Yes — many dealers and retailers will accept an old watch as a trade‑in toward the purchase of a pre‑owned luxury watch. How it works and where to go depend on the type of watch you have and how you want to sell/trade. Here’s a practical guide and checklist so you get the best outcome.

Where you can trade in

• Authorized brand boutiques and some jewelry stores: often accept trade‑ins for credit toward another watch or store credit. They may offer convenience and brand expertise but sometimes give conservative values.
• Pre‑owned specialist dealers (online and brick‑and‑mortar): companies that buy/sell used luxury watches (e.g., independent pre‑owned retailers) commonly take trade‑ins and may offer competitive values because they resell watches directly.
• Pawn shops and local jewelers: fast and easy, but usually the lowest trade‑in values.
• Consignment shops & platform consignment (in‑store or online): they sell your watch for you and pay you a percentage once sold. Not a trade in per se, but can yield a higher net than a direct trade.
• Peer marketplaces (private sale or marketplace with escrow): you could sell it privately and use proceeds toward your purchase; potentially highest return but takes time and more risk.

What affects how much credit you’ll get

• Brand, model, rarity, and demand (some models hold or increase in value).
• Condition: scratches, polish history, service history, whether parts are original.
• Completeness: original box, papers/warranty card, purchase receipt, extra links, service records.
• Whether the movement is running and keeping time.
• Market conditions and dealer margins.

Typical process

1. Get an appraisal/offer: many dealers provide free in‑store appraisals or instant online offers from photos and serial/model info.
2. Verification & authentication: dealer inspects to confirm model/serial, condition, and authenticity.
3. Agree on trade value: the dealer offers a trade‑in credit (usually less than wholesale resale price because they need margin).
4. Apply credit to purchase: credit can go toward a pre‑owned watch purchase or sometimes toward a different item or store credit.
5. Payment of any difference: you pay the difference (or receive cash if trade exceeds purchase value, though many shops prefer store credit).

Tips to maximize trade value

• Gather box/papers/receipts and service history — they materially improve offers.
• Have the watch serviced if it needs work (but only if the service cost is less than the expected increase in trade value).
• Avoid polishing right before trade if you aren’t sure — over‑polishing can hurt value for collectors.
• Get multiple offers (authorized dealer, independent reseller, online bidder) and compare.
• If a dealer gives a low trade credit, consider selling via consignment or private sale and using the cash for the purchase.
• Insure and use tracked shipping if selling/trading remotely.

Practical checklist before you go

• Note brand, model reference number, serial number (if visible), and photos of front/back/bracelet/box/papers.
• Clean the watch gently (soft cloth) — don’t open it.
• Decide if you want immediate trade credit or are willing to consign/sell for more later.
• Ask about return/repurchase policies and any fees.

If you want, I can:

• Walk through how to prepare photos and description to get accurate online offers; or
• Draft a short message you can send to dealers or marketplaces to request trade‑in quotes.

Which option would you prefer — quick trade credit at a boutique/dealer, or help preparing to get the highest return (consignment/private sale)?