Here are top online stores to shop winter fashion across price ranges and needs — grouped so you can jump straight to the category you care about. For each I note why it’s useful (style, price, or specialty) and what it’s best for.

Budget / Value (under ~$150)

• Uniqlo — reliable, warm basics (Ultra Light Down, heattech layers) at very affordable prices; great for layering. (vogue.com)
• H&M — trend-forward styles and inexpensive wool-blend coats and faux-shearling pieces. Good for seasonal looks. (teenvogue.com)
• Target (A New Day, Universal Thread, All in Motion) — very budget-friendly coats and cozy knits; fast shipping & easy returns. (self.com)
• Old Navy / GAP / Amazon — wide selection of inexpensive puffers, parkas and kids’ winterwear; good for basics and quick replacements. (people.com)

Mid-price / Contemporary (roughly $100–$500)

• Everlane — minimalist, sustainably minded coats and sweaters; good for quality basics and mid‑range outerwear. (self.com)
• J.Crew / Madewell — classic wool coats, peacoats and seasonal knits with regular sales; great for elevated everyday looks. (vogue.com)
• Zara / Mango / COS — fashion-forward, runway-inspired winter silhouettes at mid-range high‑street prices. Useful for trend pieces. (vogue.com)
• Aritzia / Banana Republic / Nordstrom (stores & site) — higher-quality mid-range coats and a wide brand selection (dressy and casual). (vogue.com)

Outdoor / Technical (warmth, waterproofing, performance)

• REI — curated selection of technical parkas, insulated jackets, tested gear plus in-depth buying guides (great for cold-weather performance and layering). (rei.com)
• Patagonia — known for durable, weather-ready parkas and sustainable materials; excellent for cold/wet climates and long-lasting gear. (gearjunkie.com)
• The North Face / Columbia / Backcountry — reliable technical puffers, parkas and ski jackets across a broad price span. Good for active winter use. (gearjunkie.com)

Department stores & one-stop shops (all ranges)

• Nordstrom / Macy’s / Bloomingdale’s — huge assortments from budget to designer, frequent sales, easy returns — useful if you want to compare brands in one place. (vogue.com)
• Amazon / Zappos — massive selection and fast shipping; good for basics, last-minute needs and lower-price puffers. (people.com)

Premium & Designer (investment pieces)

• Net-a-Porter / Farfetch / MatchesFashion — carry designer and luxury outerwear (Max Mara, The Row, Bottega Veneta); best for investment coats and statement shearling/faux‑fur pieces. (vogue.com)
• Saks Fifth Avenue / Bergdorf Goodman — designer-focused, good for formal winter coats and holiday/event pieces. (vogue.com)

Sustainable & Resale (lower cost for higher-end items)

• The RealReal / Vestiaire Collective — authenticated luxury resale — great for designer coats at reduced prices.
• ThredUp / Poshmark / Depop — wide thrifted and secondhand winter clothing; economical and eco-friendly ways to find unique pieces.

Editorial / trend resources (to help pick styles)

• Vogue / Glamour / Who What Wear / Teen Vogue — seasonal trend lists and curated shopping guides (helpful for spotting this season’s coat silhouettes and styling ideas). (vogue.com)

Quick shopping tips

• For extreme cold or wet weather, prioritize technical sites (REI, Patagonia, The North Face) and look for features like down-fill power, waterproof/breathable shells and insulated hoods. (gearjunkie.com)
• For trendy statement coats (faux fur, teddy, shearling), check Zara, Mango, Aritzia and mid‑to‑high editorial picks (Vogue). (vogue.com)
• If you want investment pieces that last decades, shop Net‑a‑Porter, MatchesFashion, Saks or designer resale on The RealReal. (vogue.com)

If you’d like, I can:

• Narrow these to “best places to buy a warm technical parka,” or “best sites for a stylish faux‑fur coat under $300,” or
• Suggest 6 specific coat picks (budget → luxury) with links and current price ranges.

Which would be most helpful?