Zoho Analytics — quick summary, key features, pricing, and how to get started

What it is

• Zoho Analytics is a cloud business-intelligence and self-service analytics platform for connecting data, building visual reports/dashboards, and sharing insights across teams. It supports data preparation, visual drag‑and‑drop report building, SQL/advanced queries, and embedded/white‑label BI. (Zoho.com)

Key features

• Data connectors: Connect to databases, data lakes, cloud apps, files and web feeds (hundreds of sources / 500+ connectors). (Zoho.com)
• Visual reporting & dashboards: Drag‑and‑drop charts, pivot tables, KPI widgets and interactive dashboards with filtering and drill‑downs. (Zoho.com)
• Data prep & blending: Clean, transform and join data from multiple sources; create SQL query tables. (Zoho.com)
• Advanced analytics & ML: AutoML capabilities, Python code studio for custom analysis, and AI/LLM integrations (Zoho advertises AI features). (Zoho.com)
• Collaboration & sharing: Role/permission controls, scheduled reports, embedded/white‑label dashboards and viewer roles. (Zoho.com)

Pricing (summary)

• Zoho offers an Always Free plan (limited: typically 2 users and 10,000 rows) and paid tiers (Basic, Standard, Premium, Enterprise) that scale by users, row limits, API units, and features. Annual billing usually gives a discount; higher tiers add more users, rows and enterprise features (and white‑label/embedded options are available via custom plans). Exact prices and limits can change, so check the official pricing page for current rates and currency/region specifics. (Zoho.com)

Typical use cases

• Cross‑functional business dashboards (sales, marketing, finance, operations)
• Embedded analytics inside SaaS products (white‑label dashboards)
• Self‑service reporting for business users and analysts
• Combining CRM, support, and product data for unified insights (especially if you already use Zoho apps). (Zoho.com)

Getting started (fast path)

1. Sign up for the free plan or start a trial from Zoho Analytics pricing page. (Zoho.com)
2. Connect one or two data sources (CSV, Google Sheets, database, or a business app). (Zoho.com)
3. Use the auto‑generated reports or a prebuilt connector dashboard to inspect your data. (Zoho.com)
4. Create custom reports/dashboards with drag‑and‑drop, schedule refreshes, and set sharing/permissions. (Zoho.com)

Alternatives to consider

• Microsoft Power BI, Tableau, Looker Studio (Google), Qlik — each has different strengths (ecosystem, enterprise features, pricing model). Choose based on existing stack, skillset, and embedding needs.

If you want, I can:

• Compare Zoho Analytics vs Power BI/Tableau for your specific data sources and budget, or
• Check the current US pricing and limits for the plan that best fits your team size (I’ll pull the live pricing page and quote exact monthly/annual numbers).