Below is a concise, practical breakdown of how PPC (Google Ads / Meta / Microsoft ads) agencies in Delhi NCR typically price their services, what affects cost, and what to expect when you request quotes.

Summary — common pricing models and typical ranges (Delhi NCR / India)

• Percentage of ad spend (most common): ~10%–20% of monthly media spend (higher for very small budgets; lower for very large budgets). (ad360.in)
• Flat monthly management fee: roughly INR 15,000–INR 150,000+ per month depending on scope and agency seniority (small/local firms at lower end; full-service/premium agencies at higher end). (bengaluru.Osumare.com)
• Hybrid (flat fee + % of ad spend) or tiered pricing: common—e.g., a minimum flat fee plus % above certain spend thresholds. (Mavlers.com)
• Hourly / project / setup fees: audits, initial campaign setup, or one-off projects usually billed hourly or as a one-time setup — typical hourly consultant rates vary widely (consultant/SMB specialists to agency senior rates). Many agencies charge a setup fee (one-time) of INR 5,000–INR 50,000+ depending on complexity. (ad360.in)

Typical cost-by-business-size (practical examples)

• Small local business / startup (ad spend INR 15k–75k/month):
  • Management: INR 15,000–40,000/month or 15%–25% of ad spend (agencies often set a minimum fee). (bengaluru.Osumare.com)
• Mid-size business / growth stage (ad spend INR 75k–5L/month):
  • Management: INR 30,000–1,50,000/month or 10%–18% of ad spend. (SibInfotech.com)
• Enterprise / large accounts (ad spend 5L+/month):
  • Management: INR 1,50,000+ or sliding % (often 8%–15% with service tiers & SLAs). (SibInfotech.com)

What’s usually included vs add-ons

• Usually included: account audit (sometimes one-time), campaign setup, keyword research, ad copywriting, bid management, weekly/biweekly/monthly optimizations, conversion tracking, and reporting. (bengaluru.Osumare.com)
• Common add-ons (extra cost): dedicated landing page design, analytics/CRM integrations, once-off A/B testing design & build, creative production, advanced attribution modeling, offline conversion imports. Ask for itemized list. (bellringermarketing.com)

How agencies calculate fees (practical notes)

• Small budgets often face a minimum fee because baseline work is similar regardless of ad spend. (ad360.in)
• Percentage models align incentives but can grow costly as you scale; flat fees give predictability. Many agencies offer a sliding scale (higher % for lower spend, lower % for higher spend). (SibInfotech.com)

Red flags to watch for

• Very low management fee with vague deliverables (may mean minimal optimization). (CallRail.com)
• Agencies that guarantee specific # of conversions without clear methodology—PPC outcomes depend on many factors (industry CPCs, creative, landing pages). (bellringermarketing.com)

Quick checklist to get comparable quotes

• Tell agencies: monthly media budget, target geos (Delhi NCR / pan-India / global), platforms (Search, Display, YouTube, Meta, LinkedIn), goals (leads / e‑commerce ROAS / store visits), current performance (if any).
• Ask for: exact services included, reporting cadence, minimum term, setup fee, team structure (who will manage), examples + references, KPIs they will optimize, penalty/exit terms. (ad360.in)

Sample negotiation / contracting tips

• Start with a 3-month trial with clear KPIs and monthly check-ins.
• Negotiate a cap on the % fee as spend scales, or move to flat-fee once spend crosses a threshold. (SibInfotech.com)

If you want, I can:

• Draft a short RFP template you can send to 5 agencies in Delhi NCR to get comparable proposals.
• Or find and shortlist 5 Delhi NCR PPC agencies with publicly listed pricing or indicative quotes (I’ll pull current quotes from agency sites and list them). (I can do this next — say which option you prefer.)

Sources used for the ranges and models above: industry guides and India-focused agency pricing resources. (bengaluru.Osumare.com)