Here are widely recommended “natural” / clean makeup brands (good performance + cleaner ingredient philosophies). I’ve listed what they’re best known for, typical price range, and quick notes on certifications or why editors/experts recommend them.

Top picks

• ILIA — lightweight, skin‑friendly foundations and multitaskers (Super Serum Skin Tint, Limitless Lash). Mid‑range ($28–$60). Popular with editors for “skin‑first” formulas. (byrdie.com)
• RMS Beauty — creamy, skin‑like complexion and glow products (Uncover-Up, Living Luminizer). Mid to higher ($34–$82). Praised for minimal, food‑grade ingredients and high pigment. (allure.com)
• Kosas — buildable, skincare‑infused color (foundations, blushes, lip oils). Mid ($28–$48). Noted for flattering formulas and clean ingredient focus. (allure.com)
• Kjaer Weis — luxe refillable organic makeup (cream foundations, blushes). Higher ($45+). Highlights: organic certification, sustainability and high performance. (allure.com)
• W3LL People — mineral/plant‑based makeup with many EWG‑Verified items; good for sensitive skin. Affordable to mid ($10–$50). EWG verification cited for many products. (gurlgonegreen.com)
• 100% Pure — fruit‑pigmented colors, natural pigments, broad range from concealers to mascaras. Affordable to mid ($10–$40). Often listed in clean/natural roundups. (allure.com)
• Saie — modern clean makeup (primers, tints) favored by editors and Allure Best of Beauty lists. Mid ($20–$40). Known for lightweight, glowy primers and skin tints. (allure.com)
• Juice Beauty — organic, skincare‑hybrid foundations and tinted products. Mid ($20–$60). Frequently recommended in natural/organic brand lists. (allure.com)
• ILIA (repeat worth noting) / Summer Fridays / Haus Labs — brands that emphasize cleaner ingredients while delivering high performance; editors feature products from these houses in “best clean makeup” guides. Mid price. (allure.com)

How I picked these (helpful context)

• “Natural” and “organic” aren’t strictly regulated for cosmetics in the U.S.; many experts and publications instead use terms like “clean beauty,” look for third‑party verification (EWG Verified, Leaping Bunny/PETA for cruelty‑free), and rely on editorial testing. That’s why credible editor roundups (Allure, Byrdie, Good Housekeeping) and EWG verification are useful cross‑checks. (allure.com)

Quick buying tips

• If you want strictly verified low‑hazard ingredient lists, search for EWG Verified products or the brand’s transparency pages. (verified-portal.ewg.org)
• Try sample sizes (many brands sell samples or trial sets) because natural formulas can wear differently on different skin types. Editorial “Best of” lists (Allure, Byrdie) are good for product‑level starts. (allure.com)

If you’d like, I can:

• Narrow recommendations by price, skin type (oily, dry, acne‑prone, mature) or specific products (foundation, mascara, lipstick).
• Pull current EWG‑verified product lists for any particular brand.

Which of those would you like more detail on?