Here are Dallas-area (or Dallas-serving) agencies that commonly offer affordable SEO packages for attorneys, with a short note on services and any publicly listed pricing or positioning. I included niche legal‑marketing firms and local Dallas providers so you can compare specialization vs. price. I recommend getting 2–3 proposals and asking each for law‑firm case studies, expected KPIs, and minimum contract terms before deciding.

1. Grow Law (Dallas) — law‑firm focused, local SEO + PPC + content. Targets Dallas legal markets and local map-pack visibility. Good if you want a Dallas team that understands competition and local courts. (growlaw.co)

2. We Do Web — offers law‑firm SEO services for Dallas with local SEO, content and technical optimization aimed at map pack and organic visibility. Good option for firms wanting a targeted local strategy. (wedoweb.com)

3. SEO for Lawyers / LawSEO (has Dallas office) — niche agency that explicitly packages SEO for attorneys; transparent tiered pricing published (example starter tier shown at $2,500/month on their pricing page). Good if you want a firm focused only on legal clients and clear deliverables. (LawSEO.com)

4. JurisPage (national, legal niche) — a legal‑marketing agency that focuses exclusively on law firms; often cited as an affordable, industry‑specific option (packages can start around the low thousands depending on scope). Good if you want deep legal‑vertical experience. (BKACONTENT.com)

5. WebFX (national) — full‑service digital agency that works with law firms and offers tiered SEO packages and a client portal; typically competitive pricing for the features and reporting they provide (mid‑range pricing commonly $2,500+ / month for law firms). Good if you want robust reporting and broader digital marketing (SEO + CRO + PPC). (BKACONTENT.com)

6. Local Dallas SEO agencies listed on aggregator/best‑firms lists — several Dallas shops advertise lower‑entry retainers or project pricing (monthly retainers in Dallas frequently range from roughly $750–$5,000 depending on scope). Use local agency lists to find smaller shops that may offer affordable law‑firm packages. (See Dallas SEO pricing overview and best‑firms list.) (AuthoritySolutions.com)

How to evaluate “affordable” vs “worth it”

• Expect market realities in Dallas: legal keywords are competitive — truly affordable (very low) monthly packages often deliver only foundational/local SEO; meaningful market share typically requires $1,500–$3,000+/month. (Dallas pricing snapshot.) (AuthoritySolutions.com)
• Ask each agency for: recent law‑firm case studies in Dallas/DFW, sample deliverables (content count, link strategy, GBP management), expected timelines for KPIs, and transparent pricing (setup + monthly + any add‑ons). If they won’t provide references/case studies, treat that as a red flag. (LawSEO.com)

Quick next steps (practical)

• Shortlist 3 agencies from the list above (include at least one legal‑vertical and one local Dallas shop).
• Request: (a) a written scope + price, (b) 12‑month roadmap tied to KPIs (calls/organic leads), (c) two Dallas law‑firm references.
• Compare contract length, cancellation terms, and what happens to content/website if you stop the contract.

If you’d like, I can:

• Pull 3–5 specific Dallas agency contact pages and the URLs with current starter pricing and case studies (I’ll fetch current pages and their published pricing) — I’ll need your permission to look these up now.