Short answer

• Royce’ is a Japanese boutique chocolatier known for very fresh, creamy confections (especially its Nama chocolate). It emphasizes delicate textures and subtle sweetness.
• Lindt is a Swiss chocolate maker with a broad range from mass-market bars to premium truffles; it’s known for smooth, cocoa-forward milk and dark chocolate and wide availability.
• Godiva is a premium/gift-focused brand (Belgian roots) known for elegant presentation, pralines and gift boxes, with a sweeter, more indulgent style and strong emphasis on gifting and stores/cafés.

Origins & brand positioning

• Royce’ (Japan): Boutique/artisan image, focused on freshness, novelty flavors, and refined textures.
• Lindt (Switzerland): Heritage chocolatier with both everyday and premium lines; balances craftsmanship with large-scale production.
• Godiva (Belgium origin): Luxury gift and retail chocolate brand with strong emphasis on presentation and seasonal assortments.

Signature products & style

• Royce’: Nama chocolate (silky, ganache-like blocks dusted with cocoa or matcha), potato chip chocolate (Potatochip Chocolate), thinner, delicate bonbons and seasonal limited editions. Texture tends to be ultra-creamy and melt-in-mouth; sweetness is often restrained.
• Lindt: Lindor truffles (creamy centers), Excellence dark chocolate bars (higher cacao percentages), Swiss milk bars. Smooth, rounded chocolate flavor; wide range of cacao intensities.
• Godiva: Assorted pralines, signature truffles, chocolate-covered strawberries (seasonal/retail), elegant boxed assortments. Tends to be sweeter and more centered on praline/ganache fillings and presentation.

Taste, texture, and sweetness

• Royce’: Very creamy, soft ganaches; subtle and often less sweet than typical North American chocolates; delicate flavors (matcha, fruit, malt).
• Lindt: Smooth, balanced cocoa flavor; can be less sweet in the high-cocoa lines and quite creamy in milk varieties.
• Godiva: Often sweeter and richer in praline-style confections; emphasis on indulgence and approachable flavors.

Quality perception & craft

• Royce’ and Lindt are both viewed as high-quality chocolatiers; Royce’ has an artisan/boutique reputation because of freshness and niche flavors. Lindt mixes artisan techniques with large-scale production. Godiva is perceived as premium largely because of packaging, retail experience, and gift positioning.

Price & value

• Royce’: Generally premium — pricey for perishable, boutique items (often sold by weight/box).
• Lindt: Mid-to-premium — accessible price points (bars and seasonal truffles) up to pricier specialty items.
• Godiva: Premium — positioned for gifting, tends to be more expensive than many mainstream brands for similar-sized assortments.

Availability & shelf life

• Royce’: Sold in specialty shops, airports, and online; many items (like Nama) are perishable and need refrigeration/shorter shelf life.
• Lindt: Widely available in supermarkets, specialty stores, Lindt boutiques, and online; longer shelf life on many bars.
• Godiva: Sold in boutiques, some retailers, and online; many boxed assortments have reasonable shelf life but are marketed mainly as gifts.

Best uses / who it’s for

• Royce’: Foodies and gift recipients who want delicate, distinctive, fresh-flavored confections; people who appreciate textures (very creamy ganache). Good for trying unique Japanese flavors.
• Lindt: Everyday indulgence and approachable premium gifts; good range for consumers who want both classic bars and premium truffles.
• Godiva: Gifting, special occasions, and customers who value upscale presentation and traditional praline assortments.

Bottom-line recommendations

• If you want ultra-creamy, fresh ganache-style chocolate and interesting flavors: choose Royce’.
• If you want broad choice, reliable Swiss-style chocolate and easy availability: choose Lindt.
• If you want gift-ready boxes, elegant presentation and traditional pralines: choose Godiva.

If you want, I can compare specific products (e.g., Royce’ Nama vs. Lindt Lindor vs. Godiva truffles) or recommend which to buy for a particular occasion.