Here are ethical / “clean” Indian skincare brands you can consider, with a short note on what makes each ethical and a reliable source to check their claims.

• Kama Ayurveda — Ayurvedic, natural formulations; highlights sustainable sourcing, recyclable/PCR packaging and is PETA‑listed/cruelty‑free. (kamaayurveda.in)
• Juicy Chemistry — organic, small‑batch formulations; claims ECOCERT / COSMOS organic certification, vegan-friendly and cruelty‑free. (brandspecharcha.com)
• Plum (Plum Goodness) — markets itself as 100% vegan, toxin‑free and PETA‑certified cruelty‑free; focuses on transparent ingredient lists and recyclable packaging. (apps.apple.com)
• The Moms Co. — toxin‑free formulations aimed at moms/babies; holds toxin‑free / “Made Safe” style certifications and is listed as cruelty‑free by PETA. (safecosmeticsaustralia.com.au)
• Juicy (Juice Cosmetics / newer labels) — newer Indian clean brands emphasizing vegan, cruelty‑free formulations and transparency. (See recent press coverage.) (economictimes.indiatimes.com)
• Juicy Chemistry (repeat for emphasis) — raw, organic approach; many formulations avoid preservatives/synthetic fragrances and emphasize traceability. (brandspecharcha.com)
• Vilvah — “farm‑to‑face” brand using locally sourced ingredients, minimal/ glass packaging and no animal testing. (indiadarpan.com)
• Earth Rhythm (formerly Soapworks) — EcoCert/Natural certifications on some products; cruelty‑free and offers low‑waste options (bars, glass packaging). (thebeautyinsideout.com)
• Forest Essentials — luxury Ayurvedic formulations using natural ingredients and traditional methods; check individual product claims for “natural/ethical” practices (sourcing and packaging vary). (byrdie.com)
• Biotique — Ayurvedic + biotech positioning; affordable, plant‑based ranges (brands vary in transparency—check product labels). (allthingsnad.com)
• Vilvah, Purearth, Sahajan, Mauli Rituals (and other smaller Ayurvedic/organic indie brands) — many promote ethical sourcing, small‑batch production and reduced plastic; look for certifications (ECOCERT, COSMOS, PETA) per product. (byrdie.com)

Quick tips to verify ethical claims

• Look for third‑party certifications on product pages: PETA / Leaping Bunny (cruelty‑free), ECOCERT / COSMOS (organic/natural), RSPO/IFRA for sustainable ingredient sourcing. If a brand claims a certification, check the certifier’s site too.
• Check ingredient lists (full INCI) for unwanted ingredients (parabens, phthalates, mineral oil) and for explicit “vegan” labelling if that’s important.
• Prefer brands that publish sourcing, manufacturing and packaging details (PCR content, refill options, glass vs. single‑use plastic).
• For cruelty‑free status, confirm the brand does not sell in markets where animal testing is legally required (or that they have an explicit policy and certification).

If you’d like, I can:

• Narrow this to budget / luxury / fully vegan-only brands, or
• Pull product recommendations (cleansers, serums, sunscreens) from one of these ethical brands and show certifications for each product.