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Top online stores for winter fashion across all price ranges

Prompt

Last updated 26th October 2025

Domain count
www2.hm.com
2
uniqlo.com
2
asos.com
3
Citations count
35
11
12
12
Brands Discovered
37
19
18
12

Original answer

Here’s a concise, categorized list of top online stores for winter fashion across all price ranges in the U.S., with a quick note on what each is best for.

Budget / Fast fashion

  • H&M — cheap, trend-forward coats, puffers and basics (good for seasonal pieces and layering). (www2.hm.com)
  • Uniqlo — high-value basics and technical Heattech layers (best for warm base layers, affordable knitwear). (Uniqlo.com)
  • ASOS — wide range of affordable styles plus many brands and sizes (great if you want trend pieces at low prices). (ASOS.com)

Mid-range / Contemporary

  • Nordstrom (and Nordstrom Rack) — reliable selection across price points, strong outerwear and curated brands; excellent returns/service. (press.Nordstrom.com)
  • Everlane — modern minimalist coats and responsibly positioned pieces (good for quality basics and transparent pricing). (Uniqlo.com)
  • Zara — on-trend coats and tailored winter pieces at mid-range prices. (instyle.com)

Outdoor / Technical (cold-weather performance)

  • REI — technical outerwear, insulated jackets, snow boots and layering systems from top outdoor brands. (people.com)
  • The North Face / Patagonia / Columbia (brand sites or sold at REI, Backcountry, brand stores) — durable, performance-driven coats and parkas. (people.com)

Premium / Designer

  • Farfetch — large selection of designer outerwear and hard-to-find luxury pieces from boutiques worldwide. (Farfetch.com)
  • Net‑a‑Porter / Mytheresa / Mr Porter — high-end luxury coats, cashmere and curated designer winter wardrobes. (en.wikipedia.org)

Department stores & marketplaces (wide range of prices/styles)

  • Macy’s / Bloomingdale’s — dependable department-store selections (value to premium) and frequent seasonal sales. (www2.hm.com)
  • Amazon — huge selection spanning budget basics to some premium brands; convenient but check sizing/reviews carefully. (ASOS.com)

Sustainable / Small-batch / Handmade

  • Everlane / Patagonia (responsible sourcing and repair options) and Etsy for handmade wool/accessory options — good for eco-minded shoppers or unique pieces. (Uniqlo.com)

Quick shopping tips

  • For base layers and everyday warmth: Uniqlo HEATTECH and Everlane basics. (Uniqlo.com)
  • For technical cold/snow gear: REI, Patagonia, The North Face or Columbia. (people.com)
  • For trend-driven coats at low-to-mid prices: Zara, H&M, ASOS. (www2.hm.com)
  • For investment pieces (cashmere, classic wool coats, designer outerwear): Nordstrom, Net‑a‑Porter, Farfetch, Mytheresa. (press.Nordstrom.com)

If you want, I can narrow this to:

  • a short curated list for your budget (under $100 / $100–$400 / $400+), or
  • picks for a specific need (work-appropriate winter coat, extreme-cold parka, warm everyday boots), or
  • direct links to best-selling winter coats and layering pieces right now. Which would be most helpful?

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Rank
Brand
Topic
LLM
Sentiment
1
🥇

Nordstrom

67%
75%
65%
60%
Neutral
2
🥈

boohoo

48%
0%
100%
45%
Neutral
3
🥉

PrettyLittleThing

47%
0%
95%
45%
Neutral
4

H&M

45%
90%
0%
45%
Neutral
5

Princess Polly

45%
0%
90%
45%
Neutral
6

Uniqlo

43%
85%
0%
45%
Neutral
7

ASOS

42%
80%
0%
45%
Neutral
8

Everlane

42%
70%
0%
55%
Neutral
9

Amazon

40%
35%
85%
0%
Neutral
10

Beginning Boutique

40%
0%
75%
45%
Neutral
11

Farfetch

37%
40%
0%
70%
Neutral
12

THE OUTNET

32%
0%
0%
95%
Neutral
13

Zimmermann

30%
0%
0%
90%
Neutral
14

Isabel Marant

28%
0%
0%
85%
Neutral
15

Ganni

27%
0%
0%
80%
Neutral
Domain
Title
LLM
URL
Women’s Winter Coats & Jackets | Wool, Puffer & Long | H&M US
Openai
Women's HEATTECH | UNIQLO US
Openai
ASOS | Designer Clothes | Womens Clothing | Womens Fashion
Openai
Nordstrom Expands Customer Selection Through Launch of a Digital Marketplace | Nordstrom
Openai
Shop Women's HEATTECH Bras | UNIQLO US
Openai
Cropped Trench Coats, Bomber Jackets, and Cozy Vests Are Everywhere This Fall-I'm Stocking Up on These 8 Styles
Openai
REI's Outlet Has Deals on Hoka Sneakers, Patagonia Jackets, and More Outdoor-Friendly Styles - Up to 60% Off
Openai
FARFETCH - The Global Destination For Modern Luxury
Openai
Mytheresa
Openai
Women's Coats & Jackets | Leather Trench & Winter | H&M US
Openai
US Standard Shipping | ASOS Customer Care
Openai
theoutnet.com
Gemini
canadagoose.com
Gemini
farfetch.com
Gemini
harrods.com
Gemini
nordstrom.com
Gemini
goodhousekeeping.com
Gemini
instyle.com
Gemini
princesspolly.com
Gemini
prettylittlething.us
Gemini
boohoo.com
Gemini
asos.com
Gemini
beginningboutique.com
Gemini
steepandcheap.com
Perplexity
youtube.com
Perplexity
lulus.com
Perplexity
boohoo.com
Perplexity
goodhousekeeping.com
Perplexity
nordstrom.com
Perplexity
talbots.com
Perplexity
meshki.us
Perplexity
theory.com
Perplexity
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