Below are affordable Texas-focused SEO providers and small agencies that commonly work with solo or boutique law practices, plus short notes on pricing signals, what they offer, and how to choose one. I included local options across major Texas markets (Austin / Dallas / Houston) and a few lower-cost specialists — plus selection tips and red flags so you can pick the best fit.

Recommended affordable Texas SEO providers for boutique law firms

• MojoRhino (Texas-focused, solo/small‑firm specialty). Positions itself for solo/small/medium Texas law firms and emphasizes cost-effective, high-return work (SEO + Google Ads). Good if you want a hands-on marketer rather than a large agency. (MojoRhino.com)
• GrowLaw / Austin law firm marketing (Austin-focused law firm marketing). Small regional agency that advertises tailored SEO + local SEO for Austin attorneys — useful if you want local-market expertise in Austin. (GrowLaw.co)
• Comrade (Austin digital/SEO agency). Full-service agency with law-firm SEO experience and mid-tier pricing ranges that can work for firms wanting more technical/enterprise work but still negotiating smaller packages. Typical monthly ranges are shown on their site. (ComradeWeb.com)
• Houston Law Firm SEO / WebSEOHouston / Houston Small Business Marketing (Houston local specialists). Local Houston firms that focus 100% or heavily on attorneys; helpful for Houston-market local SEO and Google Maps optimization at lower price points than national legal-specialist firms. (houstonlawfirmseo.com)
• Smaller/very low-cost options (contractors or boutique packages) — examples found in Texas listings: SEO Vivek Rana (advertises low entry pricing and Texas-focused packages) and other independent operators that advertise low monthly starts; these can be affordable but require stronger vetting. (seovivekrana.com)

Typical budgets and what to expect

• Realistic affordable range for boutique law firms: $1,000–$4,000/month for ongoing local SEO + content for a single office; $500–$1,500/month may be possible with very small contractors or limited-scope packages (local citations, basic on‑page SEO, minimal content). Higher-competition keywords (personal injury, criminal defense) push budgets higher. (Estimates from Texas law‑firm SEO market listings.) (edifyingvoyages.com)

How to pick the right (affordable) provider — checklist

1. Law‑firm experience: prefer providers who list attorney clients or law-specific case studies (avoids one-size-fits-all SEO).
2. Local SEO expertise: ensure they know Google Business Profile / Maps optimization and local citation cleanup — that drives most small‑firm leads.
3. Transparent deliverables: ask for a clear monthly scope (number of pages/blogs, citation work, link outreach, reporting cadence).
4. Reporting & conversion tracking: must include Google Analytics / Search Console access and lead tracking so you can measure ROI.
5. Trial/short commitment: start with a 3‑month test rather than a year; avoid long lock-ins until you see results.
6. References & examples: request 1–2 references from similar-size law firms in Texas and examples of ranking gains or lead growth.

Red flags to avoid

• Guaranteed #1 rankings or promises that sound like a quick fix.
• No written scope or vague “we’ll do SEO” proposals.
• Agencies that outsource everything with no named team or single point of contact.
• Extremely low flat fees with no transparency about where they cut corners (e.g., low‑quality content, spammy links).

Practical next steps (fast)

1. Narrow to 2–3 providers above (or other local options you find) and request: a) a 30–45 minute discovery call, b) a written 90‑day plan with KPIs, c) client references.
2. Start with a 3‑month pilot focused on local SEO, Google Business Profile optimization, and 1–2 high‑intent pages or blog posts.
3. Measure leads / cost-per-lead and decide on scaling after month 3–6.

If you’d like, I can:

• Pull 3–5 specific agencies (with contact pages, pricing signals, and recent client examples) for your city in Texas (Austin, Dallas, or Houston), or
• Draft a short RFP/email template you can send to agencies to get comparable proposals.

Which would you prefer (city and whether you want contact templates)?