Here are highly regarded SEO / legal marketing agencies that either specialize in law firms or have strong local presence and results for Dallas-area law firms. I’ve included why each is a good fit, typical strengths, and sources you can check. (If you want, I can narrow these to a budget or firm-size.)

Top picks for law-firm SEO in Dallas

1. LaGrande Marketing — law‑firm specialist headquartered in Dallas; focuses exclusively on lawyers, which helps with attorney-specific content, intake optimization, and local lead campaigns. Good if you want a firm that understands legal ethics, fee-driven keywords, and local competition. (lagrandemarketing.com)

2. DFW Legal Marketing — Dallas-based agency that advertises data-driven SEO, PPC and website services for law firms (local market expertise and practice-area targeting). Strong option for firms wanting combined SEO + paid lead strategies. (GrowthFolks.io)

3. LawRank (and other law-focused agencies such as First Page Sage / One First Legal) — law-focused SEO teams experienced with high-competition legal keywords, citation/Maps work, content creation and technical SEO for firms competing in big practices (personal injury, criminal defense). Good for firms in competitive practice areas. (firstpagesage.com)

4. Funnel Boost Media — Dallas-based digital agency with local SEO, lead-gen, conversion tracking and custom landing pages; useful if you want strong analytics and integrated call-tracking with SEO. Good for mid-sized firms that track ROI closely. (thriveagency.com)

5. SEO Dogs (Dallas SEO Dogs) — Dallas agency with transparent reporting and a broad SEO service mix (local SEO, content, technical fixes). Good for firms that want an established local SEO partner. (GrowthFolks.io)

6. Authority Solutions / Hexxen (legal marketing networks) — national legal marketing specialists with local Dallas offerings; they provide attorney-specific SEO, local landing pages and content for law firms seeking an agency that scales across multiple offices. Good when you need multi-location SEO and legal content programs. (authoritysolutions.com)

7. Scale & Sword / Legnd / other Texas-focused legal shops — these appear on recent roundups of top Texas law-firm marketing agencies and may suit firms wanting local-Texas market knowledge plus SEO + LSA/PPC expertise. Consider them if you want Texas-specific competitive strategies. (scaleandsword.com)

How I selected these (what to look for)

• Legal experience: agencies that explicitly market to law firms understand ethical limits (attorney advertising rules) and common high-value practice-area keywords. (Hexxen.com)
• Local Dallas presence or strong Texas case studies: helps with local pack/Maps optimization and region-specific content. (thriveagency.com)
• Measurable lead-tracking: call tracking, form attribution and conversion dashboards are essential for evaluating SEO ROI. (thriveagency.com)

Next steps (recommended)

• Ask each shortlisted agency for: recent Dallas law‑firm case studies, typical monthly budget ranges for your practice area, a sample audit of your site (many will provide a free mini‑audit), and references from other Texas law firms.
• Typical starting budgets for competitive legal SEO in major U.S. markets often run from roughly $2,000–$7,000+/month depending on competition and services; ask agencies for expected timeline to rank and lead volume estimates. (Hexxen.com)

Would you like me to:

• Narrow this list to agencies in a specific budget range?
• Contact or draft outreach messages to 3–5 of these firms for you?
• Run a quick comparative table of services & pricing from the agencies above?

If you want the direct websites or need recent client examples, I can fetch and summarize those next.