Short answer — for law firms competing in big Texas metros (Houston, Dallas–Fort Worth, Austin, San Antonio), the top SEO/marketing firms to consider are (in no particular order):

• Rankings.io — boutique, law‑firm‑only SEO with strong case studies for high‑value practice areas (personal injury, mass torts, complex plaintiff work). Good if you want an SEO-first partner that focuses on organic lead generation. (Rankings.io)

• PaperStreet — long-standing legal‑industry web design + SEO agency (2,000+ legal projects). Good if you want award‑winning website design plus integrated SEO/content. (PaperStreet.com)

• Consultwebs — veteran legal marketing firm (25+ years) focused on technical SEO, content and local visibility for competitive markets. Good for firms that want proven process and stability. (Rankings.io)

• LawRank (and similar boutique local‑SEO specialists) — strong at local and enterprise SEO in competitive metros; useful for firms that must dominate multi‑practice, multi‑location footprints. (aceddigital.com)

• Empirical360 — niche legal marketing shop (strong on family law / estate planning verticals, PPC + SEO) with hands‑on campaign work. Good for growth‑stage firms wanting paid + organic coordination. (linkedin.com)

• PaperStreet / LawLytics / GrowLawFirm (smaller/legal‑specific platforms) — LawLytics focuses on law firm websites + local SEO for smaller firms; GrowLawFirm is a mid‑sized agency with balanced pricing and services. Pick these if you want simpler contracts and platform support. (PaperStreet.com)

• Scorpion — large platform with full‑service website, PPC and SEO offerings and many Texas clients; perform due diligence (mixed reviews on transparency, contracts and organic results). Consider if you want an all‑in one platform and enterprise onboarding, but read reviews and contract terms carefully. (Scorpion.co)

How I chose these (quick criteria)

• Legal‑industry experience and case studies (important for ethics, content accuracy and lead value). (Rankings.io)
• Track record in competitive/local SEO (multi‑location, multi‑practice markets like Houston/Dallas). (aceddigital.com)
• Service mix you’ll need: technical SEO, content, local/GMB optimization, link building, PPC + intake optimization. (Rankings.io)

Recommendation for big Texas cities (practical guidance)

• If you’re a high‑value personal‑injury or mass‑tort plaintiff firm in Houston or Dallas: prioritize boutique, law‑only SEO (Rankings.io, LawRank) with proven case studies in national/competitive categories. (Rankings.io)
• If you need best‑in‑class website + integrated SEO (all firm sizes, including estate/family/criminal): PaperStreet or Consultwebs. (PaperStreet.com)
• If you want tightly coordinated PPC + SEO for practice areas like family law or estate planning: Empirical360 or similar specialist shops. (linkedin.com)
• If you prefer a single vendor for ads, hosting, sites and local listings across many offices (but want to avoid long lock‑in without transparency): evaluate Scorpion carefully (ask for sample reporting, link sources, and exit terms). (Scorpion.co)

Practical next steps (fast)

1. Define priorities: main practice area(s), target cities (Houston / Dallas / Austin / San Antonio), and monthly marketing budget.
2. Ask shortlists for Texas case studies and measurable KPIs (organic leads, phone calls, average cost per lead) from similar firms. Request references from Texas firms. (Rankings.io)
3. Require a 90‑day roadmap, transparent reporting (rankings + leads + cost), and clear contract exit/ownership terms for your website/content/citation profiles. (growlaw.co)

If you want, I can:

• Shorten this to a 3‑agency shortlist matched to your exact city and practice area; or
• Draft a short RFP/email you can send to each agency to get comparable proposals and KPIs.

Which would you prefer?