Here are performance-marketing agencies and organisations in Malaysia (or with Malaysian presence) that specialise — or have clear capability — in export / cross‑border marketing strategies, with short notes on why each is relevant and links to sources.

Top recommendations

• MATRADE (Malaysia External Trade Development Corporation) — national export‑promotion agency. Provides export marketing strategy, market intelligence, e‑commerce export programmes (eTrade/eBizLink), exporter training and business‑matching; useful for grants, market entry support and trade missions as well as digital export campaigns. (miti.gov.my)

• AsiaPac (AsiaPac Digital) — regional performance agency with an office network across Asia and explicit China/Southeast Asia market‑entry services (localized channels such as Douyin/WeChat, Google, programmatic), positioned for outbound/cross‑border digital campaigns. Good for sellers targeting China and other APAC markets. (asiapacdigital.com)

• PMAX (PMAX / PMAX eCommerce specialists listed in agency roundups) — e‑commerce performance agency focused on conversion and cross‑border e‑commerce growth; often used by brands scaling sales to international marketplaces. (Listed among Malaysia performance/e‑commerce agencies.) (Newnormz.com.my)

• Elixus Agency (Ematic Group) — performance‑driven agency in Kuala Lumpur with full‑funnel growth and regional capabilities; has worked with export‑oriented brands and DTC clients that scale across borders. Good for DTC / FMCG exporters wanting ROI‑driven digital acquisition. (Newnormz.com.my)

• NP Digital (Malaysia arm / Neil Patel network) — global performance marketing firm with SEO, paid media and cross‑border campaign experience; useful for export growth where organic + paid visibility in target markets matters. (Newnormz.com.my)

Other agencies to consider

• AsiaPac alternatives / regional networks — many regional digital networks (AsiaPac, Digital Agency Network entries) explicitly offer “global/outbound” campaigns and China market services; useful if you need multi‑market execution and local channel knowhow (Baidu, Douyin, Xiaohongshu, Line, etc.). (campaignasia.com)

• Boutique/SME specialists (Oblique, Shock Media Studio, other local performance shops) — good if you’re an SME seeking cost‑efficient paid media + marketplace listing optimisation for export channels. (Appear on local agency lists for performance/e‑commerce.) (brandradar.org)

How to pick the right partner

• Match target market expertise: China requires local platforms and language/creative localization (AsiaPac has explicit China services). (asiapacdigital.com)
• Look for cross‑border e‑commerce / marketplace experience if you plan Amazon, Alibaba, Shopee International, etc. (MATRADE’s eTrade supports listings and cross‑border e‑commerce programmes). (businesstoday.com.my)
• Ask for export case studies and KPIs (export revenue, international CAC, marketplace sales). Verify past clients in your target region.
• Check for government programmes/grants via MATRADE that can co‑fund export promotion and training. (miti.gov.my)

Would you like:

• a shortlist narrowed to your product category (FMCG / halal / tech / M&E / industrial) and target export markets (China / ASEAN / US / EU)?
• contact details and recent case studies for 3–5 agencies from the list above?

I can produce a tailored shortlist and suggested questions to ask each agency (pricing model, expected timelines, deliverables, localization approach) if you tell me your product category and the markets you want to export to.