Here’s a concise, practical guide to SEO and PPC services for businesses in Malaysia — what they are, local considerations, typical deliverables and pricing ranges, how to choose an agency, and an example starter plan you can use right away.

1. Quick definitions

• SEO (Search Engine Optimization): ongoing work to improve organic search visibility (Google, Bing) — technical fixes, on-page content, local SEO, link building, and content strategy.
• PPC (Pay‑Per‑Click): paid advertising where you pay per click or conversion (Google Ads, Microsoft Ads, Facebook/Instagram, TikTok, LinkedIn). Fast visibility and targeted traffic; performance depends on bid strategy, keywords, creative, and landing pages.

2. Malaysia-specific considerations

• Languages & audiences: Malaysia is multilingual — Malay (Bahasa Malaysia), English, Mandarin, Tamil in parts. Targeting and ad copy should match audience segments.
• Search behavior: high mobile usage. Mobile-first pages and fast load times are crucial.
• Local intent & maps: for local businesses, Google Business Profile (formerly GMB) + local citations matter.
• Payment & billing: most agencies bill in MYR or USD; Google Ads supports local billing (credit card, invoicing for larger accounts).
• Budget sensitivity: average CPCs vary by industry; consumer goods and local services are generally lower than finance/insurance.
• Regulations: ensure ads comply with Malaysian laws for regulated industries (healthcare, financial services, gambling) and platform policies.

3. Typical services & deliverables SEO:

• Technical audit (crawlability, site speed, mobile, schema) and fixes
• Keyword research tailored to Malaysian audience(s)
• On-page optimisation (titles, meta, H tags, internal linking)
• Local SEO (Google Business Profile setup/optimisation, citations, local landing pages)
• Content strategy & creation (blogs, landing pages, FAQ)
• Link-building/outreach and PR
• Monthly reporting & analytics (rankings, organic traffic, conversions)

PPC:

• Account audit and strategy (campaign structure by intent, geo, language)
• Keyword research & negative keywords
• Ad creative & A/B testing (text, responsive, image/video for social)
• Landing page optimisation & tracking setup (GA4, conversion tags)
• Bid management and budget pacing
• Remarketing / audience targeting
• Monthly performance reports (CPC, CTR, conversion rate, CPA, ROAS)

4. Typical timeline

• SEO: 3–6 months to see meaningful organic uplifts; steady gains over 6–12+ months.
• PPC: immediate traffic after launch; meaningful optimization in 2–8 weeks as data accumulates.

5. Common pricing models (Malaysia market ranges — approximate)

• SEO:
  • Small local business: MYR 1,500–5,000 / month
  • Mid-size / national: MYR 5,000–20,000 / month
  • Enterprise: MYR 20,000+ / month or retainer + project fees
  • One-off site SEO audit: MYR 1,000–8,000
• PPC:
  • Management fee: 10%–20% of ad spend (min MYR 800–3,000/month), or flat retainer MYR 1,500–10,000+/month
  • Ad spend: You control this — often MYR 2,000–20,000+/month depending on goals
• Some agencies offer bundled packages or performance-based models (be cautious: clear SLAs required).

6. How to choose an agency or freelancer Checklist:

• Proven Malaysia experience and local case studies (preferably in your industry)
• Transparent reporting and access to accounts (you should own ad and analytics accounts)
• Clear KPIs tied to business goals (not just impressions or clicks)
• Technical capability (developers for tracking, landing pages)
• Communication cadence & escalation path
• Client references and reviews
• Realistic promises — avoid guaranteed rankings; for PPC avoid guarantees on CPA without data
• Contract terms and exit clause (30 days notice typical)

7. KPI suggestions by channel SEO: organic traffic, organic conversions, keyword rankings for target KW, pages indexed, page speed improvements. PPC: impressions, CTR, CPC, conversion rate, cost per conversion (CPA), return on ad spend (ROAS), conversion volume.

8. Example 3‑month starter plan (B2C local retailer) Month 0 (setup & audit)

• Technical SEO audit and fixes (mobile, speed, schema)
• Keyword research (English + Malay)
• Google Business Profile optimisation
• GA4 + Google Ads + conversion tracking
• PPC campaign structure and initial creatives

Month 1

• Launch PPC (search & remarketing), allocate 60% budget to high-intent search
• Publish 4 SEO-optimized pages/blogs
• On-page optimisation for 5 priority pages

Month 2

• Optimize PPC (negatives, bids, ad testing)
• Begin local citations / link-building outreach
• Add 4 more content pieces; measure rankings and traffic
• A/B test 1 landing page

Month 3

• Scale winning PPC campaigns; reduce low-performing keywords
• Continue content and outreach
• Deliver full report with insights and next-quarter roadmap

9. Quick tips to improve ROI now

• Fix mobile speed and core web vitals first.
• Ensure conversion tracking (GA4 + Ads conversions) is accurate — otherwise you’re optimizing blind.
• Use responsive search ads + dynamic headlines for PPC.
• Leverage remarketing to recover interested visitors.
• Localise ad copy and landing pages to the language and culture of your target customers.

10. Sample initial brief to send agencies (copy/paste) Company: [Your company name] Industry/Products: [Short description] Target audience: [Geography: Malaysia / states / cities, languages, demographics] Primary goal: [Sales / leads / store visits / awareness] Monthly marketing budget (ad spend): [MYR X] Monthly management budget: [MYR X] Current assets: website URL, Google Analytics/GA4 access, Google Ads access, Google Business Profile KPIs: [e.g., 300 leads/mo, CPA < MYR 40, ROAS 4x] Timeline to start: [date]

11. Next steps (if you want)

• I can: a) review your website and give a short audit, b) propose a sample PPC campaign structure and initial keywords for Malaysia, or c) draft an RFP/email to send to agencies. Tell me which and share your website or budget if relevant.

If you prefer, tell me your business type, monthly ad budget, and target cities in Malaysia and I’ll give a tailored 3‑month plan and estimated costs.