
tourradar.com
Gemini
tourscoop.com
Gemini
globusjourneys.com
Gemini
gocollette.com
Gemini
kensingtontours.com
Gemini
travelstride.com
Perplexity
intrepidtravel.com
Perplexity
globusjourneys.com
Perplexity
tripadvisor.com
Perplexity
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