Here’s a practical, prioritized checklist to improve your website’s SEO for users and search engines in Malaysia. I’ll cover technical, on‑page, local, content, and link-building tactics plus measurement and an action plan.

Priority actions (first 30–90 days)

1. Ensure Google can index your site

   • Create and submit an XML sitemap to Google Search Console.
   • Check and fix robots.txt (don’t accidentally block pages).
   • Use Search Console to find crawl/indexing errors and fix them.

2. Make the site mobile-first and fast

   • Use PageSpeed Insights / Lighthouse to identify major speed issues.
   • Optimize images, enable lazy loading, compress assets, use HTTP/2 or HTTP/3, and serve via a CDN.
   • Aim to pass Core Web Vitals (LCP, FID/INP, CLS).

3. Fix technical SEO issues

   • Resolve broken links (404s), redirect chains, and canonicalization problems.
   • Implement schema markup for rich results (Organization, Breadcrumb, Product, LocalBusiness).
   • Use proper hreflang or language tags if you have multi-language pages (Bahasa Malaysia, English, Mandarin).
   • Serve correct, unique title tags and meta descriptions; avoid duplicates.

4. Keyword research with Malaysian intent

   • Identify keywords Malaysians actually use: mix of Bahasa, Manglish (Malay + English), and Chinese where relevant.
   • Include local qualifiers (e.g., “near me”, city names like Kuala Lumpur, Penang, Johor Bahru).
   • Target long-tail queries and question-style searches used in voice search.

On-page & content (ongoing) 5. Create locally relevant, high-quality content

• Publish pages that answer local needs: local guides, pricing in MYR, shipping info, localized FAQs, case studies with Malaysian clients.
• Optimize headings, content, and image alt text for your target keywords.
• Use natural language, short paragraphs and clear CTAs.

6. Local SEO (critical if you serve Malaysia geographically)

   • Create/optimize Google Business Profile (GBP) with accurate NAP (name, address, phone), hours, photos and categories.
   • Add consistent NAP across local directories (YellowPages.my, Fave, Yelp if used in Malaysia) and industry-specific directories.
   • Collect and respond to customer reviews—encourage satisfied customers to review on GBP and local platforms.

7. Optimize for mobile UX and conversions

   • Ensure buttons, forms and checkout work well on mobile.
   • Reduce intrusive interstitials that can hurt rankings and user experience.
   • Show trust signals (local payment methods, shipping times, contact info).

Links & authority 8. Build local, relevant backlinks

• Outreach to Malaysian blogs, news sites, industry associations, suppliers, and universities for mentions or guest posts.
• Sponsor or participate in local events, webinars or community initiatives that produce links.
• Create linkworthy assets: local studies, original data, tools, guides or infographics relevant to Malaysian users.

9. Use social & PR for visibility
   • Share content on platforms popular in Malaysia (Facebook, YouTube, TikTok, LinkedIn for B2B).
   • Work with local influencers or micro-influencers when appropriate.

Technical monitoring & analytics 10. Track what matters - Set up Google Analytics (GA4) and link it to Search Console. - Monitor organic traffic, click-through rates (CTR), impressions, top queries, and conversions. - Use rank-tracking for your core keywords in Malaysia (city-level if possible).

11. Regular technical audits
    • Run periodic crawls (Screaming Frog, Sitebulb) to catch new issues.
    • Monitor uptime, SSL expiry, and site speed.

Localization & language specifics 12. Serve content in the right language and currency - If you target Bahasa Malaysia speakers, create dedicated Bahasa pages (don’t just auto-translate). - Display pricing in MYR and include local shipping/payment info. - Use hreflang if you have language variants to avoid duplicate-content issues.

13. Schema and structured data for local intent
    • Use LocalBusiness schema for storefronts.
    • Add product, review, FAQ, and event schema where applicable for better SERP features.

User experience & conversions 14. Improve engagement signals - Improve page readability, reduce bounce rates, and increase dwell time with helpful content, internal linking and clear navigation. - Add FAQs and answer boxes optimized for featured snippets.

15. Security & trust
    • Use HTTPS sitewide.
    • Provide clear support/contact options and local return/shipping policies.

Measurement & timeline (example)

• Week 1–2: Setup Search Console, Analytics, fix robots.xml, submit sitemap, fix critical 404s and redirects.
• Week 3–6: Mobile & speed optimizations, schema on key pages, GBP setup/optimization.
• Month 2–4: Content calendar (local topics), backlink outreach, local citation cleanup.
• Month 4–12: Iterate based on performance, expand content, scale link building, technical audits monthly.

Recommended tools

• Free: Google Search Console, Google Analytics (GA4), PageSpeed Insights, Mobile-Friendly Test, Google Business Profile.
• Paid/useful: Ahrefs/SEMrush/Moz (keyword and link research), Screaming Frog (site crawl), SurferSEO or Clearscope (content optimization), GTmetrix or WebPageTest (deeper speed analysis).

Quick local tips for Malaysia

• Use MY domain or .com with clear Malaysian targeting: include “Malaysia” or city names in landing pages if you target specific cities.
• Consider Bahasa content and Manglish keyword variants; users often mix languages in searches.
• Leverage local events, partnerships and Malaysia-based media for backlinks and visibility.

If you want, I can:

• Produce a 30/90/180 day actionable plan tailored to your site (requires your website URL and top 3 competitors).
• Audit one page or a list of pages and give specific on-page fixes.

Which would you prefer?