Below are affordable, reputable SEO options tailored to small law practices in Texas — plus realistic price expectations and quick vetting tips so you can pick the right fit.

Recommended affordable providers (good for small/single-office law firms)

• JurisPage — law‑firm focused agency that handles SEO, WordPress sites, Google Ads and Google Business Profile setup; positioned for smaller firms that want a legal-specialist vendor. Good if you want industry-specific experience. (BKACONTENT.com)

• LawRank — specialized legal SEO agency with packages that start lower than large national firms; strong on local SEO, GBP (Google Business Profile) optimization and technical audits (useful for competitive Texas metros). (WebFX.com)

• Grow Law Firm (or similar boutique legal agencies) — mid‑size niche shop that balances price and services for solos and small firms (SEO + content + PPC options). Often more affordable and easier to work with than national firms. (aceddigital.com)

• Legal Guardian Digital (and other small, legal‑niche shops) — marketed specifically toward small firms and solo practitioners; typically cheaper entry points and more hands‑on service. (WebFX.com)

• Freelancers / Marketplaces (Upwork, Fiverr, specialized freelance SEO for lawyers) — hire hourly or per‑project for local SEO, content, GBP setup and basic link work; lowest cost if you vet skills carefully. Expect variable quality; use portfolios and references. (Supported by general market pricing guidance). (hurrdatmarketing.com)

Good supplemental vendors (pay‑per‑deliverable services)

• Link builders & local citation services — Loganix, Ranktracker, Searcharoo and similar providers sell per‑link or citation packages that are useful for law firms that can’t afford high monthly retainers; pick white‑hat, relevant placements only. These are effective complements to an on‑going SEO plan. (Ranktracker.com)

What “affordable” realistically means (price ranges)

• Freelancers / small projects: $300–$1,500 one‑time; $300–$1,200/month for light ongoing local SEO. (hurrdatmarketing.com)
• Boutique legal SEO agencies (small firms/solos): $1,000–$3,000/month for a focused local SEO program (GBP + local citations + some content + basic link outreach). (lagrandemarketing.com)
• Larger or full‑service legal SEO agencies: $2,500–$5,000+/month (best for aggressive growth in competitive practice areas like PI). (BKACONTENT.com)

Which approach to choose (by firm size / budget)

• Solo or 1–3 lawyers on a budget: start with a freelancer or boutique legal agency for GBP optimization, 5–10 local pages, and a monthly content piece. Consider adding pay‑per‑link or citation bundles as needed. (hurrdatmarketing.com)
• Small firm (3–15 lawyers) wanting steady growth: boutique legal SEO agency (monthly retainer $1k–3k) plus occasional link building or PR. (aceddigital.com)
• Competitive practice areas (personal injury, criminal defense in big Texas metros): plan for higher spend ($3k+/mo) or focus on hyperlocal niches to reduce cost. (lagrandemarketing.com)

Tips to vet and avoid wasted spend

• Look for law‑industry experience and client case studies (ask for Texas law firm examples). Specialized legal agencies understand YMYL/E‑E‑A‑T requirements. (Ranktracker.com)
• Ask for transparent deliverables and expected timelines (rankings vs. traffic vs. leads). Demand a sample report. (WebFX.com)
• Check reviews on Clutch, Google, and ask for references. Beware fixed “guaranteed #1” promises. (WebFX.com)
• Start with a 3–6 month trial (local SEO shows measurable gains in months, not days) and require month‑to‑month after trial rather than long lock‑in. (hurrdatmarketing.com)

Quick next steps (practical)

1. Decide budget (monthly and one‑time).
2. Choose 2–3 providers from the list above and request a short audit and pricing for a Texas‑specific local SEO package. Ask them to show results for Texas firms or nearby metros. (BKACONTENT.com)
3. Run a light technical and GBP audit yourself (or ask the vendor to include it) — many vendors will provide a free mini‑audit. (hurrdatmarketing.com)

If you want, I can:

• shortlist 3 affordable vendors specifically located near your Texas city (Dallas, Houston, Austin, San Antonio) and include estimated starting prices and a vetting checklist; or
• draft a short RFP/email you can send to agencies asking for an audit and price quote.

Which of those would you like me to do?