Short answer — it depends on the type and throughput you need. Typical U.S. price ranges (examples and ballpark figures):

• Manual/hand-held dispensers: $80–$300. Good for very low volume or spot use. (Accio.com)
• Battery-powered or basic mobile wrappers / entry-level semi-automatic: ~$500–$4,000 (some small semi-auto turntables can start in the low thousands). (Accio.com)
• Mid‑range semi‑automatic turntable or low‑profile wrappers: roughly $4,000–$15,000. Common mid‑range models (powered pre‑stretch, photo‑eye, programmable cycles) are in this band. (uspackagingandwrapping.com)
• High‑capacity semi‑automatic, straddle or rotating‑arm wrappers: $15,000–$40,000 (depends on features and duty cycle). (industrialpackaging.com)
• Fully automatic/industrial straddle or high‑speed systems: $48,000 up to $90–100k+ for top-end, high‑speed or highly specialized machines (conveyors, indexing, data/IO, PLC controls). (industrialpackaging.com)

Key factors that move price up or down

• Throughput (pallets per hour / day) and duty cycle. Higher throughput needs heavier, faster machines. (industrialpackaging.com)
• Wrapper style: turntable, rotating arm, straddle/orbital, robotic/mobile — each has different cost/performance. (industrialpackaging.com)
• Film pre‑stretch (powered pre‑stretch saves film but adds cost), carriage type, sensors (photo‑eye), and cut/hold methods. (handleitinc.com)
• Extras: integrated scales, conveyors, automatic film splicing, controls/Network IIoT features, safety guarding, custom sizes. (uspackagingandwrapping.com)
• Installation, training, shipping, warranty/maintenance contracts and consumables (film rolls) — often overlooked but meaningful to total cost of ownership. (SmartWasP.com)

Examples (real listings / MSRP)

• Handle It 850PS semi‑auto with powered pre‑stretch — listed around $9,300–$10,200 (example mid‑range semi‑auto). (handleitinc.com)
• Basic pallet turntable models shown online from ~$4,600 up through $13k depending on options; many distributors list common semi‑auto models in the $6k–$12k range. (uspackagingandwrapping.com)
• Industrial suppliers estimate semi‑automatic turntable ranges ~$7,200–$37,000 depending on add‑ons; straddle/automatic machines start much higher (base models $22k+, fully automatic $48k–$96k). (industrialpackaging.com)

If you want a tighter estimate, tell me:

• your daily pallets to wrap (pallets/day or pallets/hour),
• pallet size / max height and weight, and
• whether you need conveyors, scales, or automated infeed/outfeed.

I can then recommend specific machine types and 2–3 current model price examples or prepare a short buying checklist.