Below is a practical, step-by-step guide you can use right away to advertise manufacturing job openings in Ontario — plus a short, ready-to-use job ad template and tips to get better applicants fast.
- Prepare the job posting (make it clear & compelling)
- Job title: use standard, searchable titles (e.g., “CNC Machinist,” “Production Associate,” “Maintenance Technician”).
- Summary (1–2 lines): what the role does and why it matters.
- Key responsibilities: 6–10 bullet points, prioritized by importance.
- Must-have qualifications: certifications, years of experience, licences, language(s).
- Nice-to-have skills: optional but attractive.
- Shift, hours, location(s): be explicit (e.g., “2nd shift, Mon–Fri, Cambridge, ON”).
- Pay range: include a salary range or hourly rate if possible — it increases applications and avoids wasting time.
- Benefits & perks: health, training, overtime, tool allowances, tuition, relocation, shift premiums.
- How to apply: contact email, link to apply, or instructions (e.g., attach resume + certifications).
- Accessibility & accommodation line: “We welcome applications from people with disabilities and will accommodate needs during the recruitment process.”
- Employer brand line: 1–2 sentences on company culture, growth, safety record.
- Where to advertise (mix free + paid channels)
- Government & large job boards (high reach):
- Job Bank (federal) — widely used in Canada.
- Indeed, LinkedIn, Glassdoor, Monster.
- Canada / Ontario local sites and programs:
- Local community college posting boards (e.g., Mohawk, George Brown, Conestoga) and trade schools.
- Local employment centres / workforce development boards.
- Municipal job boards (city economic development pages).
- Industry-specific boards:
- Manufacturing associations, union hiring halls, Ontario Manufacturing Association, trade certification bodies.
- Social media:
- LinkedIn (organic posts + targeted job ads); Facebook Jobs & community groups; Instagram for employer branding.
- Niche & skills-focused:
- Apprenticeship portals, technical program alumni networks, red-seal trades job boards.
- Staffing / recruitment agencies:
- Temp-to-perm agencies and recruiters specializing in light/industrial/manufacturing.
- Community outreach:
- Local newspapers, community centres, churches, newcomer settlement agencies (for multilingual applicants).
- Events:
- Host or attend local job fairs, open houses, on-site hiring events, or community partnerships with colleges.
- How to target and get qualified applicants faster
- Use paid targeted ads on LinkedIn/Facebook by location, skills, certifications, and industries.
- Post several variations of the job title to capture different search terms (e.g., “Assembler / Production Operator”).
- Offer sign-on bonuses, referral bonuses, shift premiums, or training/upskilling — advertise these prominently.
- List a competitive hourly rate and clear advancement path to attract more applicants.
- Provide a fast, simple application process: mobile-friendly apply link or apply-by-text/email option.
- Use pre-screening questions in online applications to filter minimum requirements.
- Promote any employer-led training or apprenticeship opportunities — appeals to entry-level/transition workers.
- Make the workplace visible (employer brand)
- Post photos or short videos of the workspace, team, and equipment.
- Share employee testimonials and success stories on LinkedIn and your careers page.
- Highlight health & safety practices and certifications (e.g., ISO, safety awards).
- Keep your careers page updated and mobile-optimized.
- Reduce time-to-hire & improve retention
- Offer quick interview slots and same-day/next-day hiring events.
- Ensure fast communications: automated confirmations, clear timelines, and timely feedback.
- Create an onboarding outline and advertise the first-week experience (orientation, training).
- Track metrics: time-to-hire, cost-per-hire, source-of-hire, applicant-to-interview ratio — iterate based on what works.
- Legal & compliance reminders (brief)
- Avoid discriminatory language or selection criteria — aim to comply with Ontario Human Rights Code and employment laws.
- If you need definitive legal requirements (e.g., minimum posting language, pay transparency mandates), consult HR/legal counsel or Ontario government resources.
- Cost & timeline estimates (typical)
- Free postings (Job Bank, colleges, community boards): low cost, 1–4 weeks to get applicants.
- Paid job boards / sponsored listings: $100–$500+ per posting; faster responses (days).
- LinkedIn sponsored job: variable, per-click or per-application; good for skilled trades.
- Recruiting agency: 15–25% of first-year salary for permanent placement, faster but costly.
- Sample job ad (copy & paste)
Title: Production Associate — 2nd Shift (Cambridge, ON)
Summary: Join our growing team manufacturing precision metal components for automotive customers. We seek a reliable Production Associate for 2nd shift to operate machinery, inspect parts, and support continuous improvement.
Responsibilities:
- Operate and monitor production machines; load/unload parts.
- Inspect parts to print tolerance and record results.
- Maintain production logs and support quality checks.
- Follow all health & safety procedures; participate in continuous improvement.
Qualifications:
- High school diploma or equivalent; post-secondary in trades is a plus.
- 1+ year manufacturing experience or willingness to train.
- Able to lift 25 kg and stand for extended periods.
- Basic mechanical aptitude; experience with hand tools.
Pay & benefits: $22–$26/hr depending on experience; health benefits after 3 months; shift premiums; training and advancement opportunities.
How to apply: Email resume and availability to hiring@yourcompany.ca with subject “Production Associate — Cambridge.” We welcome applicants from diverse backgrounds and will provide accommodation as required.
- Quick checklist before posting
- [ ] Job title is searchable & standard.
- [ ] Salary or range listed.
- [ ] Location and shift are explicit.
- [ ] Application steps are simple and mobile-friendly.
- [ ] Accessibility/accommodation statement included.
- [ ] Posting live on 3–5 channels (Job Bank + 2 job boards + local college).
- [ ] Social post scheduled and recruiter briefed.
If you want, I can:
- Draft a tailored job ad for a specific role, location, and pay range.
- Suggest exact channels and sample wording for targeted paid ads.
Which would you like me to do next?